00:00:00:01 - 00:00:21:19
Daniel Franco
Hi, everyone, and welcome back to the Creating Synergy Podcast. In today's episode, we're thrilled to have Kelly Jamieson, the innovative CEO of Edible Blooms, joining us for a fun and insightful conversation. Edible Blooms is the answer of sending a bouquet of flowers that we didn't realize we needed. And it has grown into an international phenomenon because of it.

00:00:22:06 - 00:00:50:06
Daniel Franco
Instead of sending flowers, you can send a beautifully assorted chocolate arrangement that looks like a flower bouquet. And let me tell you, friends, my wife isn't a flower person. So this has gotten me out of a whole lot of trouble over the years. So for this. Thank you, Kelly. I thank you very much. Our conversation today, we explore the world of entrepreneurship, uncover the secrets behind Kelly's success in business and how she broke the mold and turned her passion into a thriving business.

00:00:50:18 - 00:01:14:02
Daniel Franco
We discuss some other hot topics, such as diversity and female empowerment in the business world from the inception of edible blooms to the future of the brand. Kelly shares her journey, the importance of hustle, and her perspective on starting a business. We discussed the challenges that come with being a female founder and emphasize the point for more support for women in starting their business in Australia.

00:01:14:12 - 00:01:35:06
Daniel Franco
With a perfect blend of practical advice and personal stories, this episode is sure to ignite your entrepreneurial spirit. So without further ado, here is my chat with Kelly Jamieson. Welcome back to the Creating Synergy Podcast. Today we've got the amazing Kelly Jamieson on the show. Thank you for joining us.

00:01:35:07 - 00:01:36:12
Kelly Jamieson
Thanks for having me, Daniel.

00:01:37:14 - 00:02:07:06
Daniel Franco
It was about all right and it was about maybe 3 or 4 months ago on LinkedIn. I posted a well, I posted a post if I wrote a post asking the the world of the Internet to provide some names of some great female leaders. I feel like we came to increase the female leadership on this podcast. And in that post I reckon your name got mentioned about 15 times.

00:02:07:07 - 00:02:13:19
Kelly Jamieson
That's very kind. So I have some nice friends out there that are on the payroll.

00:02:13:20 - 00:02:38:08
Daniel Franco
So thank you for joining us. You are the founder and managing director of Edible Blooms, which is a phenomenon of a business here in Australia and worldwide. Couple of accolades, 2022 Cairns, the number one online gift delivery company in Australia. You're a Telstra business of the year for Australia and SA Businesswoman of the Year. So kudos.

00:02:38:12 - 00:02:44:02
Kelly Jamieson
Thank you. Yes, well, it's been 18 years in the running and overnight success story. Yeah, it hundred percent.

00:02:44:04 - 00:02:47:21
Daniel Franco
That's what I say. It takes 18 years to become an overnight success.

00:02:48:00 - 00:02:48:18
Kelly Jamieson
Yeah, it does.

00:02:49:15 - 00:03:14:01
Daniel Franco
So I wouldn't mind starting back before we get into the world of edible blooms, I wouldn't mind just sort of casting our eye back to your early days, your childhood days. Is there anything about your childhood that you look back on or have ever reflected on and think, you know, this is kind of where it sort of set me off in the world of entrepreneurship and starting your own business?

00:03:14:25 - 00:03:37:23
Kelly Jamieson
Great question. I actually grew up in country, South Australia, so my family have been generational. Farmers in the lower mid-north and so I grew up in a country town called Balaclava and my mum's family were farmers, my dad's family were farmers. I felt like I was related to half of the town growing up and actually as a community they've been incredibly supportive of my sister and I as we've gone into business, which is also great.

00:03:37:23 - 00:04:01:18
Kelly Jamieson
I love that about communities. they really get behind you. So growing up in a country town, I think you just really hands on. Everybody pitches in, you know, when the schools need air conditioning or the dads going on the weekend and install the air conditioning and, you know, like it and there's fundraisers, things like that. So I think growing up, I sort of have that that country community spirit where you just if there's a problem, you solve it and you get things done.

00:04:01:29 - 00:04:25:23
Kelly Jamieson
So my sister and I so our the property that we grew up on was a good 20 minute drive into town and it was literally dirt roads for 20 minutes everywhere around us. And we really wanted to end some pocket money. We were quite wanting to have our own funds and our mother was a schoolteacher, so she was very good at, you know, getting us on our way so we couldn't sort of have a job at the bakery after school or something like that.

00:04:26:00 - 00:04:42:21
Kelly Jamieson
So she came up with the idea because we loved cooking. And so from an early age, we used to enter into the the country, show the cooking competitions, and that's how we'd have a pocket money to go on rides and things each year. And so we loved cooking and the local bakery needed someone to bake melting moment biscuits.

00:04:43:07 - 00:04:55:11
Kelly Jamieson
So that was our first little foray into business, my sister and I. So we would bake as a little side hustle, our melting my biscuits so I literally can make them like the pictures. Yeah. So.

00:04:55:19 - 00:04:56:27
Daniel Franco
So the recipe you.

00:04:57:05 - 00:05:07:22
Kelly Jamieson
Yeah. I don't know how that came about. I have to ask my mum but, but mum would buy the ingredients when we got paid we had to pay her back for the cost of the ingredients. So we kind of learned that lesson.

00:05:07:23 - 00:05:08:28
Daniel Franco
Supply chain going on.

00:05:09:00 - 00:05:22:08
Kelly Jamieson
Yeah, exactly. And you know, she got her kitchen offered, approved and all that sort of thing, so we could do that at home. And so I guess that was our first business together. So and yes, I, my sister and I run edible blooms together now as well.

00:05:22:08 - 00:05:25:12
Daniel Franco
Yeah. How long did you do the biscuits for it.

00:05:25:13 - 00:05:43:12
Kelly Jamieson
Was that a few years and but then we both were lucky enough to be our parents gave us the opportunity to go to boarding school from when were 12. So when we were in year eight. So we actually did in the weekends and holidays we'd bake as well. But that was a primary school for that. We started baking biscuits.

00:05:43:12 - 00:05:55:07
Kelly Jamieson
So pretty young when we started. Yeah, Yeah. So I can, I don't know. My mum still does, actually. Oh really. Yes, yes. She's. And funnily enough, our maiden name was Baker, so, you know, quite serendipitous.

00:05:56:06 - 00:05:59:19
Daniel Franco
That's the way it normally works, isn't it. Yes. Smith was from a blacksmith.

00:05:59:19 - 00:06:01:12
Kelly Jamieson
That's right. Yeah. So it carried on.

00:06:01:25 - 00:06:07:14
Daniel Franco
Brilliant. So you said boarding school. Good student. Are you.

00:06:07:22 - 00:06:23:18
Kelly Jamieson
Yeah. Look, I was pretty academic, so I think that's one of the reasons, you know, my parents certainly had to work really hard to give us that opportunity. It wasn't just a you know, they weren't the kind of parents that they didn't have to think about, you know, what that would cost them. So, yeah, but I was quite an academic student.

00:06:23:18 - 00:06:43:10
Kelly Jamieson
I think they wanted to give us a really good opportunity to see a bigger world. So yeah, so we started in year eight, which was here in Adelaide. In Adelaide, Yeah. At girls boarding school. So yeah, so that was great. And I still have amazing friends like the friends that you make through that experience of boarding when you're from a young age.

00:06:43:21 - 00:06:49:19
Kelly Jamieson
Yeah, Yeah. So I still have an amazing group of friends from that time in my life, which is great, very good.

00:06:51:09 - 00:07:05:04
Daniel Franco
Looking back, you know, growing up on a farm, dirt roads, baking, baking, melting moments, is there is there is there a memory that sticks in your head more so than anything else that just makes you smile?

00:07:05:25 - 00:07:25:09
Kelly Jamieson
Oh, gosh, that's a good one. Look, we have really bizarre thing about farmers is they all seem to have boats, you know, like you're inland here in the middle. Like I said, we've got 20 minutes of dirt roads all around us. But we my dad and his brother were quite keen water skiers. And so from a really early age, we were really into water skiing.

00:07:25:09 - 00:07:45:21
Kelly Jamieson
And so at Closest Beach was Port Paragon, which if you've ever been there, it's a great beach for crabbing and it's a lot of seaweed on the beach. But for about a kilometer, the water's quite shallow. So it was great for water skiing. So we would have summer nights where you go down and have a water ski and, you know, barbecue on the beach or, yeah, head home.

00:07:45:21 - 00:07:49:17
Kelly Jamieson
So it's really fun. And Port Vincent was the other spot. We'd have summer holidays, which was great.

00:07:50:12 - 00:07:57:06
Daniel Franco
That's amazing. So, so what happened from there? Where did you go? So you finish school. What happens to your life at this point?

00:07:57:07 - 00:08:11:00
Kelly Jamieson
Yeah, it's interesting, actually, because I sort of thought I'd end up at university. I didn't really know what I wanted to do when I was at school. So I think that's one of the things I said. A lot of, um, you know, nieces and nephews who, you know, not sure what they want to do. You don't have to know when you're at school.

00:08:11:00 - 00:08:13:15
Kelly Jamieson
It sort of works out. And so it's a bit.

00:08:13:15 - 00:08:16:07
Daniel Franco
Unfair to say that you're picked the rest of your life when you're.

00:08:16:12 - 00:08:37:29
Kelly Jamieson
Something Some people do lack it. And I sort of look at, I think, Wow, that's amazing. But I didn't know I ended up doing a marketing a business degree, but it's a bit of a just a very brief overview of it. So I from year 12, my accounting teacher and I had a really interesting mix of interests like I had a very creative brain and an analytical brain.

00:08:37:29 - 00:08:57:22
Kelly Jamieson
So I did this really mix of like creative subjects like art, but also economics and accounting and the serious maths stream and whatever. So it was like a really strange mix because I didn't know what I want to say. So I just did subjects I liked. So anyway, so I ended up getting into my business degree, but my accounting teacher had put me forward for a CET out the real estate Institute.

00:08:57:28 - 00:09:11:28
Kelly Jamieson
His daughters had been at the same school that I was at and they were looking for someone to be their receptionist. So Kelly just got along for the practice of the interview. So I turned up at the end of year 12 for a practice at a job interview, and they offered me the job at the spot. And honestly, I don't know why they did.

00:09:11:29 - 00:09:42:13
Kelly Jamieson
They must have been so desperate because I remember I turned up for the interview and I'd forgotten to write down the name of the person I was supposed to ask for. So I was just so green. Anyhow, they offered me the job, and so I took a summer job there as their receptionist after year 12. And then when university results came out, the CEO at the time said to me, You've got until the end of today to decide if you want to study part time and we'll sponsor you to study or you leave us in a few weeks and you go to university and that's it.

00:09:42:13 - 00:09:51:15
Kelly Jamieson
And like literally, I didn't have my parents to ask the question of, you know, was it really suddenly? That was a quick growing up moment. My and so.

00:09:51:21 - 00:09:52:17
Daniel Franco
My mobile phones.

00:09:52:17 - 00:10:18:24
Kelly Jamieson
That you can just a phone and not Yeah yeah yeah very different world back then, gosh I didn’t how to turn a computer on when I started working and so I decided that I would I quite liked working so I decided that I'd try it for a year, I'd study part time and work full time. So that sort of started me on a course, where from 17 I had a full time job and I studied part time my university degree from then on.

00:10:18:25 - 00:10:25:18
Kelly Jamieson
So that was kind of a really different and back then that was not a normal thing, whereas now it kind of you find.

00:10:25:21 - 00:10:26:16
Daniel Franco
Your education.

00:10:26:16 - 00:10:30:14
Kelly Jamieson
And yeah, so yeah, I didn't, I never had to pay for it. I never had a hex debt, which is amazing. Did you.

00:10:30:14 - 00:10:31:00
Daniel Franco
Finish.

00:10:31:02 - 00:10:31:19
Kelly Jamieson
The. Yeah.

00:10:31:19 - 00:10:33:16
Daniel Franco
Did you stay there and, and sort.

00:10:33:17 - 00:10:50:18
Kelly Jamieson
Of Yeah. I ended up doing a double degree. I actually changed jobs in the time in my, my next work paid did the same thing I got is that Yeah I know is really good and so when I was 21 I then left with three of my best girlfriends from boarding school and we went on my working holidays to the UK.

00:10:50:21 - 00:11:19:10
Kelly Jamieson
So we went for a couple of years over there and I hadn't finished my degree at the time, but I took a little bit of a break and I worked in magazines in London in marketing, which was really amazing. So Time Out magazine, TNT magazine, which was the aussie one over there. I have really good time and great opportunities because I had work experience at that age already and I was studying so and then I returned to Adelaide after that and decided to then different and I got into professional services.

00:11:19:10 - 00:11:33:02
Kelly Jamieson
Yeah, ended up working at a top tier legal firm doing their marketing and business development. So a lot of tender writing and things like that. I finished my degree, started my MBA in my mid-twenties, which again back then wasn't as popular as it is now.

00:11:33:25 - 00:11:37:06
Daniel Franco
So double degree and then decide, you know, just throw an MBA into the mix.

00:11:37:10 - 00:11:57:09
Kelly Jamieson
Yeah. And I thought if I don't keep going, if I take a break, I will not keep going. So I actually literally went back to back. Yeah. And then I was about I think I'd done the grad certificate of that and then I started edible Bloom. So literally it was like a like I worked like I am a hard worker, so I worked and study.

00:11:57:09 - 00:12:18:19
Kelly Jamieson
I was studying full time at certain points, but it was actually, I would always say to business subject students that when you're working in the field and studying the studies, really easy because you can apply it. It's not like you're trying to, in your mind, work out how these, you know, all this theory works. You can actually see it and you can also see how some of it's not really relevant as well.

00:12:18:19 - 00:12:27:15
Kelly Jamieson
So you kind of know the bits that you really want to delve into. So yeah, study became easy for me because of the path that I took. It was never had. Yeah.

00:12:27:16 - 00:12:35:00
Daniel Franco
So casting your back into the magazine world, what what did you learn over there? Well, like it's a different world obviously in the over, in the UK.

00:12:35:00 - 00:12:35:22
Kelly Jamieson
Did you.

00:12:36:06 - 00:12:40:11
Daniel Franco
Was there anything that you picked up that used to like is still true to this day?

00:12:40:11 - 00:13:05:29
Kelly Jamieson
Actually, it was a really interesting time because I was there in 2000 and that was when the dot.com bubble first came out. So it was a really amazing time to be over in London because it was a really big bubble and there were people who were just, you know, instant millionaires because they and people were valuing these new dotcom businesses in its incredible way and they had no revenue.

00:13:06:09 - 00:13:25:28
Kelly Jamieson
One of the only survivors of that period that I was from what I remember in London, was last minute dotcom. That was a massive success over there and I was actually part of that. So I I'd started working at TNT magazine and then I managed to get a freelancing role at Time Out magazine. And my role there, the magazine was actually rolling out there dotcom.

00:13:25:28 - 00:13:54:10
Kelly Jamieson
So taking time out dotcom into the digital space. So I was one of the lower marketing minions, but I was part of that, that kind of movement. And it's really interesting looking back because I was working at Time Out, which is an epic and iconic title in the UK, and it certainly was even bigger then that It is now, it's now global, but the UK, it was just this very cool and they had all the travel guides for Europe, so it was a really amazing place to work at that point in my life.

00:13:54:10 - 00:14:16:06
Kelly Jamieson
But we had this whole consultancy, we had a whole floor in that building with Arthur Andersen consultants who were their tech consultants, and they were in some kind of partnership with Time Out to Roll Out, Time Out, and we started with the eating and dining guide that we were in the shopping basically. Sorry, we started with the shopping guide first, the trial was the shopping first and then the eating and the dining.

00:14:16:06 - 00:14:33:13
Kelly Jamieson
That was sort of like known as the guide of Way to Eat out in London. If your restaurant got a good review from time out, you have your period, right? Yeah. You get a bad review close your doors, it’s no good. Yeah, but the shopping was what we started online first. But even then, with all of those consultants, nobody thought about how we're going to monetize it.

00:14:33:28 - 00:14:51:07
Kelly Jamieson
Yeah, it was just putting. All we were doing was putting content online and it was going to be amazing. And my role was to create the competitions to get people on the site. So I had to engage with all of our key partners and create great, really interesting, like campaigns so that we could get people on the site.

00:14:51:07 - 00:15:07:09
Kelly Jamieson
So thinking about how to get people there. But there was no there was we hadn't thought about advertising streams that how it was going to actually make money. And that was kind of normal at that point. It's really bizarre. Like you look back and everyone was just like, We've just got to go online. Yeah, dotcom boom, it's his thing.

00:15:07:27 - 00:15:14:25
Daniel Franco
So yeah, now these days the giving is it's going to be online. How do we make money or back? And it's like, how do we get online?

00:15:14:26 - 00:15:36:23
Kelly Jamieson
Yeah, it was really interesting and, and actually this really fun fact that came across my desk this week, which I'm sure is the Internet, the speed of the Internet. 20 years ago, a carrier pigeon was faster than the internet for how to test in the US, and they had a carrier pigeon that left and then someone was using dial up internet too.

00:15:37:20 - 00:15:46:25
Kelly Jamieson
So the carrier pigeon left with the USB with the same content and then someone was uploading it on dial up to send it to somewhere 2 hours away and the carrier pigeon won

00:15:47:02 - 00:15:47:15
Daniel Franco
Oh wow.

00:15:47:15 - 00:15:53:13
Kelly Jamieson
20 years ago, because it just took them so long to download content like it was slow.

00:15:53:13 - 00:15:58:19
Daniel Franco
So I was the guy that downloaded every song that I could, you know, a long way. Remember that?

00:15:59:01 - 00:15:59:12
Kelly Jamieson
Yeah.

00:15:59:23 - 00:16:12:27
Daniel Franco
And it was like a three kilobyte song thing or whatever. It was a megabyte song, and it took like a half an hour, 45 minutes to download these little files. Yeah. Now you click on it. Or what if I click on this that's playing.

00:16:12:27 - 00:16:29:25
Kelly Jamieson
Yeah, I know. It's amazing. So yeah, Anyway, times have changed, but that was probably one of my, you know, I guess memories of that time of having that experience of working overseas at a really young age. And at the time I probably was really not there and I was just there to have a good time, was going to travel and whatever.

00:16:29:25 - 00:16:39:06
Kelly Jamieson
But, you know, subconsciously you're seeing all these things going on. Yeah, You picking it up? Yeah. So interesting that I ended up with an online business actually. And I say, Yeah, yeah.

00:16:39:09 - 00:16:45:27
Daniel Franco
And when would have that been. See? So you've come back to Australia, you've gone and worked at the legal firm Marketing and Development again. Um.

00:16:46:06 - 00:16:50:10
Kelly Jamieson
Yeah, again that was only five years after I started my business.

00:16:50:10 - 00:16:55:06
Daniel Franco
So I'm saying why? Because the dot com booms 2000. Yeah. This would have been 2005.

00:16:55:08 - 00:16:57:05
Kelly Jamieson
Yeah, we were. Yeah. Yeah.

00:16:57:19 - 00:16:59:23
Daniel Franco
So you're in amongst that at that point.

00:16:59:24 - 00:17:15:17
Kelly Jamieson
Yeah. And it was interesting in 2005, I mean it was a really different time to be starting an online business and it is now. So I remember doing a business plan for edible blooms when it started and I literally downloaded a template from the government website have had a business plan.

00:17:15:24 - 00:17:26:29
Daniel Franco
When where did the idea come from? Before we go into the business plan, where did the idea come from? Is it from the melting moments like is this the connection or is it just go right money to figure out? There's some people don't.

00:17:26:29 - 00:17:42:22
Kelly Jamieson
Know, like, Wow, I was a really deliberate entrepreneur. I knew from a really young age I wanted to do my own thing. I didn't want to work for someone for the rest of my life. That's just something that I knew. And I think that was probably from growing up in that country. And I had some uncles that started an amazing business value adding to farming, so I saw what they were doing.

00:17:42:22 - 00:17:44:03
Kelly Jamieson
So I was really inspired. Your dad.

00:17:44:03 - 00:17:46:02
Daniel Franco
Ran his own farm and owned business as.

00:17:46:02 - 00:17:47:12
Kelly Jamieson
Well? Yeah, yeah, yeah.

00:17:47:12 - 00:17:58:06
Daniel Franco
There. I heard it. My language or I heard this statistic that you're 90% more likely to start your own business if your parents have their own business.

00:17:58:17 - 00:18:23:27
Kelly Jamieson
I would believe that. And you know, I just believe in role modeling, full stop. Like I think it's really important and particularly laying the path for other young women is we need to be role models like we need to grow. I think we had a chat before about women not putting themselves forward for your podcast, whereas men do like men come to you and say, I want to be on your podcast, whereas you have to ask women to be on the podcast like different approach.

00:18:24:13 - 00:18:28:15
Daniel Franco
And I can guarantee you I've never been asked by a female to come on.

00:18:28:19 - 00:18:29:17
Kelly Jamieson
Yeah, well, unless.

00:18:29:17 - 00:18:30:05
Daniel Franco
As a PR.

00:18:30:05 - 00:18:45:21
Kelly Jamieson
Agency, yeah, I would never ask someone to go on their podcast. I just wouldn't do it. Yeah, that's anyway interesting about that. I think that as women we need to be aware of those sorts of differences and we need to be role models because I wasn't even aware that people asked, Yeah, you turn on me like it's just a nice thing.

00:18:45:21 - 00:19:00:00
Kelly Jamieson
So I do. So I think it's important for any if you want to ask people to follow in your footsteps. So you know, you've got an expansive ability to be a role model and that's the same as a parent. You know, like you've got to open your children's eyes to things.

00:19:00:01 - 00:19:00:24
Daniel Franco
Yeah, 100%.

00:19:00:24 - 00:19:17:20
Kelly Jamieson
And I think the other thing, because actually one of the other things I wanted to do when I left school was to be a stockbroker. I was always fascinated with making money. It's the wolf of Wall Street. Yeah, I knew I'd be like, Oh my God, that's a crazy movie. I do love it. I love Margot Robbie. And so I wanted to be a stockbroker.

00:19:17:20 - 00:19:33:15
Kelly Jamieson
So my mum, before I am in year 12 and my mum school teacher, so very like thinks about everything and she's very organized. I got a placement at Taylor College. She said, Well, if you want to be a stockbroker, you got to go and do an economics degree. You have to do some work experience to stop breaking down.

00:19:33:15 - 00:19:46:23
Kelly Jamieson
I'm not going to let you enroll in a degree and then it's not the right one. So I had to write to all of the stockbroking firms and ask for a spot. And Tyler Collison gave me a spot for work, like a work experience placement. And so my mom remember.

00:19:46:23 - 00:19:48:22
Daniel Franco
The days we used to have to write letters to?

00:19:48:25 - 00:19:56:22
Kelly Jamieson
Yeah, yeah. And it doesn't happen. And even when you applied for a job, you had written reference. Yeah, you know, Yeah. Not, you didn't have an email and a phone number and they asked me.

00:19:56:22 - 00:19:57:08
Daniel Franco
Back something.

00:19:57:08 - 00:20:14:22
Kelly Jamieson
Like, Oh no, and you had a letter from your school, like a letter of recommendation, you know, that sort of stuff. We very different days now. So I went through the work experience at telecoms and mum and at Mum rented a hotel for a week and helped me get to and from in a school holiday week so that I could do this work experience week.

00:20:14:22 - 00:20:32:27
Kelly Jamieson
And I said at the end of a trading desk, and it's a funny story because, you know, I was a year 12, you know, very, you know, in awe of being in this really business environment. And I was sat at the end of the desk with a young son of one of the owners, and it turned to be David Pittman.

00:20:32:27 - 00:20:49:01
Kelly Jamieson
And some of the I heard the guys referring something about him being what, applying for Adelaide Football Club. And I think Nova has been called the Crows and honestly, all that we all want to cry as much of the time. I was sitting there for a couple of days and I finally worked up the courage to say, Is Adelaide Football Club the same as Crows?

00:20:49:01 - 00:21:01:24
Kelly Jamieson
Oh yes, it was. And I think I don't think I could talk to him for the rest of the time. I was there because when I went did I was surprised by the whole week. I was like, That's so shy anyway. Ruckman Yeah, he was very good player and Sean Ryan.

00:21:01:24 - 00:21:02:02
Daniel Franco
And.

00:21:02:20 - 00:21:04:23
Kelly Jamieson
Now that, right, like though I'm.

00:21:04:23 - 00:21:06:25
Daniel Franco
Not a Crow supporter, but that was a good duo.

00:21:07:10 - 00:21:16:02
Kelly Jamieson
And. Tony Modra Yeah, well he's my, my son's footy coach. Oh is, it's down at Victor with our side. Yeah. So his son and Jack have been in the same for.

00:21:16:03 - 00:21:19:15
Daniel Franco
I don't know any South Australian that doesn't take a good mark and scream out Modra.

00:21:19:23 - 00:21:39:01
Kelly Jamieson
Hey he's just, he's a great guy and he gives a lot back to our footy, which is awesome. So yeah, so it's funny how you know, suddenly those players, it was sort of, Yeah, I was, but I was so shy. So shy. But I did decide from that week that I thought stockbroking wasn't for me and actually overwhelmingly because the trading desk was all men.

00:21:39:15 - 00:21:39:27
Daniel Franco
Yeah.

00:21:40:05 - 00:21:47:01
Kelly Jamieson
They were. The only females in the office were actually that administration and the support staff. There was not a woman around the table.

00:21:47:10 - 00:21:51:05
Daniel Franco
It's a pretty aggressive market. Well, he's like, Oh, I'm thinking of, you know, and they're all.

00:21:51:22 - 00:22:09:07
Kelly Jamieson
Nice that they were at computers then. They weren't on the floor. That was earlier, but they're all on computers. But I still it was still very a male dominated field. Yeah. And really what I should have said is, oh he's an opportunity to change that, whereas it seems too much it is as a year 12 student, if that makes sense

00:22:09:08 - 00:22:10:22
Daniel Franco
It 16, 17 years old. I mean.

00:22:10:23 - 00:22:16:17
Kelly Jamieson
And again, that's a role modeling thing, isn't it? So unless as a female, yeah, it's harder to be the first one to break through.

00:22:16:24 - 00:22:18:04
Daniel Franco
Times have changed a lot.

00:22:18:04 - 00:22:18:13
Kelly Jamieson
Yeah.

00:22:18:18 - 00:22:24:08
Daniel Franco
Like I think now you would get 16 and 17 year olds challenging the status quo.

00:22:24:08 - 00:22:25:15
Kelly Jamieson
I think so too, because you have.

00:22:25:22 - 00:22:26:19
Daniel Franco
The parents that do it.

00:22:26:20 - 00:22:28:12
Kelly Jamieson
Yeah. So. Yeah, exactly. Yeah.

00:22:28:12 - 00:22:30:13
Daniel Franco
But back then it was fall in line.

00:22:30:13 - 00:22:46:15
Kelly Jamieson
And also I think is my awareness that if you are one of the few women you're going to have other women wanting to invest with you. You know, you've got a point of difference. You know, like there's a like that's a I think you can say a difference now whether it's cultural, you know, ethnicity or whatever it is, it can be a real advantage.

00:22:46:15 - 00:22:51:04
Kelly Jamieson
You know, you can use that and fly on it and make it work. I would say, yeah, it's.

00:22:51:04 - 00:22:52:21
Daniel Franco
Diversity is highly sought after these days.

00:22:52:23 - 00:22:54:05
Kelly Jamieson
Very much so, yeah. Yeah.

00:22:54:05 - 00:23:02:12
Daniel Franco
Back in the day it was growing up, it was speak only if you spoken to your right. So you just fall in line and do what you gotta do.

00:23:02:12 - 00:23:02:22
Kelly Jamieson
Yeah.

00:23:03:05 - 00:23:11:16
Daniel Franco
Yeah. I never really liked that model as a, as a I always challenged the status quo. So edible bloom, just go back there. So you're deliberate entrepreneur.

00:23:11:19 - 00:23:11:27
Kelly Jamieson
Yeah.

00:23:11:28 - 00:23:18:03
Daniel Franco
And then you said, right, I'm not working for anyone. I went stockbroking didn't like that. Now where, where are we. Where it.

00:23:18:15 - 00:23:45:11
Kelly Jamieson
Yeah well I didn't have an end up doing that writing. It was just very experience but so really edible blooms came about because all good businesses solve a problem and so first of all the creation of the concept was around basically smashing together the two things I loved, which is great food and flowers. So if those of you who are listening, who don't know what an edible bloom is, it's a bouquet that you can eat.

00:23:45:11 - 00:24:00:11
Kelly Jamieson
So it looks like flowers, but we make it out of chocolates or donuts or fresh fruit. And it's a beautiful presentation and they're great for sharing. So I think that's one of the things that has been our point of difference is that they arrive and everyone can share as a team or as a family. So, so.

00:24:00:11 - 00:24:15:05
Daniel Franco
So fun fact I found out about this many years ago. I've been with my wife for 15 years now, so pretty much, yeah, my wife does not like flowers but doesn't like flowers doesn't. I don't know why.

00:24:15:05 - 00:24:16:08
Kelly Jamieson
She's my reason.

00:24:16:08 - 00:24:22:18
Daniel Franco
Allergies are a rare breed. Yeah, not really her thing. Right. But. So I needed, like, something to.

00:24:22:18 - 00:24:23:25
Kelly Jamieson
Send and love. Yeah.

00:24:23:25 - 00:24:29:21
Daniel Franco
So are you guys. I think I've got an account with you somewhere, Right? So, yeah, it's gotten me out of trouble.

00:24:29:21 - 00:24:37:22
Kelly Jamieson
It's so good. But it is nice. And you know, I think the nice thing is you can send it to your wife and then she'll share it with you. So it's kind of like a double, double win win.

00:24:37:23 - 00:24:45:08
Daniel Franco
Win and then everyone else around. Yeah, 100%. Yeah. So, so the so the idea was born of just going on want to.

00:24:45:17 - 00:25:04:06
Kelly Jamieson
Yeah it was creative and I, I started with fruit bouquets. I was living in Brisbane at the time and so my I did focus groups, but they were very informal focus groups. I'd go to a friend's house for dinner and say I'd bring dessert and I'd cut in my kitchen pineapples and all sorts of things, and I'd make a bouquet and take it for dessert.

00:25:04:06 - 00:25:08:08
Kelly Jamieson
And then I would say, Well, how much would you pay for these? Would you buy it? You know, that sort of thing.

00:25:08:08 - 00:25:09:18
Daniel Franco
And market research.

00:25:09:18 - 00:25:29:26
Kelly Jamieson
Yeah, yeah, Very. Know I was really just taken with the concept because by that stage in my life, so I was 26 and I've lived in a couple of different cities of Australia. I lived in the UK and I had friends spread out. So there were lots of occasions where I needed to send something and I wasn't there.

00:25:29:26 - 00:25:39:03
Kelly Jamieson
So and I think, you know, ten years early people weren't quite as geographically dispersed. I think we always sort of grew up in the same town and we stayed there

00:25:39:03 - 00:25:41:06
Daniel Franco
Stayed within the lines, right?

00:25:41:06 - 00:26:03:12
Kelly Jamieson
Yeah. Whereas now I think people do have this, you know, they live somewhere for a while. They'll try something else but more adventurous. And so I love the idea of having a business that could help facilitate that connection piece as well. So my business plan was fairly ambitious at the beginning, and I think naivety carried me a fair amount of the way of what I didn't know was a good thing.

00:26:03:28 - 00:26:09:17
Kelly Jamieson
If you don't know something's going to be hard or risky, you just do it and then you work it out, light it and it kind of make it way.

00:26:09:17 - 00:26:13:00
Daniel Franco
But that is what they call the entrepreneurial spirit, right? Like it is.

00:26:13:00 - 00:26:13:29
Kelly Jamieson
Just, Yeah, well.

00:26:13:29 - 00:26:14:12
Daniel Franco
I'm going to give.

00:26:14:12 - 00:26:36:09
Kelly Jamieson
It a crack. Yeah. I think and I think it's thing with now young and younger and younger people going into business, they're being successful because they don't, they're not afraid. Whereas I think when we're older and we have kids in a mortgage, we're sort of very conscious of the responsibility. So I think in some ways it is really great to encourage young people to start up because they've got less to lose and you know, they can put it out there and see what happens?

00:26:36:09 - 00:26:59:02
Daniel Franco
The privileges is obviously at all different levels. But I remember when I first came out and started the the the question I asked myself, you have a family, two kids, same thing. Right? The question I ask myself was, what is the worst that can happen? I lose everything and I move back in with my mum and dad. I get a home cooked meal every single I Yeah, that's the worst things that can happen.

00:26:59:03 - 00:27:00:18
Daniel Franco
Yes, it's a big hit to your ego.

00:27:00:18 - 00:27:01:16
Kelly Jamieson
But yeah, it.

00:27:01:16 - 00:27:08:01
Daniel Franco
Doesn't. It's worth the crack then. Yeah. It's worth having a pun and seeing if you can get it and Yeah. You know, and thankfully it's worked in the.

00:27:08:03 - 00:27:25:09
Kelly Jamieson
Right direction but it's also that thing of saying would I, would I prefer to give it a go and fail or would I like to turn 60 and have regrets and look back and say what if I had tried this? So I think you've got to. And everybody's different. Not everybody's wired to be an entrepreneur either. Like a lot.

00:27:25:09 - 00:27:28:24
Kelly Jamieson
You want to be an entrepreneur, but it doesn't mean it's for everybody.

00:27:28:24 - 00:27:42:05
Daniel Franco
What do you think holds people back other than the fear of failure? What holds? Is it the fear of like just One thing I've learned, quite evidently, is that people don't like selling. Yeah, more so.

00:27:42:05 - 00:27:45:01
Kelly Jamieson
Like, I guess hardest part. Yeah. I haven't done it.

00:27:45:15 - 00:27:49:29
Daniel Franco
Yeah, Yeah. Because you've just put it online, but you effectively marketing is your form of selling, right?

00:27:50:04 - 00:27:53:23
Kelly Jamieson
Oh, sorry. I thought you meant as an exiting the business because I think that's a no sorry.

00:27:53:23 - 00:28:01:03
Daniel Franco
As in selling as in the physical aspect. I think that's what people like. You know, I'm happy to start a business. I just don't want to go out and sell.

00:28:01:03 - 00:28:16:28
Kelly Jamieson
I agree. And that's why I think you've got a great strength because that's something you're really good at. And for me, online selling is really easy. But more recently we've been moving into corporate sales and so I've had to like facilitate introductions because of that. And so and, and then you realize how easy it is to do it.

00:28:16:28 - 00:28:19:23
Kelly Jamieson
And you go, Why wasn’t I doing this before. Yeah.

00:28:20:12 - 00:28:27:07
Daniel Franco
So I often have that same thing. It's like, so then I just pick up the phone to give someone a call. Like, No, you don't actually realize how hard that is.

00:28:27:09 - 00:28:44:27
Kelly Jamieson
Yeah, it is actually a hard thing to do. And I agree. I think the biggest thing people with selling and that's where I think online has made that a bit more comfortable for people because it's quite scientific when you're selling online, you know, you've got to have, you know, it's back to the marketing four P’s price, place promotion, you know, all those sorts of things.

00:28:44:27 - 00:29:01:19
Kelly Jamieson
And you've got to make sure they're right and have a great product, you know, sell online and you have the right follow through. And the reviews are very important. So. So yeah, it's really it is interesting. I think the sales pieces is yeah, it is probably the hardest bit. It is difficult. Yeah.

00:29:02:18 - 00:29:09:18
Daniel Franco
What, what did the first 12 months look like? You said you made a lot of mistakes. You, you, there was a bit of naivety there.

00:29:09:18 - 00:29:33:02
Kelly Jamieson
What did it look like was. Yeah, it was, it was interesting. When I look back it's probably a few moments that I might have closed the doors perhaps, but so when I first started, I was still consulting for a top tier legal firm and I was actually I had moved from the Adelaide office to the National Partnership in Brisbane, and so I was working there consulting 32 hours a week when I started up.

00:29:33:02 - 00:29:49:01
Kelly Jamieson
And so I had a side hustle. So it was a side hustle, but because I had to have a food safe premise, so I had to learn a lot about food safety from the word go because we have to have very clean, very, you know, well maintained premises. I had to have a commercial lease. It wasn't something I could do from my home.

00:29:49:01 - 00:30:09:27
Kelly Jamieson
So there was a risk piece from there. I just signed a lease and I had to employ someone straight away because the way I structured my hours is I worked every day at the law firm, so I would literally wear like an office type dress with an apron over it, and I'd take my high heels off in the morning and put my trainers on and I'd go in and I'd make everything for the day.

00:30:10:08 - 00:30:32:05
Kelly Jamieson
And then I hired a driver whose her name was Kellie. She was a casual employee, and then she would arrive at work premise and then we'd load up all the deliveries for the day and then she would drop. I'd be her first delivery. So she'd drop me off at their little firm office in the city. I'd take my trainers off, put my high heels on, go off and do a few hours of consulting work.

00:30:32:05 - 00:30:47:03
Kelly Jamieson
So I think I was doing five or 6 hours a day, and then she'd run around with the deliveries. And then I was her last pickup and then she'd drive me back to the office at the end of the day, and that's how I made it work. And then I'd do the admin for the next day and I had a BlackBerry back then.

00:30:47:03 - 00:30:52:24
Kelly Jamieson
You remember back berries, and so I could see orders coming in during the day while I was consulting. So how did.

00:30:53:12 - 00:30:54:22
Daniel Franco
That how many hours were you doing it?

00:30:54:28 - 00:31:03:00
Kelly Jamieson
And I it was insane. But I had no kids. I had like, I just I was unattached. I was at work. Yeah. Like, so.

00:31:03:08 - 00:31:09:02
Daniel Franco
So. And then you get to the order. How were people finding out about this?

00:31:09:02 - 00:31:28:28
Kelly Jamieson
Oh, that's a great question, actually. So and I remember when I at government plan, I said I downloaded, so I did the SWOT analysis and I was like, okay, what don’t I know about this business? And I'd knew nothing about accounting and nothing about Floristry I knew nothing about food safety, I knew nothing about traditional retail.

00:31:29:12 - 00:31:40:19
Kelly Jamieson
And so I was trying to work out if we would be an online or a retail, because at that stage franchises were really big and Bruce had just started and Grace was doing really well. And so I was watching what they were doing and.

00:31:41:00 - 00:31:42:18
Daniel Franco
Kind of so boost online.

00:31:42:18 - 00:32:00:23
Kelly Jamieson
Though now, you know, I was looking at it from a franchise model because I didn't know if this concept that I'd created was to be one of those high Street stores, you know, like, so they'd be around the place or whether it would be an online business. So I couldn't afford or like when I was doing my budget, I couldn't afford to take retail space in the city.

00:32:00:24 - 00:32:01:20
Kelly Jamieson
It was too expensive and.

00:32:01:20 - 00:32:02:07
Daniel Franco
figure it out.

00:32:02:07 - 00:32:23:19
Kelly Jamieson
And I have a big kitchen. So what we actually did is what I did in those days because Abbey joined me soon after I started, but she was still like she did her UK holiday. So what I was doing is my sister was doing her like ten or younger. Younger? Yeah, Yeah. She was teaching over there. And so I decided if I can't bring in my customers, I'll bring in my supplies.

00:32:23:19 - 00:32:43:24
Kelly Jamieson
So I took a commercial premise out into the fruit markets in Brisbane. That was an out, it was a former cafe, so it had all the food fit out that we needed. And so that's how I started it. And then I saw the night before we were about to, I was about to open the doors. I, I spent all this time learning about food safety.

00:32:44:15 - 00:33:01:07
Kelly Jamieson
I did an accounting course. I did a I couldn't do a full floristry course. So I actually rang the local floristry school in Brisbane and I paid for 1 to 1 tuition with the owner of the school. So I only had to do three sort of short days and I knew as much as I probably would have learned doing a whole semester of.

00:33:01:24 - 00:33:02:20
Daniel Franco
Dealing with flowers.

00:33:03:13 - 00:33:13:00
Kelly Jamieson
I just wanted to learn floristry techniques because I was really interested in how I could make this business like flowers. And so she actually was amazing and she took me to this.

00:33:13:00 - 00:33:15:26
Daniel Franco
So you're all in like, this is amazing the way.

00:33:15:26 - 00:33:16:04
Kelly Jamieson
The.

00:33:16:04 - 00:33:20:25
Daniel Franco
Amount of effort that you've put in. I like, I see people just go, Yeah, I'll take some photos, check it up on line, see what happens.

00:33:20:25 - 00:33:48:00
Kelly Jamieson
But you're all in, you know, I didn't know the photos too. That terrible. But yes, I did this crash course in Floristry, but I spent to learn the techniques and also where they were sourcing supplies from some of the suppliers. We use a similar and things like that anyway. And then I had to do freight. So if you had to write this inch thick menu and what food safety meant for Brisbane City Council so at the time and so when I started out, I'd spent so much time learning about the things I didn't know the Sunday night before.

00:33:48:00 - 00:34:02:12
Kelly Jamieson
I was about to open the doors on the Monday I went, I haven't done any marketing. That's what I do. Like, I'm a marketer and I hadn't done any marketing at all. So I'd been living in Brisbane for six months at that stage and I had 50 emails of business cards of people that I'd met since that time.

00:34:02:28 - 00:34:34:00
Kelly Jamieson
So I quickly did one like a really basic email, literally in outlook I had at Edible Blooms email address, which was good, but I emailed to the 50 people I met and I said, This is the idea that I've been working on its opening tomorrow. He's and I put like literally cut and paste of my dodgy photographs of the products on the email and then I said, This is edible blooms, we're opening tomorrow, everything's half price for the first week.

00:34:34:00 - 00:35:01:26
Kelly Jamieson
Please share this with your friends and see. In 2005, people didn't get 200 emails a day. They got five or six. So people would share things like, Oh, this is like it's new, it's novel. Yeah. And so it virally got shared and my first paying customer wasn't even a sympathy order. It was someone who his wife worked at Brisbane, Taif, and he sent her it just because gift like one of our bouquets.

00:35:01:26 - 00:35:19:26
Kelly Jamieson
And I remember delivering it I took a took a couple of weeks of annual leave from my normal day job and I delivered it and I was like, This is someone I don't even know that I'm delivering to on the first day. And that week we did $1,000 in sales, half price. So that was actually a pretty good start.

00:35:19:26 - 00:35:23:10
Kelly Jamieson
And so and because it's a visual product, it would arrive in a way.

00:35:23:10 - 00:35:26:02
Daniel Franco
There's no better feeling than watching that first dollar going into the counter.

00:35:26:03 - 00:35:45:11
Kelly Jamieson
It was very cool actually. And what I also noticed that first week is that people were calling up the number that I had. And I, I really made us look bigger than we were, like we were a tiny, tiny set up on a shoestring budget. But I had a one 300 phone number. I made sure my email was at Edible, you know, like just all these simple things.

00:35:45:11 - 00:36:01:11
Kelly Jamieson
And we had a full transactional ecommerce website from the white guy because that's how I thought people have to buy. And I was thinking about actually some catalogs and things like that, but I hadn't even got around to that. But people were buying from the website like they were literally on that day one ordering online, which is cool.

00:36:01:23 - 00:36:21:14
Kelly Jamieson
So the people would call up and that's, oh, it's like an old lady would call and, oh, it's my granddaughter's birthday and I'm just wanting to send, you know, like, so it was all lovely. Like people were calling us for lovely reasons, Like it was about that connection piece And showing care and making someone feel really special. So I've just loved that about the business since day one.

00:36:21:14 - 00:36:21:24
Kelly Jamieson
Have you still.

00:36:21:24 - 00:36:23:25
Daniel Franco
Got those business cards? They should be like, put in there.

00:36:23:29 - 00:36:28:08
Kelly Jamieson
I have got some. I haven't I haven't got the really early ones, but I've got I'm lucky to.

00:36:28:08 - 00:36:31:02
Daniel Franco
Have them all in a frame. It's like these are these are.

00:36:31:21 - 00:36:41:02
Kelly Jamieson
The original email. Brisbane's a great city actually starting up there like it's a very inclusive city. Like I feel like there's a lot of not like it's.

00:36:41:02 - 00:36:42:08
Daniel Franco
Because it's awesome weather

00:36:43:01 - 00:36:43:15
Kelly Jamieson
It's happy, it.

00:36:43:15 - 00:36:45:06
Daniel Franco
Runs in a bit of room.

00:36:45:06 - 00:37:07:07
Kelly Jamieson
I mean I do love I Adelaide's my favorite city in Australia, but Brisbane was awesome and a good place to start. So second location we have was Adelaide, but we opened Adelaide, Sydney and Melbourne in the year and I spent the first eight months of that 12 months still consulting. That's amazing. Yeah. So I think I work 24 hours a day and I took multivitamins every day because I couldn't afford to be sick.

00:37:08:07 - 00:37:10:26
Kelly Jamieson
So it's like it was Go, go, go. Yeah.

00:37:11:15 - 00:37:19:12
Daniel Franco
That's phenomenal. That's such an amazing story. The work ethic is one thing that we should touch on here.

00:37:19:12 - 00:37:19:29
Kelly Jamieson
Like, yeah.

00:37:21:01 - 00:37:29:05
Daniel Franco
You know, there's a lot of there's a lot of American influencers on the YouTubes and on the tiktok

00:37:29:12 - 00:37:29:26
Kelly Jamieson
Yes, and.

00:37:29:26 - 00:38:05:00
Daniel Franco
All the above, you know, promoting Hustle, hustle, Hustle and I get it. Like back in those days, you really needed to be hustle, hustle, hustle. Um, and so there's this somewhat there's this tribe almost that goes, no, it doesn't actually need there's easier ways to make money and all of the above. I still believe that the hustle and the hard work and the like, the amount of study, research effort, the learning, the, the, um, the addiction to the process is the most important thing.

00:38:05:24 - 00:38:22:24
Kelly Jamieson
Look, I probably agree with you, actually. I think you do have to know every part of your business. Like, you know, it's our peak period that we have. We're very seasonal business is one of the challenges of that business model is that we have Valentine's Day and we have to scale up massively at these peak periods for the year.

00:38:22:24 - 00:38:39:16
Kelly Jamieson
So something we have to be really good at with systems. And, you know, one of the ways we do that is those of us who are, you know, office in the back sit back end of things in off peak times, if we suddenly have short of people like on the phones, like we're on the phones, like you get someone in my marketing so you can still.

00:38:39:16 - 00:38:40:08
Daniel Franco
Order on the phone.

00:38:40:14 - 00:38:58:17
Kelly Jamieson
Yeah, live chat. Yeah, yeah, yeah. People pop in and buy things like it's. Yeah. We have a lot of people in Adelaide especially buying. So we built our building, our pink building on Savannah Highway four years ago. So which is a cool. It's good. Great achievement. Yeah. So I.

00:38:58:24 - 00:39:01:22
Daniel Franco
Went in there recently, My brother in law just got engaged and.

00:39:02:01 - 00:39:02:08
Kelly Jamieson
Bought.

00:39:02:08 - 00:39:05:29
Daniel Franco
A bouquet with chocolates and bees.

00:39:05:29 - 00:39:08:02
Kelly Jamieson
Was it. Yeah. We do that into the iPhone.

00:39:08:02 - 00:39:08:10
Daniel Franco
Yeah.

00:39:08:12 - 00:39:13:17
Kelly Jamieson
Beautiful. Quite a lot of alcohol actually. Yeah. As you would. Yeah. Well it sort of goes in celebration moments.

00:39:13:26 - 00:39:15:25
Daniel Franco
Chocolate and one is a better combo.

00:39:15:25 - 00:39:17:18
Kelly Jamieson
Yeah, it totally is. Yeah. Yeah.

00:39:17:20 - 00:39:27:29
Daniel Franco
Brilliant. So. So first 12 months scaling things are happening. Opening all these stores. Yeah. Whilst working in consulting.

00:39:27:29 - 00:39:29:17
Kelly Jamieson
Yeah. Elsewhere. Yeah.

00:39:30:05 - 00:39:32:29
Daniel Franco
What is, what is life looking like for you at this point?

00:39:33:01 - 00:39:46:08
Kelly Jamieson
Oh, it was pretty crazy actually. And I remember when I went to resign, I really didn't have an option because I think I was I either had to resign, I was probably going to get fired from my day job because I was fairly hectic. And when your brain's.

00:39:46:08 - 00:39:47:04
Daniel Franco
Not in it, is it like.

00:39:47:04 - 00:40:16:16
Kelly Jamieson
You know, it's not. And look, I really loved working for that firm. I really and I've put a lot in, but I know in those last months it was just I was trying to do too much and I still got lots of friends from that firm. I loved it. And it's a great, great organization. I learned a lot, but it was time to go all in and I remember my accountant at the time said to me, Kelly, you can afford to go all in because your consulting, which is paying for quite a few people to work in this business.

00:40:16:16 - 00:40:17:07
Daniel Franco
Yeah. Wow.

00:40:17:07 - 00:40:42:11
Kelly Jamieson
And so it was a real leap of faith. But I was like, If I don't jump in, how am I ever going to pay? So, I mean, like, it it was a really it was a chicken and egg thing. And, you know, in those early days, I remember trying to learn about retail retail's a really interesting space, and I'd never worked in it before, but I was convinced early on that my sales numbers were dictated by the lunar cycle, like there was no rhyme or reason why.

00:40:42:11 - 00:40:59:09
Kelly Jamieson
One day we were flat out and the next day I was like, It was crickets, you know, Like it was just there was no consistency. And that was the thing I really struggled with and I think my accountant was concerned about because, you know, there were signs of excellence and it was amazing. But then there were also days where it was not as busy as it needed to be.

00:40:59:09 - 00:41:08:26
Kelly Jamieson
And so that, you know, the business needed that extra money to prop it up, which in 2005 they went big. Like investment was not possible. And I remember in the early days.

00:41:09:11 - 00:41:10:05
Daniel Franco
Not in Australia.

00:41:10:06 - 00:41:25:14
Kelly Jamieson
Anyway. Not in Australia. Yeah, but one of the a bank manager from one of the Westpac branches in Brisbane saw the business, loved it and said, Kelly, I'd love to talk to you about banking, we'd love to work with you. And I said, Oh great, I'd love a loan, I'd love some, you know, I'd love some finance to help me grow the business.

00:41:25:26 - 00:41:34:17
Kelly Jamieson
And she goes, Also, have you got a house? And I was like, No, I put my house deposit into the business and she said, Oh, now we can't help you. Then there's not.

00:41:34:20 - 00:41:35:13
Daniel Franco
Because there's nothing they can.

00:41:35:13 - 00:41:57:08
Kelly Jamieson
Take. No, there wasn't. And the business didn't have two years of trading information, you know, like that's a minimum to get any And even then banks lack of physical assets I still do. So you know I just had to struggle along and you know, juggle juggle things around. And, you know, the fact that we were growing quickly helped because we, you know, like there were I look back and I think it was a pretty crazy period.

00:41:57:08 - 00:42:01:28
Daniel Franco
Well, how do you decide to go interstate when you can't even like like, where were you living? You know.

00:42:01:28 - 00:42:03:14
Kelly Jamieson
This is way during the time when you're.

00:42:03:14 - 00:42:03:27
Daniel Franco
Renting.

00:42:03:27 - 00:42:06:03
Kelly Jamieson
Somewhere. Yeah, that's right then. Yeah. Yeah.

00:42:06:07 - 00:42:07:12
Daniel Franco
And so.

00:42:08:02 - 00:42:13:24
Kelly Jamieson
Like so that was why it was a big leap of faith, losing a consulting gig that pays pretty well. Oh, it's.

00:42:13:24 - 00:42:16:18
Daniel Franco
Scary. I'm getting the jitters, thinking about I've done it and I've done it.

00:42:16:24 - 00:42:17:12
Kelly Jamieson
Yeah, it's.

00:42:17:12 - 00:42:18:13
Daniel Franco
It is, it is.

00:42:18:13 - 00:42:19:07
Kelly Jamieson
It is, it is.

00:42:19:14 - 00:42:29:04
Daniel Franco
But I do. I'm actually. I think what's getting me is the idea of the venture. Yeah. It's like, you know, you see, you see you're in Brisbane and you've started there and it's going well.

00:42:29:04 - 00:42:29:14
Kelly Jamieson
Yeah.

00:42:29:28 - 00:42:34:19
Daniel Franco
Was the demand coming from the eastern states, is that kind of why you saw it. And then Adelaide as well.

00:42:34:19 - 00:42:59:08
Kelly Jamieson
Is that what they all do really well. And it's interesting, we got a lot of publicity at the time so we, you know, I think someone said to me, Oh, you're female, you're young, you know, they want a store. Like we found it really easy to get. And this is what I was saying before about, you know, if you've got a unique whether it's, you know, any kind of diversity, like it's much easier if you're a if you're a white male.

00:42:59:11 - 00:42:59:21
Kelly Jamieson
Oh.

00:43:00:08 - 00:43:00:27
Daniel Franco
I'm an all.

00:43:01:03 - 00:43:04:13
Kelly Jamieson
White. You're not the type are not interesting. I'm bald

00:43:04:13 - 00:43:07:12
Daniel Franco
I'm overweight white guy like no one wants anything.

00:43:07:20 - 00:43:25:01
Kelly Jamieson
And you know, I'm less, less the fun story that I used to be. But but people love that it like they love saying it and that people want to support like you know, it was you know, we we were fine from it. It's funny, we have a very strong cash flow in our business. So we like online business is a very cash positive generally.

00:43:25:01 - 00:43:43:03
Kelly Jamieson
And that's really the reason we're able to do it like it was. And that's what I was saying before about, you know, when you're younger and you're risk averse, you probably don't really think about it that much. And the other thing is that I've always had a really supportive family that I know that if I really hit the straps.

00:43:43:15 - 00:43:44:03
Daniel Franco
That chucking in a.

00:43:44:03 - 00:44:01:11
Kelly Jamieson
Few dollars, I would be able to get some help. So I'm very lucky and I think that's something that I'd love to be had a, you know, return as a favor to my own children one day because I think but what I also liked is my parents offered to help me initially and I said, no, I want to do this by myself because I didn't want to do something that I'd been handed.

00:44:01:14 - 00:44:21:27
Kelly Jamieson
Yeah, I wanted to do it myself. But actually then knowing that I had that safety net beneath me, that allowed me to be a bit more risky. Yeah. You know, like to take some more challenging steps. And I think now I think there's I'm really I'm really pleased that there's now funding opportunities for people who don't have that, that they can get a business partner, an investor.

00:44:21:27 - 00:44:37:17
Kelly Jamieson
And that's actually relatively easy. If you've got a good track record and you've got a good idea and you've got a proven concept like you've got your minimum viable product, there's money out there for people, whereas there wasn't back in the mid 2000, 2005. Yeah, there's.

00:44:37:17 - 00:44:38:05
Daniel Franco
Always and this.

00:44:38:05 - 00:44:39:07
Kelly Jamieson
Is kind of a.

00:44:40:15 - 00:44:41:01
Daniel Franco
The things you.

00:44:41:01 - 00:44:42:02
Kelly Jamieson
Put out the dice, but that's.

00:44:42:02 - 00:44:53:08
Daniel Franco
The same like scenario, you know, exactly the same reason why I took Groupon was I said I can absolutely if all goes to shit, I can move back in with mum and dad and I've got some.

00:44:53:08 - 00:45:02:22
Kelly Jamieson
And not everyone has that, you know, thing like, you know, you have to be really. And I think the key thing is if you do have that, be grateful for it. And you know, you, you know, that's amazing.

00:45:02:22 - 00:45:06:11
Daniel Franco
I almost go out on a limb and say you're silly not to take the.

00:45:06:11 - 00:45:07:17
Kelly Jamieson
Opportunity if you've.

00:45:07:17 - 00:45:08:07
Daniel Franco
Got that.

00:45:08:12 - 00:45:09:06
Kelly Jamieson
Yeah.

00:45:09:06 - 00:45:13:04
Daniel Franco
Privilege or whatever it's called, then you have to take the punt.

00:45:13:10 - 00:45:13:16
Kelly Jamieson
Yeah.

00:45:14:04 - 00:45:19:04
Daniel Franco
You know, there's an opportunity there for you. And you're right. You don't want to be at 60 years old looking back.

00:45:19:04 - 00:45:20:18
Kelly Jamieson
Going, What if I tried it?

00:45:20:18 - 00:45:21:24
Daniel Franco
What if I did something else?

00:45:21:27 - 00:45:41:24
Kelly Jamieson
And you know why? Even if you end up failing, what amazing memories and learning to go along the way. In the meanwhile, you've worked your heart out. But. But yeah, like I wouldn't change it. I think I probably in hindsight, one of the early learnings I had is that you can't expect your staff to work as hard as you do.

00:45:41:25 - 00:46:05:18
Kelly Jamieson
Like it's one of those things cause it's not like, Yeah, so that's one of the balances you've got to have because I in those early days when it was really hectic time for the business, some people loved that ride of who went and that's fine. But one of the things that we do, which I'm really proud of, is that our first ever full time employee, which is Sarah, she's our business partner in New Zealand, So we've worked together for 17 years.

00:46:06:14 - 00:46:14:01
Kelly Jamieson
So she now runs Auckland, New Zealand and she's a great business partner. We love working with her. And so yeah, it's.

00:46:14:02 - 00:46:15:10
Daniel Franco
Opportunities when you get.

00:46:15:10 - 00:46:18:27
Kelly Jamieson
When you're, when you're in. Yeah, well if you come in at the early stage of any business, let's.

00:46:18:27 - 00:46:23:26
Daniel Franco
Say that to everyone that walks through these doors as we're still young and we're growing, right? I like.

00:46:23:26 - 00:46:25:01
Kelly Jamieson
The opportunity.

00:46:25:09 - 00:46:41:09
Daniel Franco
Yeah, I think. And that's the like the same as you. It's like the world is your oyster. You don't have to be the entrepreneur, but you can be the entrepreneur. You can be the one inside the business that is coming up with the ideas and growing this. Yeah, organization.

00:46:41:12 - 00:46:57:11
Kelly Jamieson
And you learn more. And I've always said that if you're the entrepreneur when you're in any organization, and I certainly did this because I knew I wanted to have my own business, you're gonna learn stuff. Just say yes to everything. Put your hand up, work hard for someone else, because you'll learn more and you'll be given a lot of opportunities.

00:46:57:11 - 00:47:20:22
Kelly Jamieson
Because I know I was in my career because I supported. I didn't expect to get paid overtime. Yeah, you know, like, that was nice. Like I was in a salary. I'm just here, and the more I learn, the better I am. And I have to say, I've never asked for a pay rise. I always just came, you know, say this because if you work ahead of the if you're working for more than what you're being paid, everyone now you'll be, you'll be respected for that.

00:47:20:25 - 00:47:21:17
Kelly Jamieson
Yeah. Yeah.

00:47:21:17 - 00:47:58:15
Daniel Franco
I always I used to I had a conversation about sales people the other day. Right. And, and we're at, we're looking for, for a new salesperson and, and going through all the résumés and whatnot. And one of them that I saw was someone who had been made redundant. Their position had been like salesperson had been made redundant. And the first thing that went through my mind and I don't know if this is a fair if this is fair or not, but no good salesperson gets let go.

00:47:59:15 - 00:48:19:05
Daniel Franco
Like, that's like you might not have been doing enough. You're right. There's always more that you can do. Yeah. And if you're doing that, then you're almost like, why would why would they ask you to leave? It doesn't make any sense unless the business is falling apart, which I knew this one wasn't. So yeah, it's just it's it.

00:48:19:19 - 00:48:25:02
Daniel Franco
You're right. 100% right. Always do more and the silver lining is you might not get paid, but you're learning.

00:48:25:18 - 00:48:25:29
Kelly Jamieson
And you're.

00:48:26:11 - 00:48:34:06
Daniel Franco
Self correct and your career progression is on such a high like upward and then what it would be otherwise.

00:48:34:15 - 00:48:49:14
Kelly Jamieson
And that was actually probably one of the catches. I remember my mum was really excited about the idea of Edible Blooms but my dad was like, Oh, because he's a farmer and you know, farming's hard. Like it's a hard game to be in and because, you know, you're putting in crops and you don't know what you're going to get at the end of the year.

00:48:49:14 - 00:49:06:14
Kelly Jamieson
Like it's a crazy scenario when you think about it. But, you know, I was, you know, 26 earning $100,000. This is 20 years ago. I'm like, that's a pretty decent salary in the day. And my dad was like, because he couldn't believe how much I was getting paid. I was like, That's ridiculous.

00:49:07:05 - 00:49:09:19
Daniel Franco
What are you doing? And when you consult and no one knows what consultants.

00:49:09:19 - 00:49:30:26
Kelly Jamieson
Do and that and he he said, Oh, Kelly, I don't know if it's a good idea. And he said, in the end, he said, Well, you're not going into debt. The worst thing is you have to get another when you turn 30. Because he was say, like even as a farmer, like I would say, farmers are probably one of the biggest, you know, that they're risk takers every year.

00:49:31:09 - 00:49:38:23
Kelly Jamieson
But I think because of that, he didn't want me to be one. So yeah, so it was quite, quite funny and, but yeah, no, they, they're very proud and loved it.

00:49:38:24 - 00:49:57:11
Daniel Franco
I was I worked in a government role and I've got a family. An Italian background with security is one of the highest values. Right. And so they're like, wow, when I got the job in government, I remember the comments that came out of my family's mouth, which was, You're set for life. Yeah.

00:49:57:15 - 00:49:58:01
Kelly Jamieson
Oh, right.

00:49:58:06 - 00:50:11:21
Daniel Franco
Yeah. Like I said, Yeah. And I'm just like, then when I left, I'm like, You're doing what? Yeah, to start what? And the idea of consulting, I had no idea what I was doing. But yeah, it was. And everyone's values are a bit different, right?

00:50:11:21 - 00:50:12:04
Kelly Jamieson
And yeah.

00:50:12:14 - 00:50:28:04
Daniel Franco
You know, they always want what's best, but I think that's one learning lesson that I've taken is that, yes, your family loves you and they want what's best, but they're also projecting their fears onto you of what could go wrong. So it's about, you know, making sure that you've got your ducks in a row.

00:50:28:06 - 00:50:30:08
Kelly Jamieson
Exactly.

00:50:30:08 - 00:50:35:13
Daniel Franco
So where's the business now? You're all around the world. How big is it? What does it look like?

00:50:36:09 - 00:50:48:10
Kelly Jamieson
So we have now six offices. We've moved those offices many times because we've had we've outgrown multiple I think most states. We've moved at least four times in that period because we're just native years.

00:50:48:14 - 00:50:48:20
Daniel Franco
Yeah.

00:50:48:23 - 00:51:12:08
Kelly Jamieson
Yeah. We've needed more space each time. So, yes, I think we've got we vary between a sort of 60 and 80 employee. Yes, depending on the time of the year. Sometimes it does get up to 100 and you know, we have Australia and New Zealand. So it's a yeah, it's a, it's a, it's a great business. I think one of things we've done well is we've invested in a lot of tech systems.

00:51:12:08 - 00:51:33:22
Kelly Jamieson
So we have a lot of we've been on the in the cloud since 2008. Yeah. So we're really early on to that And again I sort of stumbled across it and went, Oh, that looks cool. And we were one of the first on the IP system running the business. But before that we were literally on manual associates like that went into had to be sent in for that to be uploaded into Melbourne.

00:51:33:25 - 00:51:57:07
Kelly Jamieson
Yeah. Well you know, all this sort of thing so Yeah. So it's been interesting and we've moved our web system multiple times, like they're big changes in a business like ours and actually at the size we are now, it's even harder to change. Like that. They're big critical changes. So it's interesting. In the early days I'll go, Yeah, I think that's a good idea and I just go for it was now it's a very considered decision.

00:51:57:07 - 00:52:13:24
Daniel Franco
No 100% we work in change management, right? So if you need us, give us a call, a sales plug on the on the show. I think you go now. But I think you're right, it is. It's about understanding and enabling that change. Yeah. Because everyone's going to understand why it's happening.

00:52:13:24 - 00:52:14:00
Kelly Jamieson
Yeah.

00:52:14:03 - 00:52:18:00
Daniel Franco
What's the reason for it? What's wrong with the way we're doing it? Where are we trying to go?

00:52:18:00 - 00:52:18:13
Kelly Jamieson
Yeah.

00:52:18:24 - 00:52:29:27
Daniel Franco
That this change is actually required. So once you get all that in place and you know, what are we doing and what are we actually not doing? Yes, probably one of the most critical questions that you can ask in that phase.

00:52:29:29 - 00:52:53:27
Kelly Jamieson
Yeah. And I would say, you know, from my learning of putting those systems in early, you do it and your business growth and put the right systems in the better. Because one of the things we've struggled with the inventory system because over time it's become a more of a complex issue for us as our range has grown and so putting it away, we've put a new one in in the last two months has been really hard because you're trying to put it in later like you've already got.

00:52:54:08 - 00:53:08:02
Kelly Jamieson
Like we were moving from really complex Excel sheets into a system and we're almost there. And like I think we're about a month away from actually working really like it's working, but we want to be able to actually use it really proactively so and.

00:53:08:17 - 00:53:09:20
Daniel Franco
Get the data and everything.

00:53:09:24 - 00:53:27:09
Kelly Jamieson
Yeah, and my sister's really great with that stuff. So she's, she's really good with systems and it so she does a little bit of that sort of things much better than I do. So yeah, so there's a wide look. There's always challenges and I don't think someone once said to me, when you're in the startup phase, you have a lot of problems.

00:53:27:09 - 00:53:44:06
Kelly Jamieson
Like, you know, when you first starting out, it's a lot of issues you got to solve. When your business is more mature, you have less problems, but they're really complex. So. E And that's very where your business comes in. It's a later stage when they're more complex. Like in the early stages, people can work it out themselves. It's pretty much, yeah, fly by the seat of their pants, work it out.

00:53:44:08 - 00:53:48:16
Daniel Franco
What's this, An interactive process? Yeah. As long as you keep the people engaged along the.

00:53:48:16 - 00:53:49:01
Kelly Jamieson
Way, you.

00:53:49:06 - 00:53:49:24
Daniel Franco
Communicate.

00:53:49:24 - 00:53:51:04
Kelly Jamieson
It is what's actually happening.

00:53:51:06 - 00:53:56:16
Daniel Franco
Yeah. You can pretty much get through most changes in that early stage. Yeah. Yeah. We get involved in that real complex.

00:53:56:16 - 00:53:56:24
Kelly Jamieson
Yeah.

00:53:57:01 - 00:54:04:21
Daniel Franco
Where there's different business units is a, you know, different type of key stakeholders, different wants, needs, desires.

00:54:04:21 - 00:54:05:16
Kelly Jamieson
Yeah.

00:54:05:16 - 00:54:12:00
Daniel Franco
People happy with the old legacy. Not to mention you think about government where there's older people who are a tenured employee.

00:54:12:00 - 00:54:13:05
Kelly Jamieson
I just even Oh it's.

00:54:13:06 - 00:54:16:16
Daniel Franco
A, it's a, it's a ecosystem if anything. Right.

00:54:16:18 - 00:54:33:16
Kelly Jamieson
It's a real channel. I'm on the Premier's Women's Council here in South Australia and it's really interesting observing how the process is working government versus in private enterprise and it is really different and I think there's a like I have a high respect level of how things happen in government because there's so many stakeholders and it's really the community at large and making decisions for.

00:54:33:16 - 00:54:51:23
Kelly Jamieson
So I see why things are more steady. Yeah, and, but equally as a business owner, sometimes it's frustrating because you kind of go, Well, why can't we just make these decisions? It's going to make a difference. But, but when you really start peeling back the layers, you realize why change is more considered in the environment. So yeah.

00:54:52:06 - 00:55:04:09
Daniel Franco
It has to be it has to make it. You're dealing with different personalities, with different perspectives. Yeah, that's the different views on what work is. You mentioned earlier that your staff don't work as hard as the founder. Of course, the staff.

00:55:04:09 - 00:55:05:14
Kelly Jamieson
If you can't expect.

00:55:05:19 - 00:55:14:03
Daniel Franco
It doesn't. It just does not work that way and the staff won't work as hard as the leader or the CEO or whatever it is. Same thing in those larger organizations. It's just the way.

00:55:14:03 - 00:55:14:16
Kelly Jamieson
Yeah.

00:55:15:07 - 00:55:35:29
Daniel Franco
It tends to work. Um, we're, we're, I'm thinking about someone who's looking. You know, you started in 2005, around that time excuse me, it's now 2023. The e-commerce world.

00:55:36:18 - 00:55:39:01
Kelly Jamieson
That's my voice has changed a lot in that time.

00:55:39:01 - 00:55:40:26
Daniel Franco
The e-commerce world has changed along.

00:55:40:26 - 00:55:42:07
Kelly Jamieson
Yeah, massively.

00:55:43:10 - 00:55:49:08
Daniel Franco
What advice do you give? And I know you do a lot of mentoring and coaching with with young.

00:55:49:08 - 00:55:50:15
Kelly Jamieson
Entrepreneurs and leaders.

00:55:51:09 - 00:55:53:08
Daniel Franco
What advice are you giving those now?

00:55:54:03 - 00:56:06:18
Kelly Jamieson
Um, I think anyone that things going online is going to be easy needs to do some research like it was when I started going online was so easy. Like I didn't have to think about things too much, but now.

00:56:06:18 - 00:56:08:15
Daniel Franco
There's a whole slew of stuff that comes into play as.

00:56:08:15 - 00:56:26:23
Kelly Jamieson
Well. Yeah, and it's, it's really come it's expensive to, you know, like it's not actually once upon a time it was actually like I was saying, are we going to be a retail business or an online business? The way I could scale that business bootstrapped was online because it was low cost, like the website was a much lower cost and lots of retail overheads.

00:56:26:23 - 00:56:40:10
Kelly Jamieson
So and also the complexity of not having lots of business partners. If I went down that franchisee, I was I sort of I had my first franchise inquiries weeks after you open the door from Tasmania. Yeah. Wow. So it was like and we had, I was slammed with the franchise inquiries.

00:56:40:10 - 00:56:42:14
Daniel Franco
Rising it how quick these people are onto it.

00:56:42:15 - 00:57:01:07
Kelly Jamieson
Yeah, it was incredible. I think I had someone I worked with in London in Tassie that told a friend like, I think that's how it came about. Yes. Yeah, it was crazy. So, so yeah, it was a, it was a really interesting concept and um, but I think that the complexity of this, it's a really light approach to online.

00:57:01:07 - 00:57:07:17
Kelly Jamieson
Like you can have a website, but unless you can bring traffic to that website, there's no point having a website. So you've really got to think enough.

00:57:07:17 - 00:57:07:25
Daniel Franco
Is that.

00:57:07:25 - 00:57:27:00
Kelly Jamieson
Really. No, no, I know. So now all the channels they expect you to pay, you know that there's no such thing a free lunch on those platforms. So you have to have a decent budget now you can pay online and then you have to be able to prove to Google that people are buying on your website and clicking around pages and they are interested in your site.

00:57:27:02 - 00:57:58:22
Kelly Jamieson
So you get a high bounce rate. Google's going to say, Oh, organically not interested in this, you know, like it has to you have to tick a lot of boxes to do well online. So, um, and again, if you've got some things that work really well now, you have to be quite strategic about an online site and where I've seen it and new site do well is when they've had a really strong influence with some kind of equity stake in a business like that can catapult a new site really well like this and some great strategies.

00:57:58:24 - 00:57:59:07
Kelly Jamieson
Oh yeah.

00:57:59:07 - 00:58:09:14
Daniel Franco
But I've got one idea in my head floating around right now that I know I could turn it into Empire tomorrow, but who's got the time, right? Mm hmm. Yeah. Because of that influence.

00:58:09:14 - 00:58:24:20
Kelly Jamieson
The yeah scenario. Yeah, Yeah And so there's lots of there are ways you can make it successful, but you have to be really thoughtful about it. You can't just check a website up and hope it's going to have people going to find it because there's if I don't know how many websites exist in the world, there's a lot.

00:58:25:06 - 00:58:31:10
Daniel Franco
There's a lot. So your advice would be, it's harder than you think.

00:58:31:10 - 00:58:50:09
Kelly Jamieson
Oh, I know. My advice is probably more just, you know, really consider your approach to market, like how are you going to get people just like you would if you're opening a retail store? Like how are you going to attract people to your store? What's your point of difference? Yeah, and be really clear about that because if you get that right, then I think it works.

00:58:50:09 - 00:58:51:12
Kelly Jamieson
Yeah, but.

00:58:51:13 - 00:59:09:08
Daniel Franco
Like, okay, listen, I do a scenario, right? I'm a young female male, whatever. I'm a young human being and I've come to you and I've said, I really enjoy going to the gym. I want to start learning gym clothing label. What's your advice?

00:59:10:05 - 00:59:11:16
Kelly Jamieson
Gosh, that's a few of those.

00:59:11:17 - 00:59:19:17
Daniel Franco
That's what I'm saying. Right? Like, because it's because it seems to be like everyone wants to get into clothing or do something like that. Yeah, just seems the obvious choice.

00:59:19:17 - 00:59:20:13
Kelly Jamieson
Yeah, but there's.

00:59:20:13 - 00:59:22:17
Daniel Franco
Just such a saturated market.

00:59:22:17 - 00:59:22:29
Kelly Jamieson
Yeah.

00:59:23:00 - 00:59:28:16
Daniel Franco
What do you say to someone who's like, But then you go, Well, why can't I be the next gymshark or right away or whatever it is?

00:59:28:16 - 00:59:53:06
Kelly Jamieson
They totally can. They've seen a point of difference right away was a great example, let's say, of how they had a point of difference, correct? So they really focused on a particular niche within that fitness category to make them really special. And now that broadened out. So I think if you look at and our business is the same state in a nation like no sad in a nation don't don't go mainstream, don't think you're just going to have a generic gym wear label.

00:59:53:06 - 01:00:14:10
Kelly Jamieson
Yeah. Like if you find a nation, there's a new type of fitness that needs something a bit special. You know, that's the way to start. And yeah, I like do that. But and then you know, get those the right advocates behind your brand influences, you know, people who are great in the industry, you could do really well. They've got to have a point of difference and that's that niche approach.

01:00:14:10 - 01:00:29:17
Kelly Jamieson
I think that we started really neat and so edible Blind started. We created our own category. Literally, if you want to buy an edible bouquet, then my search terms on Google's edible blames. Yeah, but our brand name is the key way that we own that category like that.

01:00:30:01 - 01:00:31:28
Daniel Franco
So yeah, like Stanley Knife, right?

01:00:31:29 - 01:00:45:27
Kelly Jamieson
Yeah. I've had hate civil copyists over the years, but no one's lasted because we've had a brand position in our category. And in fact, Edible blind is one of the most searched category like keywords in the gifting category online now in Australia.

01:00:45:27 - 01:00:49:26
Daniel Franco
So is there anyone doing it over in the US and that sort of stuff or a similar thing?

01:00:49:27 - 01:00:53:11
Kelly Jamieson
Yeah, exactly the same. It is similar, yeah. And like why.

01:00:53:11 - 01:00:56:14
Daniel Franco
Wouldn't you tap into that market. 300 million people.

01:00:56:23 - 01:01:15:22
Kelly Jamieson
Yeah, I know. Oh look we, we did have an attempt in the UK market recently and we actually did that as a test because we really wanted to go into the US market. We felt like we had a really great product that we thought would practice in the UK and we ended up spending so much cash in the UK testing that, that we've, we've paused that for a little while and we'll reset.

01:01:15:22 - 01:01:37:06
Kelly Jamieson
But honestly, we still see so much growth in the Australian market. We've actually got so much to grow here. And one of the things I'm a big fan of is distribution. So if to be honest, I'm more interested in a market where we could find a partner in a US, they already had a distribution channel and they could take our unique product and distribute it through the channels.

01:01:37:06 - 01:01:38:20
Kelly Jamieson
I'm like, to me.

01:01:38:21 - 01:01:39:14
Daniel Franco
You're open to that.

01:01:39:15 - 01:01:47:05
Kelly Jamieson
That that actually would be a much better way for us to go to market faster. It makes sense for us to try and build a brand, build every.

01:01:47:05 - 01:01:48:27
Daniel Franco
What about acquiring a company over there?

01:01:49:16 - 01:02:02:16
Kelly Jamieson
Yeah, I guess so. I hadn't even thought about that. That's like, maybe, but. But yeah, look, you know, there's I think that's the thing. I think once upon a time, the way you would go to a niche market is what we did in the UK. You go, Well, we're going to build our own brand, we're going to build our own distribution.

01:02:02:24 - 01:02:32:26
Kelly Jamieson
It's a really expensive way to go into market, whereas if you can and I think this is what we're seeing now with businesses, people are saying, Well, who can I partner with, Who can I collab with? How can we work together to take advantage of my social property? Your distribution? You know, like I said that, yeah, yeah. That's probably what I would be from our learnings from the and I think you always, you know, you learn from any situation and from going to the UK that was my big lesson was well actually we don't need to do everything, we don't need to recreate exactly what we've got in Australia.

01:02:32:26 - 01:02:50:16
Kelly Jamieson
Yeah, we could actually be really successful in the market through partnership. Yeah. So it makes sense. Yeah. So it will. I'm not in a hurry, actually. Honestly, I see so much growth for our business in Australia that um, when that opportunity comes along, it will come along. I do believe in those things. The door is open when you need it to.

01:02:50:16 - 01:02:54:04
Kelly Jamieson
So yeah. Oh without doubt.

01:02:54:04 - 01:03:01:11
Daniel Franco
So to grow and scale the team, what I know to be true is you need a quality team around you.

01:03:01:12 - 01:03:01:29
Kelly Jamieson
Oh yes.

01:03:03:01 - 01:03:08:15
Daniel Franco
What lessons have you learned around building that team over your years?

01:03:09:22 - 01:03:31:08
Kelly Jamieson
Gosh, I. Lots of lessons. Look, you don't always get it right and. Okay, I know that that's totally okay. Anyone that tells you that they're really good at choosing the right person every time an interview, they're telling you. Um, but you know what? From every person that's joined that business, even if it hasn't worked out, we've all learned, you know, like we've all, you know, the next person you hire, you get a bit better, you know, like you do improve as you go.

01:03:31:20 - 01:03:49:06
Kelly Jamieson
And some people who are right for your business at a certain point aren't right for your business forever as well. And that's also okay. Yeah. So I think the big thing is not taking it too personally when someone wants to move on, because I do, I love I don't like me anymore, you know, And I do like it's that thing of taking it so personally.

01:03:49:06 - 01:04:06:02
Kelly Jamieson
But in actual fact, everyone's got to grow. And as long as when someone's work free, they walk away learning like they've learned a lot and that that's taken them to the next thing. Yeah, like I'm so proud of my team when I see them doing well and then you rolls like I think it's awesome. Like, and especially when they go from strength to strength and I think, God, that's awesome.

01:04:06:02 - 01:04:26:05
Kelly Jamieson
That's exactly what they're meant to do. Yeah. So, um, so yeah, having a good team around you is really important. I think what's really nice is that I've got a lot of my team have been with me for a long time, so my sister Abi's obviously been with me for 17 years. So Sarah, our business partner, said, is the three of us that have been there pretty much from that first year, which is amazing.

01:04:26:05 - 01:04:38:29
Kelly Jamieson
And you know, we've got a lot of other team. We've got 11 years, eight years, like we've got a lot of people who've been with us a long time. So we're really grateful for that. And I feel like we've got a really loyal core team, which is great.

01:04:39:07 - 01:04:43:10
Daniel Franco
So I want to touch on the not being liked thing.

01:04:43:15 - 01:04:45:16
Kelly Jamieson
Yes, Hot, isn't it? It's horrible. Yeah.

01:04:46:06 - 01:05:06:03
Daniel Franco
I hate it. I like it. It is actually something that's really I've really struggled with to the point where I almost can come across inauthentic sometimes because I'm just trying to just keep the relationship floating. You know what I mean? It's like, Oh, God, I want you to hate me. So I'm just going to be nice. But really, like, I don't have time for you.

01:05:06:07 - 01:05:26:00
Daniel Franco
Like, do you know what I mean? It's is that something that you feel that's held you back because there's a part of me, like when I meet someone, I'm a people character. That's why I start the podcast. I like correcting people, like having and learning and growing and surrounding myself with like minded people who are trying to achieve something in this world.

01:05:27:09 - 01:05:31:17
Daniel Franco
So but there are also people who are like energy vampire is right?

01:05:31:17 - 01:05:32:18
Kelly Jamieson
Like, Yeah, totally.

01:05:32:20 - 01:05:41:00
Daniel Franco
They sucked that energy out of you. And, and even with those people, I still won't have that desire to be liked.

01:05:41:00 - 01:06:13:26
Kelly Jamieson
Yeah. And I don't know why. Yeah, it's really interesting. I've got some really good advice because I love people as well. Like, I literally I get energized when I'm surrounded by people some people who actually need to retreat and have their own energy to themselves. I'm not like the extrovert. Yeah, I definitely get energy from being around people and I but remember I had it like it's when I actually go that I was at boarding school with and I was that early days in working for the big legal firm and one of the junior partners.

01:06:14:06 - 01:06:31:00
Kelly Jamieson
I was really struggling with this friendship and she gave me the best advice ever said to me. Kelly, I've got this advice and I'm going to give it to you. She said, You don't get to choose your family, but you do get to choose your friends. You choose just because they've been around you like you've had these shared experience earlier in your life.

01:06:31:03 - 01:06:54:16
Kelly Jamieson
It doesn't mean you have to be friends with them forever. And this was someone who had crossed the line and done the wrong thing by me. But I was feeling I was really torn because I was like, if I've But I've been friends with her forever while that. Yeah, yeah. And so I the way I because I, I really do try to be a kind person, but I, I just just stepped back.

01:06:54:16 - 01:07:19:05
Kelly Jamieson
So I stopped actively reaching out and just tried to retreat. And honestly, it was the best thing I ever did. Like in and it is that thing around when you look at any person as successful, they surround themselves with great people. So you just got to make sure the people around you make you feel good and they and you know, and you just for me, I just encourage those friendships and, you know, yeah, less available for people who are angry.

01:07:19:10 - 01:07:45:07
Kelly Jamieson
Yeah. So it's, you know, and I think that's the lesson as you get older and now, you know, mid-forties, it's about learning to say yes and say no and knowing when to say no. Yeah. And being okay with it. And you can say it in a really kind way, or you've got something else on or whatever. Like, I'm very much about kindness, but I am also making sure that I do have people around me that charge me up.

01:07:45:08 - 01:07:47:23
Kelly Jamieson
Yeah, not pull me down. And it's really important that.

01:07:48:12 - 01:08:01:13
Daniel Franco
I had a meeting some in the past week with someone and they're very high up within an organization. Just a lot of drama.

01:08:01:22 - 01:08:03:29
Kelly Jamieson
Oh, God. Around. Yeah, I can't handle that.

01:08:04:06 - 01:08:09:00
Daniel Franco
Yeah, No, but not, not so much them. There's always drama around them, if that makes sense.

01:08:09:06 - 01:08:12:09
Kelly Jamieson
So I'm always wary of that 100%.

01:08:12:09 - 01:08:22:13
Daniel Franco
So I think the conversation for me is not only you get to pick choose your friends, but you actually get to pick and choose whether you're involved in the drama or not. Right? Like a step.

01:08:22:13 - 01:08:23:18
Kelly Jamieson
Away, you don't.

01:08:23:18 - 01:08:30:01
Daniel Franco
Actually need to be in, in, in and amongst it you can you have, you know, between stimulus and response, there's a choice.

01:08:30:09 - 01:08:56:07
Kelly Jamieson
It's like that It totally is and actually just on surrounding yourself with good people as well is I think one of the best and most important decisions we all make in our life is who we choice for, our life partner, too. And like, I'm really grateful that I met my husband and like he's been a really great influence for me and helps me to say no to things as well, because I would just say yes to everyone all the time.

01:08:56:07 - 01:09:16:06
Kelly Jamieson
BE And but he is like definitely my biggest cheer cheer squad member and I'm he's and we yeah we really do support each other but we also call each other out when we need to as well. And I remember he said to me at one stage cause I was just saying yes, because when you're a female in business, one of the challenges that you have is, is less you.

01:09:16:12 - 01:09:35:12
Kelly Jamieson
Yeah. And so you get asked to do a lot of things. So whether it's a canine or a, you know, mentoring, um, I facilitate an entrepreneur group behind closed doors here in Adelaide, which I love doing, but he's really, he's really conscious with me about how many things I say yes to, and he put it into great perspective.

01:09:35:12 - 01:09:55:07
Kelly Jamieson
I've said this before and it's people are quite shocked by it. But he said to me, and it's so true. He said, Kelly, when you say yes to everyone else, you're saying no to your children. And it is spot on 100%. And then when you put it in that context, it helps me to say no. Yeah, because I know that when I'm saying no, I'm actually saying yes to your children.

01:09:55:07 - 01:09:58:11
Kelly Jamieson
Yeah. So that's something that.

01:09:59:03 - 01:10:02:03
Daniel Franco
So when because most people say yes, because it's the fear of missing out. Right.

01:10:02:03 - 01:10:03:05
Kelly Jamieson
If, if I say.

01:10:03:05 - 01:10:08:01
Daniel Franco
No now they're not going to ask me next time. I think what it actually does is quite the opposite.

01:10:08:03 - 01:10:08:12
Kelly Jamieson
Yeah.

01:10:08:13 - 01:10:13:24
Daniel Franco
It creates a scarcity around you and how do I get a hold of this person so I know get more of them?

01:10:13:24 - 01:10:35:03
Kelly Jamieson
Yeah. True. But there is a, there's a scarcity around like any anyone from a device, whether that's being female or your, you know, ethnic background like there's a, there's a scarcity too to you and what you have to choose. And when I facilitate my behind closed doors groups, I say, you know, we've got to say yes. Things that make the biggest impact.

01:10:35:04 - 01:10:45:29
Kelly Jamieson
Yeah. Because our role is to be role models like we're talking about before. So and I think just assessing how we can use our time most effectively is incredibly important.

01:10:47:03 - 01:11:11:24
Daniel Franco
So while we're on the subject of all the found the stuff and the sort of the female founder and being, I mean, you do a lot of mentoring in that space, can you speak to the challenges that come with being a female because you mentor a lot of females in that space? Is there is it is it different to being a male founder or is it.

01:11:12:07 - 01:11:14:03
Kelly Jamieson
Um, I don't know.

01:11:14:03 - 01:11:22:25
Daniel Franco
It's kind of what you you know, I'm just I'm trying to understand When you mentor, what are your elements? Why are you only mentoring females? Not not just people who are looking to grow?

01:11:22:25 - 01:11:41:08
Kelly Jamieson
Yeah. Had mentored some young guys in business because their mums have asked me to say, you know, if I think I can help someone, I'm like, Yeah, I'll them the time. If I don't think I can help someone, that it's not me saying I don't want to help you. I just if I don't think I can, actually is the right fit for me.

01:11:41:20 - 01:12:05:05
Kelly Jamieson
I'll usually try and refer someone else that can who's better positioned to do that. But, um. Yeah, I think the mentoring piece is incredibly important and actually I've had some great opportunities and I learn a lot from mentors. Yeah, so I match and people think you reinforce what people think. The mentee is the one that learns everything, but actually it's not the mentor actually lends stacks from that engagement.

01:12:05:15 - 01:12:24:14
Kelly Jamieson
And another, kudos to my husband. When I was mentoring a young woman in business a couple of years ago and she was looking at investors and they were male investors that were looking at a business and I was mentoring I through that and I just didn't really like the approach and, you know, couple of things. Anyway, I went home to my husband.

01:12:24:14 - 01:12:44:15
Kelly Jamieson
I said to Andrew, Look, I just love Alice. I think she's so bright. So her business is incredible. I wish I could invest in her business. He said, Well, why? Why don't we? And so that actually started my first oh, actually, I had invested previously in other businesses, but this was a quite a significant and so so I've been able to be part of her journey, which is great.

01:12:44:15 - 01:13:07:07
Kelly Jamieson
So, you know, and it's worked really well being a female investor. So there's some really interesting statistics in the market around scarcity of funds for women. And it's now it's not actually that there's a scarcity of funds, it's that it actually comes back to the exact same thing about. You saying men are asking you for an interview. Women and not women don't have the confidence to ask for the money like men.

01:13:07:07 - 01:13:34:17
Kelly Jamieson
It's a it's a really interesting thing. And so I have a group of other women in leadership. I'm actually catching up with them today. And we we've got ourselves a fearless females of credit, a Facebook group. There's over 300 of us now on this Facebook page we started a couple of months ago. And we're really wanting to use our collective power because we're all at an age and stage, stage in our career where we really want to give back and help that next generation through.

01:13:34:21 - 01:13:36:11
Daniel Franco
Who's who's created that group.

01:13:37:01 - 01:13:52:28
Kelly Jamieson
So well, it started with a group of us having lunch and we kind of really love this special part of what we were doing. And we went, We should have it because people were asking to come to lunch for this. Yeah. And we actually went, No, you can't to our lunch, but we can create some opportunities for everybody.

01:13:52:28 - 01:14:07:01
Kelly Jamieson
So because the magical thing about having a lunch group is we have a large group of ten of us and we all we actually do a proper round table. So we used to catch up meets, have fun together, and we went, you know, we should be using this for business because women, we need to actually support each other.

01:14:07:15 - 01:14:25:17
Kelly Jamieson
So we've got a simple thing where we have an asking to give everyone at lunchtime has an asking to give for the table. Yeah. And if I'm landscape so it must like that's so awesome. Yeah. And so it's just a really simple format. So we tell a lot of people about what we do and we like. You set up another group, you know, like just have lunch, just chat and, but just do an asking to give rather than just chat.

01:14:25:17 - 01:14:26:17
Kelly Jamieson
And it just makes it.

01:14:26:21 - 01:14:32:12
Daniel Franco
Easier for anyone like, you know, I said a lot of people connect There's there anyone that you get, oh I actually want them in this lunch like I one of them.

01:14:33:06 - 01:14:49:21
Kelly Jamieson
Yeah. Yeah. So that's why we've gotten Phyllis females now. So we had a networking catch up just before Christmas and. All these people came out. Oh my God, this is ridiculous. And people ask to sponsor and we were like, Oh, this is like, what is getting all these women together for a drink? And then we had sponsors and they were handing out all these gifts and all this stuff anyway.

01:14:50:03 - 01:15:11:03
Kelly Jamieson
So we actually have our International Women's Day. We're doing an amazing event. We've got News Ltd sponsoring it, Matt's sponsoring it, bespoke charity, Hamilton Yeah, and we've got a friend of mine, Mark Randolph. He's co-founded Netflix as our guest speaker and he's here in Adelaide for SAS that he's doing a fireside for for women on International Women's Day, which is awesome.

01:15:11:03 - 01:15:31:24
Kelly Jamieson
So it's really interesting. I think when you get good people together, I feel like I've digressed a lot from the original here, but I remember the original question was, Yeah, kind of drive it, but it's actually about surrounding self with good people. Back to that original point we were chatting about, but it's about, you know, I think we looked at each other, we said, well, what can we do to help others?

01:15:32:12 - 01:16:12:03
Kelly Jamieson
And that's what I'm really excited about. And actually the other thing I am digressed from is that women, women are not getting enough funding in businesses. So Deloitte do an annual study and 3% of funds went to female founders two years ago. Last year it was 1%, I think it's gone up to maybe 2%, but if you think about every dollar of capital that goes into a startup in Australia or a business that's growing in Australia and that kind of percentage goes to female founded businesses, it is less female founded businesses to start with, but it's a disproportionate of money and it's actually quite a problem to solve and that's a problem I'm really interested

01:16:12:03 - 01:16:32:03
Kelly Jamieson
in solving at the moment. And I think women have got to be part of the solution. I don't think we can wait for it just naturally to to be solved. And so with without group, that's something we're trying to work out and it's is harder than I thought. I thought, I can solve this. And but, you know, my original idea was that, you know, we've got this group of 300 women.

01:16:32:03 - 01:16:51:09
Kelly Jamieson
Imagine if we could all put in $1,000 a year h as a group to, businesses that are like female founded, businesses that are actually going to grow and employ people. So like it's these are like growth businesses, not a lot of female this this start up a lot of funds for a social enterprise. Yeah but it's not for commercial enterprise.

01:16:51:09 - 01:17:13:08
Kelly Jamieson
So I'm really interested in facilitating the growth of commercial enterprise, which I know sounds a little bit less kind, but it's actually what's going to employ our children is the thing that's going to create wealth and growth and excitement for Australia. So I really am quite passionate about it. But actually to, to just do that collective, get women to pull up, pull their funds.

01:17:13:08 - 01:17:28:27
Kelly Jamieson
And I and I actually think it's an opportunity for government to get involved. So we could be quite a and a force to give women that. And I don't want it to be an equity based investment. I want it to be a grant. I want it to be a tree hands up in nice early stages for female founded businesses to get them to the capital stage.

01:17:29:20 - 01:17:33:17
Daniel Franco
And what qualifies as a female founder like?

01:17:33:19 - 01:17:36:11
Kelly Jamieson
I think it's more generally more than 50% ownership.

01:17:36:11 - 01:17:40:16
Daniel Franco
So like Canva with Perkins, is that not a female?

01:17:40:24 - 01:17:42:19
Kelly Jamieson
Not at neither shareholding. So she wouldn't be.

01:17:42:29 - 01:17:43:24
Daniel Franco
No, I think she's.

01:17:43:24 - 01:17:46:17
Kelly Jamieson
About 30, so she would be She's the leader.

01:17:46:19 - 01:17:47:09
Daniel Franco
She's the leader.

01:17:47:09 - 01:17:48:25
Kelly Jamieson
Yeah, she's she's.

01:17:48:27 - 01:17:49:05
Daniel Franco
That.

01:17:49:15 - 01:17:52:29
Kelly Jamieson
I've got a funny story about male pickings, I'd say. Yeah. Oh, shit. Ladies.

01:17:53:03 - 01:17:59:03
Daniel Franco
Okay, so what am. But is that not a female? I mean, this is Australia's unicorn, right?

01:17:59:03 - 01:18:00:22
Kelly Jamieson
Yeah. Ah, they're amazing. Yeah.

01:18:00:22 - 01:18:05:15
Daniel Franco
Is that not a female? Is that classified as a female? And then there's two other males is Cameron and.

01:18:05:29 - 01:18:15:06
Kelly Jamieson
And her partner. Cameron's the other partner. Yeah. But they've had so many rounds of investment now they're just amazing.

01:18:15:09 - 01:18:20:15
Daniel Franco
Yeah. So we've had Nikki Skye back on the show, who's the founder of Blackbird Magic.

01:18:20:28 - 01:18:40:11
Kelly Jamieson
And he's like one of the biggest. And that made multiple rounds. I think I've actually participated in multiple rounds. I think I think it's an incredible Australian success story. Um, yeah, but I think, yeah, it's really hard because, you know, just collecting that money. We, when I started looking at the legals and the accounting side of things, we have to be audited yearly.

01:18:40:11 - 01:18:46:12
Kelly Jamieson
We have to do it. And this is like a site that we're trying to do. This is a side hustle, you know, So I'm still working. So, you know, a.

01:18:46:12 - 01:18:47:15
Daniel Franco
Lot of give cash these days.

01:18:47:23 - 01:18:56:00
Kelly Jamieson
Where you can, but it's like it's just not as easy. I'm actually looking at some really innovative models at the moment, like I'll I'll fill you in later on. I have to sit back and take stock.

01:18:56:00 - 01:18:56:15
Daniel Franco
Of what it isn't.

01:18:57:09 - 01:19:10:07
Kelly Jamieson
Yeah, I think that that's a model that I think could work, like I said, almost like a crowdfunding type page where we could do it anyway. This there is a way to solve this. Yeah, but it's that early stage. That is the gap.

01:19:11:21 - 01:19:17:25
Daniel Franco
That's amazing. I hope. I hope it works. I think because. Because how do we get that 2%. Um.

01:19:18:04 - 01:19:52:10
Kelly Jamieson
Yeah. Well I think that the thing is we need to get women from idea into actual commercial, you know, like advertise where they can actually apply for that funding. And there's a couple of things that are challenging and one is the confidence of women so actually asking in the first instance. Yeah. And also that you know if you read read the white papers and Boston Consulting Group and I think banning carved out one as well they say that women are the better bet because when a woman's pitching her business, she's going to tell you she's going to forex it and this is what it's going to do.

01:19:52:10 - 01:20:09:00
Kelly Jamieson
And male would come up and say, I'm at ten x it. And then they, you know, the woman actually delivers before the male delivers a seven. But it's taken so much money. The return on equity is so low that the female is actually getting a better return on the dollar. And so it's interesting, a lot of the funds are looking for female founders now.

01:20:09:09 - 01:20:15:08
Daniel Franco
So, you know, that idea I said, I've got an idea. That idea is one of my what is my wife's idea?

01:20:15:08 - 01:20:15:29
Kelly Jamieson
Yeah, right.

01:20:16:00 - 01:20:27:10
Daniel Franco
But my wife's like this. This is I think what's the best way to put it. She is comfortable with where we are at.

01:20:27:10 - 01:20:27:20
Kelly Jamieson
Yeah.

01:20:27:27 - 01:20:33:15
Daniel Franco
So she's like, I don't really need to bust my ass. I've got this idea. It's amazing. And. And we've got the influencers, we've got everybody.

01:20:33:15 - 01:20:33:20
Kelly Jamieson
Yeah.

01:20:33:29 - 01:20:38:23
Daniel Franco
If we wanted to pull the trigger, we could we just. Laura, just kind.

01:20:38:23 - 01:20:40:28
Kelly Jamieson
Of like, why don't you find a business partner to do it?

01:20:41:03 - 01:20:52:07
Daniel Franco
Well, because she goes, Well, then. Then those business like, you know, why would I go anywhere else when I've got Daniel there, who knows how to do it. So it's, but it's the motivation. Yeah.

01:20:52:18 - 01:20:53:01
Kelly Jamieson
Yeah.

01:20:53:02 - 01:20:56:11
Daniel Franco
Because I sit there, I'm like, Oh my God, I like whatever. You know.

01:20:56:12 - 01:20:57:22
Kelly Jamieson
You have to be hungry to do.

01:20:57:22 - 01:21:04:28
Daniel Franco
It. Yeah. And I think that's the point. So this idea, which I think is gold and is sitting on the shelf, Yeah.

01:21:04:28 - 01:21:08:20
Kelly Jamieson
And it's driving me fascinating. And I.

01:21:08:20 - 01:21:36:08
Daniel Franco
I'm not but it is relying on the influencer, it is relying on that, but it's more the fact that some what I think where my point is getting to is that I think that there is this the world we still live in is that it's kind of like what my wife's got kids she's got family stuff that she there's all this other stuff in her head that she feels like that she needs to do first.

01:21:36:10 - 01:21:36:21
Kelly Jamieson
Yeah.

01:21:37:15 - 01:21:43:04
Daniel Franco
And I'm trying to, like, flip the switch for her and say, No, get out there, Get out there. But I can't push too hard because then.

01:21:43:07 - 01:21:54:27
Kelly Jamieson
Yeah she's not hungry for it one way. Yeah, it's a tricky one, actually. You know, if you could find someone to partner with here, that would be excellent. Like, if you could find someone that would be the enabler. Yeah, that might be the way. Yeah.

01:21:54:27 - 01:22:03:22
Daniel Franco
I think it's more the fact that she's like, we can't afford her to leave her job to go and start this right now. I'd love to just go.

01:22:03:22 - 01:22:05:13
Kelly Jamieson
Yeah, cool. Yeah, but yeah.

01:22:06:00 - 01:22:10:23
Daniel Franco
You know, you live a certain lifestyle and you have to keep maintaining something, right?

01:22:10:23 - 01:22:14:06
Kelly Jamieson
Yeah. Yeah, that. Yeah. All those things going on. Yeah. Yeah.

01:22:14:19 - 01:22:21:09
Daniel Franco
Interesting. I just think that's an element of there's a big part of that in this community is that the female.

01:22:21:22 - 01:22:23:04
Kelly Jamieson
Will often take the back step.

01:22:23:12 - 01:22:24:13
Daniel Franco
To Brexit. Yeah.

01:22:24:15 - 01:22:25:11
Kelly Jamieson
But I think that's a.

01:22:25:13 - 01:22:28:27
Daniel Franco
I don't know, it's not condoning that. I'm saying that, I'm saying that needs to change.

01:22:28:27 - 01:22:51:11
Kelly Jamieson
Well you know, Yeah it does. And you know, like being on the premise Women's council, it's something that we talk about quite a lot. And when you look at success stories globally, you really have to look to Denmark and those sorts of countries. Yeah, and it's really two things. I spent a bit of time there with some friends from Denmark, and the difference is the culture expectation is when you have children in those countries that both parents take a step back.

01:22:51:11 - 01:23:17:09
Kelly Jamieson
So there's a bit of child support as well in place. But it's it's actually normal for both mum and dad after the child's arrived to go to three days a week and then they or four days a week, you know, like they said, both, both careers. And so then if you think about everybody across all industries, if it was normal for everyone to go to, say, four days a week when you have children, no one would get that drop back.

01:23:17:09 - 01:23:36:18
Kelly Jamieson
So women, because a woman takes most of that bed and typically in Australia it means that the meanwhile her counterparts are moving forward while she's out the. Yeah. And that's usually if you're having a few children it's not just one or two. Yeah. It's quite a period. Yeah. And so it really it actually requires quite a cultural shift.

01:23:36:18 - 01:23:52:20
Kelly Jamieson
And also I think it really requires meant feel really comfortable. I think that's probably the biggest challenge actually men wanting to be. So I think dads want to be really a big part of their children's like shaping their children. Yeah, I certainly know. I know my husband, he's an incredible father and he spends a lot of time with our children.

01:23:52:20 - 01:24:11:05
Kelly Jamieson
In actual fact, he probably does spend more time day to day with them. Yeah. Than I do, because we've actually been living at Port Elliot for the last 12. I've only just moved to Adelaide this year, so I've been commuting up and back, so my days have been very long when I've been going to Adelaide, but then I have two days a week at home where I do drop off and pick out.

01:24:11:05 - 01:24:21:19
Kelly Jamieson
So but certainly if I didn't have such a supportive husband, I couldn't do what I do. And that's not common. No, but you know, he should be celebrated for that.

01:24:22:11 - 01:24:37:27
Daniel Franco
I so this is actually a question of wanting to know the answer. I like I don't know if is there is there a benefit for the mother to stay home with a newborn child for the first 12 months? Is that biologically a benefit?

01:24:37:27 - 01:24:39:08
Kelly Jamieson
I don't I've got no idea.

01:24:39:10 - 01:24:51:09
Daniel Franco
That's of like, you know, I come from an Italian background, right. So you can imagine the world that I live in. And so it is very much it's like, no, the mum has to do that. Like that's the attitude.

01:24:51:09 - 01:24:51:29
Kelly Jamieson
It's a cultural.

01:24:52:04 - 01:24:52:24
Daniel Franco
It's a cultural.

01:24:52:24 - 01:24:53:09
Kelly Jamieson
Thing. Yeah.

01:24:53:16 - 01:24:56:12
Daniel Franco
So but is it biologically correct like that?

01:24:56:24 - 01:24:58:24
Kelly Jamieson
Well, look at Denmark. The kids are perfectly happy.

01:24:59:01 - 01:24:59:21
Daniel Franco
Yeah, that's right.

01:24:59:23 - 01:25:09:04
Kelly Jamieson
Thankfully. But also I think that whole parental piece where, you know, dads take time out, like actually our banker at NAB, he's taken the parental autonomy everywhere.

01:25:09:04 - 01:25:10:03
Daniel Franco
Yeah, one of my parents.

01:25:10:07 - 01:25:38:25
Kelly Jamieson
So I was like, That's awesome. I love that. I support that. And so I think when people are celebrated for doing that by the community, then it becomes more and more, no more. It's probably going to take us another generation to get there. But I really love that idea of both parents equally taking on the role, because at the moment, you know, there's a lot of, you know, women are just better at organizing households, like just full stop, like my husband's great at doing other things at the I'm not good at LAC.

01:25:38:25 - 01:25:53:26
Kelly Jamieson
So I think you both play to your strengths in a household. And so the things I do with my children are probably different to what he does, but we both have a really active role. So I don't know. I think we should all be challenging the status quo and how we do things.

01:25:53:26 - 01:25:55:06
Daniel Franco
I absolutely agree.

01:25:55:06 - 01:26:00:28
Kelly Jamieson
Um, yeah, but that is, you know, it then comes with parents. It's hard having kids.

01:26:01:05 - 01:26:03:22
Daniel Franco
Comes with the motivation as well of wanting to do.

01:26:03:22 - 01:26:23:21
Kelly Jamieson
It differently. Yeah, and look, we were really lucky because we had a nanny, our children, when we had the time to have second, we had a nanny mon-fri 9 to 5, and she was like my wife and I loved her and she's gorgeous. And she was with for many years. So that made a big difference to how we could run our house because I have a busy life and my husband runs our farm.

01:26:24:00 - 01:26:42:07
Kelly Jamieson
He works in our business. He he's doing an amazing indigenous project up in the Flinders at the moment like this, we have a lot of moving pieces to our lives and so, you know, if we didn't have family support and the ability to have extra support around us, you can't do that. So yeah, same. Yeah.

01:26:42:07 - 01:26:49:20
Daniel Franco
Looking forward for edible blooms and, and just even, just business in Australia.

01:26:49:21 - 01:26:50:00
Kelly Jamieson
Mm.

01:26:50:15 - 01:26:53:21
Daniel Franco
What concerns you and what excites you the most.

01:26:54:26 - 01:27:26:21
Kelly Jamieson
I think concerning is just the volatility of things in the world and how much things in other countries can impact what's happening in Australia. I was at a economic briefing last night and you know, actually it's really interesting. Their opinion is that the Ukraine was not going to weather like unless Russia do something really crazy. It's not actually going to have that much of an ongoing impact as as it did Sydney recently, which I was surprised about because I still think if only we could sort out Putin, I think things would be a lot better in the world.

01:27:26:21 - 01:27:27:00
Kelly Jamieson
Thanks.

01:27:27:00 - 01:27:27:14
Daniel Franco
One bullet.

01:27:27:16 - 01:27:48:27
Kelly Jamieson
Right? I didn't say that, but yeah, it's yeah, it's, yeah, I just feel that, that, that probably concerns me the most is that, you know, the world is saying interconnected now. There's less control over everything. So I think we're all at the mercy of things that we just can't let small macro stuff than it ever has been before.

01:27:48:27 - 01:28:10:09
Kelly Jamieson
And I guess from an exciting perspective in our business, what I'm really excited about for the year ahead is a project we've been working on for many years, but it's around sustainability. So you know, we've been working on our product range. So now if you get one of our signature bouquets, you literally take the wraps off and it all goes elevate in it, It goes in the domestic recycle bin.

01:28:10:09 - 01:28:35:27
Kelly Jamieson
So we have worked with partner with some great South Australian businesses like Take the Pledge and the demo group have helped us to achieve some really great innovation in that area. It's given us a lot of intellectual property. Yeah, we're really moved everything in our product range that it's that's great because there's a lot of plastic. I like in gifting there's a huge amount to Yeah, we actually really do stand out now from our competitors because we've got we've got so many runs on the board.

01:28:36:08 - 01:28:39:18
Kelly Jamieson
I think we've got so much to do too. So I so I really you got to get.

01:28:39:18 - 01:28:43:06
Daniel Franco
It from the recycle bin into the green bin, right. Yes. As the next step is.

01:28:43:06 - 01:29:02:19
Kelly Jamieson
Yeah. Yeah. Exactly. Yeah. Yeah. So but we look we've taken away like a lot of the plastics, a lot of the like all the foams that traditionally used in Floristry, which are really actually awful products. So like we don't use any of that stuff anymore. So like it's quite amazing and, but we've got more to do like this and we've got solar on our thing.

01:29:02:29 - 01:29:26:21
Kelly Jamieson
My sister now drives an electric car. I will sign as well. Like we're just really conscious making when we make decisions in our business. We're making things decisions around sustainability. One of our team members actually just decided to start doing a study in Tasmania on sustainable living. So awesome. Anything Ellen, bring it back. So yeah, it's awesome. So what I really like, I very much agree an approach in our office which is really good.

01:29:26:27 - 01:29:27:27
Kelly Jamieson
I love it. Hmm.

01:29:28:15 - 01:29:30:17
Daniel Franco
What does the future look like for edible blooms?

01:29:31:06 - 01:29:39:00
Kelly Jamieson
Oh, look, I think we've got a lot ahead of us. Certainly a lot of growth, which I'm pretty excited about. And what's the.

01:29:39:00 - 01:29:42:09
Daniel Franco
What's the. What's the goal? What do you want to be in five years from an edible?

01:29:42:09 - 01:29:55:27
Kelly Jamieson
Oh, gosh. You know, I used to have I'm a big I'm a like a massive planner and I stay really, really long plans. And coming out of the pandemic, I actually only planned 12 months in advance now because I just feel like everything like like I saying all those macros and things.

01:29:56:04 - 01:29:57:20
Daniel Franco
And the world is changing so quickly.

01:29:57:20 - 01:30:22:07
Kelly Jamieson
You know, So I don't have what I do have is airport of vision and mission, which is really around being more than a gift. So as is about being there to help people celebrate life's moment. So that's like the heart of what we do. Yeah. So every decision we make is around that. So where that takes us will be, you know, and I honestly think it will be impacted by lots of macro stuff that I have no awareness of, like takeover.

01:30:22:07 - 01:30:37:24
Kelly Jamieson
As an example, I had no idea that was incredibly, um, a big boost for our business, which I didn't expect. And so, you know, like, so I just think we'll just keep true to what we do and say with the Texas you're.

01:30:37:24 - 01:30:47:16
Daniel Franco
Very what's the word is control for lack of a better word control like I'm a shiny like person, see a shiny object and chase after it.

01:30:47:16 - 01:30:48:04
Kelly Jamieson
Yeah. And then.

01:30:48:04 - 01:30:49:02
Daniel Franco
Get you know, just.

01:30:49:02 - 01:30:52:25
Kelly Jamieson
Grab the good at the shiny object as well. Yeah. And how do you stop yourself?

01:30:52:25 - 01:30:52:28
Daniel Franco
What?

01:30:52:28 - 01:31:04:06
Kelly Jamieson
Sounds like my husband tells me I like too many of them. He gets, Oh, you got to another shiny object. But I kind of get it. So I'm actually so I actually have consciously focused because I think it is really easy to get distracted.

01:31:04:06 - 01:31:07:08
Daniel Franco
Otherwise, there's so many. So much cool.

01:31:07:08 - 01:31:09:11
Kelly Jamieson
Stuff. So much. Exactly. So do you.

01:31:09:11 - 01:31:22:23
Daniel Franco
Think you're doing too much? Like, you know, you talk about the mentorship behind closed doors, the of women's all the all the stuff that you are involved in. Do you think that that is hindering your growth at all?

01:31:22:23 - 01:31:26:19
Kelly Jamieson
Probably because I often yeah. I even.

01:31:26:20 - 01:31:29:19
Daniel Franco
Think like I get approached to go on boards and all the above and then.

01:31:29:25 - 01:31:30:05
Kelly Jamieson
Yeah.

01:31:30:11 - 01:31:34:06
Daniel Franco
I just think if I'm going to commit more time, I don't have enough time now.

01:31:34:06 - 01:31:42:04
Kelly Jamieson
Yeah, we're all, we're all time poor. But you know there's that also that pace that you know, give a job to a busy person and I would do it generally pretty efficiently.

01:31:42:05 - 01:31:42:19
Daniel Franco
That's the other.

01:31:42:19 - 01:32:00:02
Kelly Jamieson
Thing I'm a one of the reasons I can do a lot is my this is a funny joke with my husband and I say and he calls me Miss 90%. So I was I'm a big I'm not actually like that perfect, perfect guy. Like I say, like I'm like 90% Yeah that is awesome. Ticked all the boxes. Great.

01:32:00:03 - 01:32:17:12
Kelly Jamieson
Next thing. Yeah. So whereas he's a perfectionist, like he's 100 cent guy so that's why I Hathaway's looks so beautiful because he's like the 100% guy and I'm like, Yep, that's good. Okay, done. And so, and real quick. So anyway, I was doing a talk a few years ago and I said to him, Do you mind if I talk about your hair?

01:32:17:12 - 01:32:34:16
Kelly Jamieson
You call me Miss 90%, you don't want to like start your husband on the bus. And he was like, Yes, well, actually I think that's a bit generous. I think you should say it's 50, I think because at that time I think I was probably smashing three too much stuff. And, you know, so I look, I do probably take on a lot, but I love being busy.

01:32:34:16 - 01:32:49:00
Kelly Jamieson
It's like it's who I am. My nature is to be busy. And so and I probably don't do everything as perfectly as I'd like to, but I get a lot done and. I feel like I'm able to give a lot more. So yeah, I probably is.

01:32:49:00 - 01:32:51:14
Daniel Franco
Is your role more delegating now, though, or.

01:32:51:14 - 01:33:09:29
Kelly Jamieson
Is it yes or no? Um, I still am really hands on. Like, you know, you'll get me on the phones in our busy periods at edible planes like they get me, you know, Valentine's Day, you know, I was 8 to 9:00 that night and barking at 430 the next morning, clearing out our customer service to make sure we got back to customers really quickly because, like, that's just my thing.

01:33:09:29 - 01:33:16:24
Kelly Jamieson
Like, you've got to make sure because Valentine's Day, the number of parcels we have going out, there's always someone that kicks over and the dog.

01:33:17:02 - 01:33:17:23
Daniel Franco
What does it look like?

01:33:18:01 - 01:33:35:18
Kelly Jamieson
Parcels, thousands. Yeah, yeah, it's massive. So And we had a record this year which was that biggest ever Valentine's Day, which was epic and surely one. Yes. Are you why New Zealand actually was a bit of a doozy though, because I had Cyclone Gabrielle, so that was a bit of a like it's tough because our New Zealand office were all prepped for.

01:33:35:20 - 01:34:02:18
Kelly Jamieson
And then this is the thing I said about macros, like you can't control stuff that comes along and. If that had happened to Abi's brain, pretty devastating because you work for, you know, quite some time periods to get everything organized. And then if you don't get the sales you know I that's that's tough so anyhow so our yeah so yeah I'm pretty hands on when I need to be.

01:34:03:18 - 01:34:20:09
Daniel Franco
You're you seem like I think what I'm hearing from you more than anything is that you're actually very content and happy with the current status of the way your life is running and the way business is going, which is really exciting.

01:34:20:09 - 01:34:22:24
Kelly Jamieson
And I'm really grateful. Yeah. Yeah.

01:34:22:24 - 01:34:23:19
Daniel Franco
Which is what I'm.

01:34:23:26 - 01:34:24:08
Kelly Jamieson
Yeah.

01:34:24:09 - 01:34:30:17
Daniel Franco
The feeling that I'm getting sitting here in front of you. It entrepreneurship is a tough game, right?

01:34:30:17 - 01:34:30:27
Kelly Jamieson
Yeah.

01:34:32:03 - 01:34:46:19
Daniel Franco
And we lose sight sometimes of that grateful the gratitude approach and we lose it can affect even just the leadership in general. Right? Leadership of business, even work in general.

01:34:47:17 - 01:34:47:25
Kelly Jamieson
Yeah.

01:34:47:29 - 01:35:05:26
Daniel Franco
If you actually look sit back and look back at it. If happiness was a concoction right and you were putting a whole bunch of different behaviors and ingredients into this one concoction, what would you say would be the critical three for you?

01:35:05:26 - 01:35:29:03
Kelly Jamieson
Well, I think you can't be happy unless be grateful. So I practice gratefulness, like quite unconsciously, but like with my kids, I it as well. So every night when we go to bed, we talk about what they're grateful for from the day and that sort of how they I'm one for bed that night and I try if I'm having trouble sleeping and actually being grateful and expressing in your mind what you're grateful for from the day actually helps you sleep better.

01:35:29:12 - 01:35:31:11
Kelly Jamieson
A friend of mine told me that and I've.

01:35:31:27 - 01:35:32:25
Daniel Franco
You write it down. Don't you just.

01:35:32:25 - 01:36:09:29
Kelly Jamieson
Think it's in my head? Yeah. Yet nothing. I'm not a celebrity Rahul journo I'm not really into journaling but like I very, very much use that mindfulness. I also think and if you have to be a powerful person to be happy, like if you're naturally someone who has a cup half empty, it's pretty hard to be happy because you just always looking at what you haven't got, you know, like, whereas if you've got your cup half full and you just sort of think how lucky my, you know, I can sort of like scratch that gratefulness space, but you just naturally have to have that and I guess approach to life I guess.

01:36:09:29 - 01:36:13:00
Kelly Jamieson
And I don't know whether you can talk about half.

01:36:13:00 - 01:36:30:24
Daniel Franco
Cup, half full and you are you saying so I'm one of those people. Like I say, I set a goal or I want to achieve something and I'm an optimist. So I always say that I can hit that. Yes, right. And then I do. And then I'm like, all right, what's next? And then what's next? And what's next is that is that is that cup half full?

01:36:30:24 - 01:36:31:14
Daniel Franco
What is that?

01:36:31:14 - 01:36:43:10
Kelly Jamieson
Yeah, I think it's a bit like the cup. Half full to me is a bit of an attitude. Yeah. Like it's a you know, I am happy, you know, you just allow yourself to be happy because all people don't allow themselves to be happy. I think they kind of go numb to.

01:36:43:10 - 01:36:43:27
Daniel Franco
Struggle too much.

01:36:43:27 - 01:37:07:04
Kelly Jamieson
On them. Yeah, I'm too important. Yeah. That's the way. So yeah, no, I definitely think that yeah, that optimism that you talked about is also a really important part of happiness. It's like as if you think you can do it, you do it. Whereas if you doubt yourself, it's much harder to kick the goal. Yeah. So yeah, yeah, I think there probably.

01:37:07:04 - 01:37:21:27
Kelly Jamieson
And the other thing we've talked about a lot in this conversation has been about surrounding yourself with great people you like if you're happy generally it's because you go, I mean, I've got an amazing husband and kids and friends and family around me, you know, like I couldn't ask for more, really. And like you said, if he lost, oh, tomorrow.

01:37:22:16 - 01:37:27:13
Kelly Jamieson
Home is where your family is, isn't it? So, you know, that's what's ultimately the most important thing.

01:37:27:27 - 01:37:43:00
Daniel Franco
Yeah, I think it's it's critical. I categorically believe that the people that I surround myself with is the reason my life is in the trajectory that it is. And but I made a conscious effort to remove people from my life.

01:37:43:00 - 01:37:49:01
Kelly Jamieson
Yeah, I think that's a brave decision. And I think it would have made all the difference. It has. Yeah, without doubt. Yeah.

01:37:49:11 - 01:37:57:08
Daniel Franco
And that comes back to what I said earlier, which is it's the family that projects their fear. They do it from a position of love.

01:37:57:08 - 01:37:58:18
Kelly Jamieson
They do? Yeah, but.

01:37:58:23 - 01:38:01:22
Daniel Franco
It's that projection of fear that can hold you.

01:38:01:22 - 01:38:03:06
Kelly Jamieson
Back. Yeah, absolutely.

01:38:04:22 - 01:38:08:14
Daniel Franco
Rightio. Yeah. We're going to round up with some quickfire questions.

01:38:08:15 - 01:38:10:04
Kelly Jamieson
All right. So put me on the spot.

01:38:10:11 - 01:38:11:16
Daniel Franco
What are you reading right now?

01:38:12:04 - 01:38:18:02
Kelly Jamieson
So, a book that I, my father in law put me on to, which I love is called Red Notice by Bill Browder.

01:38:18:07 - 01:38:20:17
Daniel Franco
I reckon that's been recommended before.

01:38:20:17 - 01:38:34:24
Kelly Jamieson
It's excellent. And it really explains a lot about the Russian oligarchs, actually. You're interested in getting into that. I'm a massive reader and I love this is there's two books in this series. I've read them both. And Bill, Brad is pretty amazing human, actually. So definitely worth a read.

01:38:34:24 - 01:38:45:09
Daniel Franco
Yeah, that has been recommended before. What is a self-development book or could be a podcast or anything that you feel that stands from the crowd?

01:38:46:01 - 01:39:05:27
Kelly Jamieson
And actually I was given this book for Christmas from one of my, um, my advisors. It's the five questions you should ask your business, and it's written by Peter Drucker. And best of all, it's a really small book, so it's super quick and easy. And actually that's how I read that. And I went, Okay, that's how we run our strategic planning in January on writing the book.

01:39:05:27 - 01:39:14:03
Kelly Jamieson
So yeah, it was really good. Peter Jeffers Yeah, it's pretty iconic. Yeah, this is a nice, yeah, short, short page. It was good.

01:39:14:14 - 01:39:16:09
Daniel Franco
Managing oneself is also another.

01:39:16:25 - 01:39:17:28
Kelly Jamieson
Okay great. I would.

01:39:17:28 - 01:39:19:06
Daniel Franco
Recommend of his, which is.

01:39:19:06 - 01:39:20:10
Kelly Jamieson
Small. Yeah.

01:39:20:10 - 01:39:22:03
Daniel Franco
It's a Harvard Business Review article.

01:39:22:06 - 01:39:22:11
Kelly Jamieson
Yeah.

01:39:22:27 - 01:39:24:01
Daniel Franco
But managing oneself.

01:39:24:19 - 01:39:27:04
Kelly Jamieson
I think I'll write that down. Thank you. Yeah.

01:39:28:19 - 01:39:31:01
Daniel Franco
What's one lesson that's taking you the longest to learn?

01:39:31:21 - 01:39:41:02
Kelly Jamieson
That was letting say no. Took me ages as you learn it. Look, I have my good days and my bad days. I'm not perfect, so I try.

01:39:42:02 - 01:39:50:11
Daniel Franco
And present, um, if you can have coffee with one historical or current figure, who would it be?

01:39:51:15 - 01:40:13:06
Kelly Jamieson
And, um, so many people. I always think about who I'd love to have around my dinner table. I love entertaining. You know, I'd really love to have a conversation with the Queen. I think she so much in her lifetime, so many different prime ministers changes in the world, her own family. And she was such a steady, like calm silence on the world.

01:40:13:06 - 01:40:24:08
Kelly Jamieson
I think we will all realize in time how much her quiet leadership and steady leadership was quite important to the. So yeah I'd love that would be amazing. Imagine that.

01:40:24:28 - 01:40:42:26
Daniel Franco
Yeah it is. It is on my mind. Just when I when I first started at a government company many years ago, um, the I remember my first week there, I attended someone's 50th year like breakfast. He was.

01:40:42:26 - 01:40:49:15
Kelly Jamieson
There. Whoa, whoa. That is incredible. And imagine all the intrinsic knowledge that was stored in that brain one.

01:40:49:15 - 01:40:54:05
Daniel Franco
Hundred percent and the personalities that that go with it.

01:40:54:06 - 01:40:54:26
Kelly Jamieson
And so, yeah.

01:40:55:09 - 01:41:17:07
Daniel Franco
He got up and out of. Yeah. And I think he's still there now, right. Like this was ten years ago so I think yeah, I remember him getting up in front of everyone and he said he goes, When I first started 50 years ago, there was a lot of assholes and now 50 years later, there's still a lot of us.

01:41:17:07 - 01:41:18:00
Daniel Franco
The world doesn't.

01:41:18:00 - 01:41:19:13
Kelly Jamieson
Change. I love that.

01:41:19:14 - 01:41:23:08
Daniel Franco
Yeah, it's so brilliant. And I'm just thinking of the Queen like she's been through so much.

01:41:23:10 - 01:41:25:25
Kelly Jamieson
She'd might say a little bit differently. She would say, Say something.

01:41:25:25 - 01:41:32:18
Daniel Franco
She was eloquently, but I would dare say that she will be. A lot of people have the same, right? That's the same. That's kind of what I took away from them.

01:41:32:18 - 01:41:34:15
Kelly Jamieson
Yeah, that's cool. Yeah. So listen.

01:41:35:11 - 01:41:37:29
Daniel Franco
What's some of the best advice that you've ever received?

01:41:38:14 - 01:42:01:20
Kelly Jamieson
And I think it would be the advice when we were sort of really questioning what should say to the UK office, it was, Will you win or you learn. So as long as you take away your learnings to win the next time you've won. Yeah, you know, like you should never feel like there's anything you've done is a failure as long as you've learned from it.

01:42:01:20 - 01:42:16:20
Kelly Jamieson
So I think having that gives I should give a lot of people pace if they might, especially business owners. If you're making a decision and you feel like you've failed at something, it's like, Well, what did you really learn? Because actually you can take that learning and to be you can absolutely smash it out of the park next time with that land, there.

01:42:16:20 - 01:42:18:00
Daniel Franco
Is always silver lining.

01:42:18:00 - 01:42:19:06
Kelly Jamieson
Or Yeah, totally.

01:42:20:27 - 01:42:23:21
Daniel Franco
What habit holds you back most?

01:42:24:06 - 01:42:27:26
Kelly Jamieson
Yeah, I'm going to say it's asking for things because.

01:42:28:15 - 01:42:29:21
Daniel Franco
As in the lack of habit.

01:42:30:00 - 01:42:50:22
Kelly Jamieson
Yeah. So I don't ask for help or I don't want to bother someone and ask for a favor, you know, and, and if I do, people say yes and you're like, Wow, that was really easy. But I don't do it often enough. Yeah. Um, and I'm also really careful about not using up favors for something like, you know, sometimes.

01:42:51:00 - 01:42:53:16
Kelly Jamieson
Yeah, you just got to make sure you use these things.

01:42:53:16 - 01:42:54:09
Daniel Franco
It needs to be big.

01:42:54:09 - 01:43:11:17
Kelly Jamieson
Yeah. You need use things wisely and but yeah, that whole piece of asking and I think yeah, you're, you just made that really clear with people, men coming to ask you things, but women don't, you know like so I think that's something that I think all women should do better. Yeah. Yeah.

01:43:12:03 - 01:43:16:14
Daniel Franco
If, if a female comes and ask me, she generally does it through a PR company or.

01:43:16:14 - 01:43:17:12
Kelly Jamieson
Something like Yeah.

01:43:17:21 - 01:43:18:27
Daniel Franco
It's always, it's never dirty.

01:43:18:27 - 01:43:21:24
Kelly Jamieson
Yeah. Which is really interesting. Yeah it is. It is. Yeah.

01:43:22:06 - 01:43:27:18
Daniel Franco
Uh, what's your biggest pet peeve or pisses you off the most?

01:43:29:01 - 01:43:38:27
Kelly Jamieson
You know what is in my business, if any? I'll say, why are we doing it this way? Someone if someone says, well, we've always done, Oh, I can't do that. I just heard.

01:43:39:10 - 01:43:40:23
Daniel Franco
Fingernails on a blackboard then.

01:43:40:23 - 01:43:50:23
Kelly Jamieson
Yeah, exactly. So that's probably the thing. Yeah. And to be honest, everyone knows not to say that. No. And we also question things. But if anyone ever says that in anywhere, I sort of. Yeah, well.

01:43:51:22 - 01:44:02:12
Daniel Franco
If anyone ever says that, I would question their employment. Yeah. It's just one thing. If you could pay someone to do one of your chores, what would it be?

01:44:02:21 - 01:44:11:28
Kelly Jamieson
Oh, I'd love so much doing my hair every day. Oh, yeah, right. I hate all that stuff anyway. And someone to work out what I've got to wear every day. That'd be really all right.

01:44:12:00 - 01:44:12:26
Daniel Franco
That's the biggest one.

01:44:12:26 - 01:44:29:24
Kelly Jamieson
Yeah. Having someone take away those decisions. Yeah, actually, one one advice did get is the night before I actually ge time put my clothes out the night before, I just get out the door faster and then I have a lot of little hacks in my life that make my day more efficient. And one of them is always being kind to your tomorrow self.

01:44:29:24 - 01:44:47:08
Kelly Jamieson
So, you know, what can I do for myself tomorrow that I can do now? I love that. And one of those is actually, yeah, because I just hate making my decisions and how you can stand women and match Western men at these things. We can stand it for my wardrobes and going, Oh, I want to wear today, but you want it so hot like is at the moment it's not me.

01:44:47:23 - 01:44:57:12
Daniel Franco
So yeah, we're going to an easy chinos and a shirt over a certain issue. Yeah. What's one word that you absolutely hate?

01:44:58:03 - 01:45:05:29
Kelly Jamieson
Well, I hate getting the word no. Yeah, it's true. Which is why you got to be creative with the way you say it to someone else. Yeah.

01:45:06:19 - 01:45:07:24
Daniel Franco
Open ended questions.

01:45:07:24 - 01:45:15:05
Kelly Jamieson
Yeah, yeah, yeah. The other way to hide is when someone says I'm just really busy. Yeah. Have you been busy? Oh, like, hate that.

01:45:15:05 - 01:45:16:14
Daniel Franco
Yeah, That's a pet peeve for me.

01:45:16:18 - 01:45:22:25
Kelly Jamieson
Yeah, I got a lot of pet peeves. Yeah, but that's one of them. Yeah. Yeah. If people go, Oh, you know, I've been doing all these things. It's been really interesting because.

01:45:22:27 - 01:45:27:04
Daniel Franco
Because busy to me is actually a word that it's not productive.

01:45:27:11 - 01:45:42:02
Kelly Jamieson
Yeah. And ultimately you choose correct. So if you choose to be busy, that's your choice because you're saying yes to everything and you're overloading yourself. Busy can be a good thing. Like you can, you know, you know, if you have something.

01:45:42:02 - 01:45:44:03
Daniel Franco
As a business going, it's like it's busy.

01:45:44:03 - 01:45:44:24
Kelly Jamieson
Yeah, Yeah.

01:45:44:29 - 01:45:46:18
Daniel Franco
How are you going? I'm busy.

01:45:46:18 - 01:45:47:25
Kelly Jamieson
Yeah? Yeah.

01:45:47:27 - 01:45:48:18
Daniel Franco
Are you productive?

01:45:48:19 - 01:45:49:01
Kelly Jamieson
Yeah.

01:45:49:09 - 01:45:50:29
Daniel Franco
You know, I always respond with that.

01:45:50:29 - 01:45:52:03
Kelly Jamieson
Yeah, that's good. Yeah.

01:45:53:04 - 01:45:55:00
Daniel Franco
If productive busy, then that's a good thing.

01:45:55:01 - 01:45:55:24
Kelly Jamieson
Exactly.

01:45:57:14 - 01:46:06:17
Daniel Franco
It's a bit of a strange question, and I'm. I'm throwing it in there. These are new questions by way. What's the first thing you would do if you became invisible?

01:46:07:28 - 01:46:18:10
Kelly Jamieson
Sleep. Yeah. See, no one would notice it. Yeah, I know. I could just, like, literally just, like, lie back right here and have a really nice place, and I totally get away with it.

01:46:18:22 - 01:46:28:26
Daniel Franco
That's brilliant. I did not think I'd get that answer, but that is really what's the most useless how it is. Yeah, actually, my wife says that to me this morning. I should never sleep for a week with no one else around me.

01:46:28:28 - 01:46:39:00
Kelly Jamieson
Know I, you know, in the middle of the day, if you get like a little 1015 minute, close your eyes. Like that is an incredible energy boost for the day. Yeah, it's amazing.

01:46:39:00 - 01:46:40:09
Daniel Franco
Invisibility would help that.

01:46:40:20 - 01:46:40:29
Kelly Jamieson
Yeah.

01:46:41:13 - 01:46:41:27
Daniel Franco
And then, you.

01:46:42:06 - 01:46:47:12
Kelly Jamieson
Know, and I am visible again. Okay. Hi. Everyone is killing their own shots.

01:46:49:00 - 01:46:51:01
Daniel Franco
What's the most useless talent that you have?

01:46:51:20 - 01:47:18:29
Kelly Jamieson
Oh, God. Useless talent. Sometimes I'd say it's because I think I'm a really good cook and I end up cooking all the time, and I have no melting moment. Yeah, Yeah, that's right. Um, I don't know. I probably, you know, it's so funny. I would, I would say, Yeah, I've got no idea. I don't even know what my talent size and that terrible can't.

01:47:19:10 - 01:47:19:23
Daniel Franco
Can answer the.

01:47:19:25 - 01:47:20:14
Kelly Jamieson
Title blank.

01:47:21:15 - 01:47:27:00
Daniel Franco
Now you may or may not have come prepared with a a mum dad joke.

01:47:27:01 - 01:47:28:05
Kelly Jamieson
Yeah right. Yeah.

01:47:28:06 - 01:47:29:06
Daniel Franco
What's your best feature.

01:47:29:26 - 01:47:33:00
Kelly Jamieson
I'll try this one. What did the ocean say to the beach?

01:47:33:09 - 01:47:35:25
Daniel Franco
What was it? The ocean side of the beach?

01:47:37:05 - 01:47:39:05
Kelly Jamieson
Nothing It just. Wow. I knew that was coming.

01:47:40:06 - 01:47:42:09
Daniel Franco
You know, something that way.

01:47:42:09 - 01:47:56:28
Kelly Jamieson
The way did it really? For Father's Day last year, we had a competition of best, and it was brilliant. All the best. So everyone and everyone just loved, like on socials. It was excellent. So everyone's just jumping in with their best. It was really cool. It was really fun.

01:47:56:28 - 01:48:16:00
Daniel Franco
Beautiful. Thank you so much for your time. Thank you. And stand by for everyone who's ever used edible blooms. Thank you for all the amazing work that you are doing. And you know, the the moments that that you are creating in other people's lives. It's, you know, you should be really proud of yourself and the.

01:48:16:00 - 01:48:17:19
Kelly Jamieson
Team things and.

01:48:17:21 - 01:48:20:10
Daniel Franco
Where can we find you and what's next for for.

01:48:20:12 - 01:48:29:15
Kelly Jamieson
Kelly So best way to recharge LinkedIn. I'm pretty active on LinkedIn and you always find me edible bloom somewhere so you can always reach out there. Brilliant. Yeah.

01:48:29:20 - 01:48:30:09
Daniel Franco
Excellent.

01:48:30:17 - 01:48:32:28
Kelly Jamieson
Wonderful. Thanks for having me. No worries. All right.

01:48:33:01 - 01:48:33:21
Daniel Franco
Thanks, everyone.