Eloise Hall: 0:00

I think the stubborn part of me just wants to sit and grind through and just advocate for the fact that social enterprises should be supportive. You've got this huge cause and push and drive and yeah, energy force that's keeping you working hard. But working hard with a lot of love and a lot of passion. I think there are so many different types of entrepreneurs and a lot, I don't really find that fits my identity. But then, when I am pulling out ridiculous ideas and getting a little creative with, you know, how we can use the business market for good and how that looks. I just think, Okay, this is a bit innovative. I don't typically fit into the commercial side of business. So maybe I do belong here. I started innovating when I was really young. And I probably had a home and a schooling that celebrated those innovations, I was never pressured to conform to the set of rules ahead, because I had enough. These expectations, I think are going to be hard for the Boomers to adjust to to actually respect that those requests are at the forefront. People want workplace equality, they want flexibility they want X, Y and Zed want want want. Because we can't just expect that everyone's got a passion about climate change. That's just not true. We need to know why they're there. If they're there to grow, and they're there for promotions and they want to succeed as far and as fast as they can figure that out. Know that respect that and do that for every single employee.

Daniel Franco: 1:35

Hey there synergisers and welcome back to another episode of The creating synergy podcast. My name is Daniel Franco and today on the show we had the amazing Eloise Hall Co Founder and Managing Director of Social Enterprise business Taboo period products. So when Eloise was just 17 years old, she was sitting at a leadership conference with a bestie, Isabelle Marshall and a light bulb moment hit. Could they start a social enterprise that would make period Poverty History. And so with the support of their families in school, they found that taboo, a groundbreaking menstrual health social enterprise. Now you'll find taboo pads and tampons in major retail outlets like on the run and national pharmacies. And their online pay it forward program is also making huge inroads helping provide tampons and pads to those experiencing period poverty. In this conversation, we also talked about business as a force for good, how to bridge the inequality gap, how we can make lasting change and reduce the stigma of menstruation, how employers can attract and retain millennials and the generations that follow and so so much more business and social impact going hand in hand for Eloise and I left the conversation feeling really fired up. Whether you need a dose of inspiration, or you want a behind the scenes look at what it takes to get a social enterprise up and running this conversation is for you. So before we get into the show, this podcast was brought to you by Synergy IQ. Synergy IQ is a leading management consulting firm in Australia, where the ones that you call when organizational change or challenge seems so complex that you don't know where to start. But more importantly, were the ones you call when you want to make a change that will last. If you're struggling with a change or your people or resistance to change, then visit synergy iq.com.au If you want to stay in touch with Ella ways, you can connect with her on LinkedIn, where you'll find me there as well at Daniel Franco. And I'd love for you to message me and give me some ideas about who I should interview next. If you liked this episode, then you'll love the rest of our episodes with high profile leaders, thinkers, entrepreneurs and athletes find us on Spotify, and Apple and wherever you listen to your podcasts. Remember, we would love for you to like and subscribe that'll help us out in more ways than one. So now without further ado, here is my conversation with Eloise Hall. And just to note before you listen, we talk about some confronting and challenging issues that may be uncomfortable for people to hear. And the reason why they might be uncomfortable is because they are important to hear. We need to hear this message. So listen on and enjoy. So welcome back to the creating synergy podcast. My name is Daniel Franco and today I have the amazing and wonderful Eloise Hall on the show. Thanks for coming on Eloise.

Eloise Hall: 4:35

thanks so much for having me.

Daniel Franco: 4:38

Managing Director of the amazing social enterprise business to put as a taboo period products in daily 40 under 40 in 2020 advertise a Woman of the Year Recipient TEDx speaker is still studying and doing a whole bunch of stuff. Amazing career today. Congratulations and kudos.

Eloise Hall: 4:57

Thanks. Yeah, it's been a fun time.

Daniel Franco: 5:00

All right, can you I'm going to start off the podcast with a little bit of a strange question. And you've probably never been asked this in a podcast before. But what comes to mind when you hear sausage dogs and heat back heat pack socks,

Eloise Hall: 5:15

sausage dogs in heat packs? Those were two inventions that I made as a kid. The heat pack socks, myself and two other girls at school, we entered the elephant Science Awards in the innovation category. And yeah, these socks

Daniel Franco: 5:30

believable. I told my wife about this. And she said, Where can I buy them? So i mean there's a product? Get out were hand knitted. And then we stitched our own kind of heat there and sell. Yeah. pack. So just wheat bags essentially into the socks. Yeah. And you put the socks in the microwave and then you put the socks on and your feet warm

Eloise Hall: 5:52

And and the sausage dog had mentioned. I think when I was little I just heard that sausage dogs have really sore backs because their backs for so long. And I invented this little I mean, I'm sure it exists. And it probably existed before I thought of it. But that all I guess support system that sits under the ribcage and it's got two little wheels and it just kind of holds the backup as they walk along.

Daniel Franco: 6:17

How old were you when you? Oh,

Eloise Hall: 6:19

maybe 10 or 12?

Daniel Franco: 6:21

And did you have a sausage dog? Or did you just hear about it?

Eloise Hall: 6:25

Yeah, just heard about it. So

Daniel Franco: 6:26

did everyone think you're going to become a vet or something at that point? Or

Eloise Hall: 6:29

maybe I was obsessed with my dog? Who was a Keeshond, fluffy guy? Yeah,

Daniel Franco: 6:36

I yeah, I always look at those dogs and cousins got one of those dogs. And I always think to myself, something's going on with that. all right, so. So tell us who who is Eloise? Like, what's your story? I mean, you know, just gave a little bit of a brief background and some of the highlights but tell us your story about you know, from school into starting this business and, you know, traveling the world to find what is now your passion?

Eloise Hall: 7:04

Yeah. Where do we start? I guess? Yeah, my family is working class. Very well supported have always had a really great education. Mum's a teacher. So she's always been very hot on having a good education dad is a car dealer. So that's probably where a bit of my entrepreneurial business spirit comes from. Yeah, I've always been a pretty secure kid. Like I had everything I needed, which is what I think kind of allowed me to think more philanthropicly and think about other people. Because I had, yeah, my parents and my two older sisters looking after me pretty well. Yeah, I was a pretty good student. I wasn't perhaps the most academic student, but I did love school. And I loved just being surrounded by people every day. Big on the arts. I think in year 11, I did drama, and music, which was awkward for my timetable. I remember that. That's a bit awkward when you have to move

Daniel Franco: 8:08

was definitely a creative thing. Given the creations that you've made, as well, and then the arts is definitely a creation thing and entrepreneurial spirit there.

Eloise Hall: 8:17

totally yeah, I've always had a bit of a wild spirit coming up with different ideas and was, Yes, super passionate about drama and music did every musical theater.

Daniel Franco: 8:28

I guess were you the main act like

Eloise Hall: 8:30

the, the the musical that I'm most proud of and had so much fun with was Addams Family. I played Mortecia, the mom, that was great fun.

Daniel Franco: 8:41

Long black here. Serious character.

Eloise Hall: 8:45

Oh, yeah. That's so fun. Yeah. Yeah, so just have been pretty enthusiastic. In you're 11, you're 12, Izzy, who's the other co founder of Taboo we're school captain and vice school captain. And we're running all these charity fundraisers and just getting into it. We just loved leading fun events. You know, fundraisers. We went to a leadership conference in just before our year 12 started and we met Daniel Flynn who founded Thank you water.

Daniel Franco: 9:19

Yeah, I'm obsessed with his book. Yeah. And the way it's written like the Yeah, it's it's the only landscape book written. It's written in landscape form. Yeah, it's amazing genius.

Eloise Hall: 9:30

And that is such a great, I guess, metaphor to the way that he's done. business is just, you know, still publishing a book, still running a business but doing it in a way that is different and makes you think. And he really inspired us to understand more about social enterprise, because he was the first really social entrepreneur that we met. And the first person that had had said, this is a giant problem that we have, and we have a responsibility to fix it and in in thank yous case was wanting to improve quality of water so people weren't dying from waterborne diseases

Daniel Franco: 10:05

what leadership What drew you to go to a leadership conferences? You know, in you're 12 Yeah, I know. For me it was worried about sport and going out sort of thing.

Eloise Hall: 10:17

We have those worries too though. it was through school because we were leaders

Daniel Franco: 10:24

Wa it in South Australia or did you because thank yous interstate three community?

Eloise Hall: 10:28

No, it was a conference at Bond University in Queensland. And it was school leaders from I think maybe all Yeah, all single sec. Oh, girl schools. Yeah, fair leaders were invited and yeah, which school were you? Wolfers Okay. On the right. Yeah. So I think they shouted a flat Yeah, Michela tickets and we shot we had to pay for the flat. Yeah, it was, it was really inspiring.

Daniel Franco: 10:57

Yeah, Daniels story is amazing. I recommend the book a lot to a lot of people. If, especially with the work that we do, purposes, you know, the big part of that, and, you know, we we help businesses through change. So finding the purpose of that change is really fundamental work that you do. It is all built around changing purpose.

Eloise Hall: 11:19

Yeah. And Daniel Flynn was the first person to explain to us that you can have, you can create a business out of the pursuit of wanting to create change. And he was, yeah, obviously, thank you. So bottled water at that stage, it was just bottled water. And then all of the profits that the company generates goes into eradicating, you know, waterborne diseases, and providing people with safe and clean water. And, as is, you know, rattling the tin can at school, asking people for their extra cash and coins for whichever charity we were raising money for at the time. It just made sense. I just thought, Well, why can't we just sell something to these people that they want to buy, and that they will buy anyway? And that we embed the change that we want to drive into that structure into a business structure, rather than just asking people for extra cash? And yeah, that just brought us into this giant rabbit hole of okay, cool. How does social enterprise work? But also, wow, what issues can we solve? And wow, oh, my goodness, so many girls don't go to school because they can't access period products. And this is, yeah, it broke our hearts. And then we just kept on researching and understanding what period poverty looks like. And we already had a solution to the issue that we had, I guess, been brokenhearted about. So that's the, the why and I guess the how we became passionate about the business that we run now,

Daniel Franco: 12:47

looking back to to like, in your in year 12. And you thinking about your career? Did you ever think you'd find yourself running your own business with such an impact and such a purpose?

Eloise Hall: 13:00

It's such a good question, because I can't pinpoint where my head was in Year 12.

Daniel Franco: 13:06

I'm think can anyone?

Eloise Hall: 13:10

I think yeah, I was always quite focused on going with the flow and moving through the movements and opportunities as they came. So I never really had this one, pinpoint dream. And I knew I wanted to be advocating for human rights in some capacity. And I knew there was a better way to do that other than charities. So in that sense, I didn't know exactly which direction I was going. I was probably thinking about acting school. And you know,

Daniel Franco: 13:41

what, what drew you to believing that you wanted to have an impact on and advocating for human rights? Like, where did that sort of love and desire come from?

Eloise Hall: 13:53

Yeah, I think it does. Not to sound too cliche. But it comes back to my own sense of privilege that I had, like I was so aware of how secure I was in comparison to the most of the world. And I can't remember exactly the term analogy, but I think if you've got a roof, you've got a job and you haven't gone hungry this week. You're in the top 1% of the world's wealthiest people. Yeah. Wow. So having that understanding just was quite heavy. And I knew that I had a responsibility to do something with what I was given. And there's, I think it's a biblical verse actually, to, to those who have been given much, much as expected. And that's the mentality that I've really just been excited by. It's not a burden. It's not like, oh, gosh, I've been given so much. I have to do something. Yeah. It's just an opportunity.

Daniel Franco: 14:46

Like, I'm in a position of strength. Yeah, I should do something.

Eloise Hall: 14:50

Exactly. And I remember in the 10, maybe I was really upset about how privileged I was, it sounds ridiculous. Yeah, I just thought This is so unfair, like, just because I was born into this family just because, you know, I had the set of circumstances that I did. I'm just as human as everyone else. But there are so many girls that can't access period products, they can't go to school. They're getting married at my age, because that's the only sense of security they have. And it just aggravated me to the point where I was so ready to quit school and do what I don't know. Yeah. And that's probably the time frame where I started percolating the opportunity rather than the frustration, like I can pull that anger into purpose and do something. Yeah,

Daniel Franco: 15:36

it's pretty amazing thought process. You are right, though. I mean, even just, like, from a even for me as a perspective, being a white male. Yeah, just automatically, you know, the privilege is, is automatic. Yeah. You know, and, but, but it's only it's only a recent thing, actually, that I've thought about, when I say recent, sort of the past 10 years or so I've actually thought should I am in a position here where I can create and can have an impact. Yeah, let's, let's use it for good. But I wasn't thinking that way. And you tend to I mean, kudos to you and where you're where your brains out. But let's talk about about taboo and the name, Where did the name come from? Because I know a little bit about your story. But can you tell us how you how you came up with a brand and how you then decided to grow? And I know there was some overseas trip to Kenya and the likes it? Can you Can we go into that a little bit?

Eloise Hall: 16:39

Totally. Yeah, I think Izzy actually came up with the name we were in year 12. And we've kind of pulling apart the opportunity. If this was gonna work, what would it look like? What would we sell, okay, cool pads and tampons. Really setting those foundational structures of business. And obviously, we didn't have a name. I mean, we had maybe five or six names throughout the year that we're playing with. And Izzy was reading a book for, I think, in English subject, and she just read the word taboo. Obviously, it's a really common word. It's used in a lot of normal sentences, language. And she just thought that that could really work because it's quite tongue in cheek. Yeah. Obviously, the topic of menstruation and period poverty is very taboo. It makes people uncomfortable. And we know that the shame and the stigma attached to menstruation is one of the reasons period poverty exists. Because it's not discussed. People feel ashamed because everyone's too uncomfortable to talk about it, then the accessibility of products is decreased the opportunity you have to say, Hey, these are too expensive, isn't really there because it's a taboo topic. Yeah. So we thought it works really well. Yeah. tongue in cheek, let's call it out. Let's make people question why it's taboo. For the very moment they say, our brand's name? Yeah. Yeah, it's quite fun. It's worked really well,

Daniel Franco: 18:04

And so and so the the, I guess, the one story I'd really love for you to share is the story of when you went to Kenya. And, and you know, you went to a couple of the schools there, I guess you can you share that story with us as well, totally.

Eloise Hall: 18:21

Both Izzy and I, when we were younger, before we went to Kenya and India, we both have been very passionate travelers like I saved up my pennies working in a fruit and veg shop since I was 12. So I can travel. Yeah. And so we've both been really inspired by just experiencing different cultures and, and traveling as much as we can. It would have been two years into the creation of taboo, but we really thought we need to know practically and we need to experience or at least witness what period poverty looks like in contexts other than Australia. Period poverty is pretty prevalent here. Anyone that is struggling with other, you know, domestic violence or homelessness definitely can experience period poverty. But we really wanted to know, okay, if this is a global issue, and if we're working to this, this cause in a global context, we need to know what we're talking about. We can't just pluck stories out from here and there. We shadowed two organizations, one in Kenya and one in India. And these organizations were designed to provide menstrual support for people who were at risk of period poverty. And it was so phenomenal to witness how it was delivered, what the cultural norms and I guess rules and regulations were about how menstruation is discussed in these places. And one of the big lessons I learned was that menstruation is such a unique experience and it's so culturally. It should be culturally protected like everyone talks about menstruation in a different way. And it's not our place to say which who's right who's wrong, this is how you should do it. But it was more of a reminder that while improving menstrual education needs to be very much at the forefront, and improving accessibility of product needs to be forefront, but we need to make sure that every culture can do that in their own way and completely preserve that cultural practice and delivery if there's improved access to health care at a point blank. Yeah, there were some incredibly strong girls that we met that were 13 14 asking us, how do I keep myself safe? If I'm walking from school to home, I live four kilometers away, and it gets dark by the time I get home, but my period pains so bad, I have to stop and sit and I don't feel safe. What do I do? And then we're just thinking, I have no idea how to support you. I don't know. Yeah.

Daniel Franco: 20:55

Have you answer that question? Exactly. When you we live in a country like Australia, where you assume that you should be safe when you walk home?

Eloise Hall: 21:03

Yeah. pop some Panadol and put heat back on the macro, those things aren't accessible. So yeah, it was it was a really powerful, powerful trip. And it just really expanded my understanding on how, I guess, development in general should be approached, because there are so many beautiful intricacies that we can respect and still deliver really important work. And this one of the organizations we've followed, did that they would rock up to each school every month and deliver education. And Sam, my boyfriend was asked to deliver education to all the boys as well. We'd been dating for a year and a half. He's in Kenya talking to all these school boys about periods. Good on him. You gave it a while. Yeah. But yeah, both the boys and the girls are educated, which is such an important. Yeah, that's.

Daniel Franco: 21:56

So from a, from a purpose point of view. And I guess you mentioned you started off working within Australia. And then you went to Kenya and you saw from a third world country, from a developing country? What I mean, what the it was almost chalk and cheese, would it be but yet you're saying that, you know, the period poverty and the like, still prevalent and not as great in Australia, and especially from a homelessness point of view? Is there? Is there an attraction to look at it more from a worldly point of view than in Australia point of view now that you now that you've been over there? I mean, you initially started off with Australia in mind? Yeah. But when you see it from a world perspective, it changes everything we're headed, whether your focus now like, what does that what does it look like?

Eloise Hall: 22:44

Yeah, it's such a good question. I think it's just important to remember that each place, and that can be, you know, cities, towns or countries, they have different considerations to keep in mind. So the work that we do now through our pad it forward program, we buy our product on behalf of someone else. That's perfectly designed for Australia, because we know that our products appropriate for Australian consumers, regardless if they're buying it, or they're being given it, if we are working in Kenya, though, we would never want to give our products to a group of people in Kenya. And that's a bit of an economics. I guess, reason we don't want to be dumping Australian products into a new economy where we could be using the money that we have for that service to supply or to buy products from a local supplier or a local manufacturer of that product, that that product can then be distributed to those people, because that is sustainable economics, and that, that if they're getting more business, then they can employ more people. And the whole community can be pulled out of more of an impoverished. Yeah. So each agenda of work should be approached with a unique set of, there's no one blueprint for supporting people with period poverty. And that's even reflected in our work in Australia, because there are some indigenous community groups we support that don't want to have perhaps explicit images of women and how how boobs are developed. And you know, those things can be protected, and it should be delivered by the right people. That's not our space. Yeah, super happy to provide product and then with other groups that we work with, we can give more direct illustrations or, you know, be the ones to deliver that education. And these are really important things that we can respect because that's how we can preserve culture and make people feel safe. And yeah, it all comes with difference.

Daniel Franco: 24:46

That whole ecosystem there, isn't it? Yeah, big time. What's like, I think last time we spoke you you rattled off. A statistic and I think you alluded to earlier, but 40% of this is a mind boggling statistic 40% of of girls drop out of school that day or that when they get their period. Is that Is that true? Is that correct? Is that a fair assumption? Is that not? Is that in Australia? Is that a worldwide statistic or

Eloise Hall: 25:13

that statistic? I think it was 30% of girls was in developing countries developing countries. Yeah. Kind of back to your question about an international perspective, one of the big differences with, for example, Kenya and Australia, they don't, in Kenya, they wouldn't have so much of an expectation that girls will finish school, whereas in Australia, we do. So definitely, if you're a young person experiencing period poverty, you'll still be expected to finish school. So you'll muffle your way through whether you socks or toilet paper or just not go to school, that week of your period, you'll still probably stay in school. But in a country where it's not expected, or it's quite common for girls to drop out young, and get married young and have babies young. As soon as they get their period, that's, it can be such an inconvenience that they might go through school for two or three months with a period and just think this is too hard. I'm going to tap out now and I'm gonna get married and my husband will be my security and and they have babies young. And that breeds so many problems. And we know how valuable keeping girls in school is to Yeah, not have them fall into those consequences in a macro economic scale as well. We need girls to be finishing school. Change the world. Yeah.

Daniel Franco: 26:33

So what what are some of the the serious things that are happening with period poverty, like, give us give us a broad view of what that looks like?

Eloise Hall: 26:44

Yeah, the most obvious one is, is the lack of schooling that so many girls will Yeah, they just won't go to school because they can't manage their life to go to school. They don't have access to period products. So they might use alternatives, like socks and kitchen sponges, mattress rubbings. In some places, cow dung dried cow patties are absorbent, so they'll use cow patties. And if they are in a community where female genital mutilation is practiced as well. There can be a huge, huge risk of infection and disease and black, lots of girls will dive diseases that are completely preventable. If they had access to period products. And the heartbreaking thing is, so much of this is undisclosed and not discussed, because it's so taboo, and it makes people feel uncomfortable. And as it should, because it is such an uncomfortable that the real life experience of period poverty is awful. But if we don't talk about it, then nothing can be done. So that's why taboo it was called taboo. And we want to elevate this conversation and raise awareness. Yeah. And I think most people who went straight would know, that feeling of shame and yeah, stigma as a young person, when you start bleeding, it's so weird. And it's like, okay, I'm a woman now, what are my expectations, and there are so many layered forms of understanding yourself and a new capacity. And then when you have all of these, you know, jokes or comments about periods, you just learn to forget that they exist and kind of hide them away. And then that breeds into Yeah, feeling unconfident. And we did some research about periods in the workplace. And it was, I think, 98% of, of people interviewed who meant straight up work had been caught out, at some point 75% of them would use period products if it was provided to them in the workplace. And it was in the in the 90s, maybe like 94% had felt shame or had felt that they could have been more productive or more competent at work if they felt that they had a place to be honest about the fact that they were menstrating if their workplace had products, ply them, etcetera, etcetera. So yeah, it if you really want to go into the in the detailed Yeah, even economics of it, there's, there's a huge reason why periods should be better supported.

Daniel Franco: 29:22

So good segway. I've got a piece here on education. Right. And I think I think it's really important, especially within the workplace and community in just in in a world context, but, but I sit here as a man with two daughters, a wife, a mother, a sister, not to mention that 90% of my time in the team that I work with is female. So I'm a leader who genuinely believes in your, your purpose and your passion and what you're doing which is here's the reason why I got you on and it's very timely for me because I've got a 10 year old daughter who is at the moment creating what is her puberty box for school at schools and, and she's like, really excited about, about getting her period and all the above. So I think my question is, and, like, I know that what you've you've said, and you've said, time again already is that you want to reduce the stigma of, of what you know of this topic and this taboo topic, right to use your, your brand. So what what can I do as a male? And because I'm genuine is a genuine curiosity question I have, because I'm learning this as I go along as well. Right? And especially now, with two young daughters going through this. What can I do as a father, as a male as a leader, as just to support? Yeah, like, what, how can I help? And if anything, right, because, because it is it for me, it's always been a personal thing. And so I generally don't broach topics that are personal, so I just stay away, but or not, but in all aspects. So it's just I'm interested to understand how that barrier can get broken.

Eloise Hall: 31:09

Yeah, it's such a good question. This is my favorite question. Yeah. I think the best place to start is reminding yourself that you wouldn't exist without a period. Point blank. And that could be a really fun way to Yeah, start the conversation, maybe with your daughter's, you know, that was or if anyone listening is thinking, Oh, how do I talk to my children about this? Just being biologically on us and say, you know, this is how it works. You don't have to go into the birds and the bees. Yeah, you can

Daniel Franco: 31:42

go full scientific. only way I can approach.

Eloise Hall: 31:47

And that's the perfect place to start. Yeah, everyone, you know, because women have periods, that means that, you know, they have, they can make babies. And that's how I was born. Like, you know, my mom had this experience. And that's how I grew. And I think you have rephrasing celebration. And I guess our or of menstruation is important to say this is a beautiful experience. It's so human, it's so natural. And to really rephrase that, and stay away from any instant negative connotations. Obviously menstruation is not the most enjoyable experience, at least for the majority of us. And that's totally fine. But we don't have to preface everything with Oh, good luck. You know, this is about to happen. Yeah, you better be nervous.

Daniel Franco: 32:34

Yes. You're setting it up with an element of apprehension, aren't you?

Eloise Hall: 32:39

Yeah. And that's typically what's done. So sit down in sec seven, they teach you all these things. And they teach you as though you should be afraid. And as though you should be nervous. Yeah. But it's not necessary. Because we we need to know about it isn't we need to be proud of our bodies to have the confidence we need to be the best person. We can be.

Daniel Franco: 33:00

Brilliant. So I think we'll go I really want to deep dive into this. Because it's something I'm I want to like, obviously be the best father that I can be and then obviously best leader and support that I can be. So bear in mind, these questions are all going to come from point of curiosity, right? Why is it? And why is it typically that? And I'm speaking specifically of men here, that men's faces scrunch up when they talk about period. And and further to that, because I've never been taught anything about it. Yeah. So but but typically the face would scrunch up. And But second, further to that. What impact is that? Face? scrunching? Up have? Yeah, person who is getting their period like to learn that?

Eloise Hall: 33:53

I think the answer to the first question, as a lot of things do comes back to education, because you don't know what it is, of course, people naturally like were curious. I mean, just, you know, it's not the most romantic experience just oh my god, what you bleed for five days, of course. You know, there's that joke of anyone who bleeds for five days should be dead, like awful joking. Yeah. But you when that's the closest thing that you have in mind is something you know, losing blood, and that's often related to death. You think it's extreme, and you think it's uncomfortable? Because he No one's ever taught you. And that's when I think school can play a better role. And obviously, you know, teaching those life lessons at home is important to have the conversation, educate your boys as well as the girls. Yeah.

Daniel Franco: 34:45

I think that's critical. Education for boys is huge, because like I said, I grew up and was never taught about it.

Eloise Hall: 34:51

Yeah. And the beautiful experience we've had, especially early on into when we were, you know, we're leaving school. A lot of our guy friends going off to uni. Oh, cool. What are you studying next year? Both Izzy and I like, Oh no, we're gonna start a brand new pads and tampons, and they get awkward and uncomfortable and kind of change the topic. But then as we started producing more educational material and talking about what period poverty is, you just slowly watch these boys, these young boys who you know, wanting to fit in and start their adult life with a lot of maturity. They start thinking and learning about period poverty, and all of a sudden, they're the biggest advocates we have. And they're the ones elevating the work we're doing and telling everyone what, why it's important. That was a really cool thing to watch. And that all came from education.

Daniel Franco: 35:41

Yeah, I think, because there's this element of of wanting to create a space where people aren't going through that pain, right. And you know, they're not crunched over on the side of the road. Exactly. No human should have to go through that everyone should have support.

Eloise Hall: 35:58

Exactly. Yeah. And that's the common thread, the golden thread is that we all want people to not suffer, I think, when you but when it's boils down. The impact that, I guess, the uncomfort that you see on other people's face, I think it's just general human psychology. When you see someone else uncomfortable, you think, Oh, should I be uncomfortable? Maybe I should be uncomfortable. Maybe I should keep this to myself. And that's definitely what helps, I guess, breed that stigma. And that shame. Is that transfer of emotion you just think, Okay, Let's revise this. This. Yeah, gussto competence I have about this topic, because it's making people uncomfortable. It's not in our human nature to pursue those conversations again.

Daniel Franco: 36:41

Yeah. Essentially. So I asked my wife before coming on, just like asking her questions, what would you ask? I asked if I should come and (inaudible audio) about some questions as well. Yeah, social enterprise, we'll get into that. But I every time I have a podcast guest I always speak to people close to me and ask them, you know, what are some things and, and and well, one of the biggest fears that females have is the having like the spider or the the blood on their clothes or whatever. It is this fear. Is this fear a result of society's view and that scrunching up of the fate like yeah, helped me understand that.

Eloise Hall: 37:21

I think, perhaps, and I don't want to speak generally, and I'm not sure that this is everyone's understanding, but it often comes down to safety, I think, because if you are bleeding, if you've if you've bled onto your clothes, and you're walking down the street, you know that people are watching and that's never a comfortable. And unfortunately, there are just so many stories of sexual assault as well when people are bleeding. And I don't know if we want to get into this, but because you typically can't get pregnant while you're bleeding. It's very common in developing nations as well. If if rape is quite prevalent in a community and a young girl, if if the perpetrators can see that someone's bleeding, they'll know that they're there. opportune victim because they won't get pregnant. That's really deep and perhaps not that no, but very relevant of hurt. Yeah. And I'm not sure how prevalent that is in Australia and a fear but it's certainly a sense of Yeah, I think you can just feel a little unsafe, because it's because big redstain. Yeah, like waving a flag. And I think yeah, just, if anything, feeling a little unsafe for those comments and that embarrassment, and, yeah, the shame, I guess can be painful, too.

Daniel Franco: 38:46

So, so as a leader of a business or an organization, is there anything that a leader can do in this space as well?

Eloise Hall: 38:54

Yeah, I think the best thing to do, especially now that we are starting to see more equality and gender in the workplace, is to provide period products for your staff. If you're providing toilet paper for everyone, it's not too too different. Because it's a necessity. It's an essential product that people use every day. And it's proven to improve productivity. Your staff know that therefore supported it's an open conversation. If your staff have if someone has endometriosis, for example, and you've provided period products for them. It's a great first step for them to know that you Okay, cool, my boss will be open to me telling him that I've got surgery coming up or, you know, this is why I need to work from home because I can't move etc. Rather than not if you don't provide period products. It's important to have the conversation and the door open to know that it's a welcome chat. Yeah. Because a lot of females as well I think will still feel uncomfortable. So you almost need an invitation to from your boss to have that so

Daniel Franco: 39:58

strange because everyone when I say strange, sorry, that's the wrong word. It's, there's so there's such a vast difference in the way, every person who gets their period, like the way what their pains might be, or their emotional state might be everyone sort of, yes, there's no common thread. So if I'm married, I'm speaking purely from someone who's never gone through it right. Like it. It's, I don't, I don't know. And nor is it front of mind for me. So that's the, I think the most difficult thing is, if you need support, I'm not happy to help. But yeah, yeah, but I don't I don't know much else. So yeah, you just is about talking about it. Is it about like, what are you doing in your office? Yeah,

Eloise Hall: 40:46

I think it's just Yes, talking about it, but also just talking about it enough that everyone feels that they can bring it up themselves, they can bring up their own experience and their own needs and your strengths as well. We've chatted a lot about how the nine to five working schedules designed on a male hormone cycle. So men have a 24 hour hormone cycle, peak in the morning, and then it'll fade during the day. So we do our work in a nine to five periods, so that we can chill out at nighttime. And women have a 28 day hormone cycle typically. So our levels of productivity and rest fluctuate through 28 days instead of 24 hours. And it's a really cool discussion to have in the workplace, because you can, instead of organizing your day, and okay, we need to have meetings here and have deadlines here. If you consider the strength that the female hormone cycle has, you might want to even plan, okay, you're gonna be most creative at your phase of ovulation, which is on the 16th to the 18th of July, let's have our creative brainstorm sessions over that timeframe. And then you can do the production of that outcome. And that design and that idea, in this week, when you you'll be most focused in your cycle. And then Okay, great. You can do your day to day work in this phase, when you don't have you're not peeking in estrogen or progesterone. So you can you can focus on your more mundane tasks and be creative here. Yeah, so powerful. So, so powerful. And that's how you kind of get the most out of your staff. But you can't have that conversation unless people feel welcome to understand their cycle, you actually apply it to that. Oh,

Daniel Franco: 42:30

yeah, definitely. It's definitely empowering. I think, how do you deal with the fact if there's, you know, hundreds of people or whatever? Yeah. Is it up to the individual to work to their own and just as a leader being open to the the individual working to their own monthly, ups and downs?

Eloise Hall: 42:49

Yeah. And I think so I think it's an extension of respect and trust that you know, your strengths, and I'm open for you to design your week to be the most productive and be the best worker possible in that capacity. And I trust that you'll figure it out. Yeah. And not, you know, still work as a team. Obviously, things can change. But yeah,

Daniel Franco: 43:11

what does success look like for to be in the next three to five years?

Eloise Hall: 43:14

It's a good question. I definitely see us in a national stage. So at the moment, we've got on the run food land, national pharmacies in South Australia, stalking us. And then the online stuff as well. Yeah. online as well. Yep. And we've got a heap of customers around the country online. A pretty good spread. Yeah. So we know that the rest of the country is interested. And we're really keen to pursue some interstate stockers. Yeah. Great. We want to expand our line. So we've only got regular in regular pads, regular tampons, we want liners and minis and Supers, that pads and all the rest. When

Daniel Franco: 43:53

what's the what's the reason why they would people would pick your product over any of the rest, like what's your unique value prop? Yeah, outside of the obviously the social piece. Yep.

Eloise Hall: 44:05

So of course, we've got the social enterprise element. The products are certified organic cotton, so they're really good for your body and the environment. tampons are now completely plastic free, so they're packaged in recycled cardboard, wrapped in paper. And then the actual tampons are purely cotton. So I'm pretty proud of that. And it's the most environmentally conscious products you can buy because cups and underwear have synthetic plastic through them. And in that context, there's a lot of innovation opportunity in that market, because really, those products haven't changed for since the 1930s. So we're excited to see what can happen in that space. And we've got a few ideas. The other I guess, unique proposition is our online subscription. So you can purchase you can choose which products you need every month and then it gets sent to your door automatically. So you don't have to think about up adding new products to you to stop shopping lists.

Daniel Franco: 45:04

Now I know that you have a no carbon footprint too. Is that correct?

Eloise Hall: 45:09

Yeah. So the factory that produces the product runs on hydroelectricity. I love that. Yeah.

Daniel Franco: 45:15

I got a question about that later about from an innovation perspective. But I I'm interested because you've got like these great ideas, and you have such an amazing purpose, right, of reducing stigma and reducing poverty, the the business structure of the social enterprise is one that I'm interested in sort of exploring with you, because Have you have you found that? Well, does it make it harder to build this business without? Because like, investors need investors and investors typically want profit? Yeah, all your profits are going to the enterprise? Does that make it a tougher, tougher deal?

Eloise Hall: 45:57

It really does. Yeah. We, when we started to do, we're really confused about how we should structure the business. So we thought, okay, well, we want like a whole design is to support people out of period poverty. So you look at it in that perspective, anything, okay? Cool. If you meet a charity, okay, but to do that, we want to sell a product, that's where the money wants to vote, that's where the money needs to come from. So, okay, we're a commercial company. And then just kind of extracting the difference between the two was really difficult. And at the end of the day, we decided we can't do anything unless we're selling products and a lot of it. So we need a structure that allows us to commercially grow and have the freedom we need. So we registered as a Proprietary Limited Company. And there are totally no regrets in that we need to be the most successful company we can be. And we need to be a company legally. To do that.

Daniel Franco: 46:50

I need to regret that. Yeah, no.

Eloise Hall: 46:53

But you're exactly right in seeking out investors. And we're really coming to that sticky point. Now, when we're in that point of growth and scaling. Yeah, we're just thinking, well, it would be great if we just got given a million dollars, sure, we can give that back. But people want more they want profit, then they want to invest in something that's gonna give them a great return, which we just can't offer, because all of our profits are dedicated to our mission. And that's where the frustration sits, because you compare our model to charities who are also not for profits. Yeah, they have DGR status, they can get donations that are tax deductible. So you've got a lot of people interested in giving to charities, because they do get a bit of a break, they get a tax break. And that's enough for them to give to a cause that they believe in. And we have so many people that want to give to taboo, but they want their tax break. And social enterprises at the moment sit in that gray area between charities in between businesses where, okay, you look really bad on grants for business growth, because no one's becoming wealthy, and you look really bad and charity grants because you don't have DGR status, you're not a charity, we fall into that gray area. And access to growth funding is so difficult. And part of I think the stubborn part of me just wants to sit and grind through and just advocate for the fact that social enterprises should be supported, we can have a real look at how we can distribute that the money that is available for growth and business growth, but also charity work and just think how can everyone be supported to support social enterprises? Because it's not impossible. It's just not legally sound and supported at the moment. So there's a lot of work to be done. And I am keen to do more study and to collaborate with more social entrepreneurs to know how, yeah, social enterprises can grow quicker. Because at the moment, we're just growing at the rate of sales, which is slow, it's sustainable, but it's slow.

Daniel Franco: 48:53

Just like without, without moving away, like I think what's going through my head right now is, Can you can you put it off for a year? Can Do you know what I mean? Like, is there? Is there a way? And I'm not? I know that's not an option, but I'm just brainstorming here. Yeah, the idea of going right. Even from an investor, if you put in some money, I'm going to pay you back this return. But any other returns going fully into the the investors money still paid a return but the profits are still going into the court? Yeah. Because there were ways that you can split to attract investment. Yeah, I think because because you've because what you're really looking for is philanthropists to come in and just provide money and they're going to be few and far between in you know, in Australia and all the above. Yeah, how much money that I given all the so so I'm because I like you right. If this was a full blown profit driven, shareholder driven, we'd be giant, you'd be cute. Yeah. Enter does that play on in the back of your mind? And the fact that I want to have this impact? And I can Yes, my model is not allowing me to is that? How does that sit with you?

Eloise Hall: 50:11

It does sit with me. And it does keep me awake. Because you do think if I, yeah, if we sliced off 20%. And we ran it at 80% model, you know, that 20% could bring us so, so far. And like, yeah, we're, we're committed to our 100% model. But these things do come across my mind. And I do think about, you know, how can we make the most difference possible? Yeah, I think it comes down to as well, the whole concept of social enterprise. And this will sound radical, but it's important to flesh out it social enterprise is so powerful, because it is in one way the redistribution of wealth. So where we started on sweat, equity, and just time donated time. Well, that was for working in hospitality, you know, that sweat equity was enough to make us sustainable. So it had to be a crowdfunding campaign, we raised $56,000. And we've been sustainable from that point on, that's the money we needed to start. And we can grow slowly. But slowly, that's the point. If we were to take on investors, and say they gave us a million dollars, and maybe we gave them to, to thank them, after later down the track, we are making the wealthy, wealthier, that's the whole concept of wealth attracts wealth, wealth is a magnet. And there's nothing wrong with wealth. I'm not some anti capitalist soldier. But it is that whole discussion of the reason we are supporting these people in need is because they're on the Forgotten end of the spectrum. These are the people who are living in poverty. And the reason they're in poverty is because our system is designed to be so unfairly distributed in terms of wealth, and we have have these insanely wealthy group of people, and then we have people in such poverty. And we know as well, throughout COVID, that the wealth distribution, the disparity of wealth has increased so much that the rich are even richer than they ever have been, and the poor are even poorer. And that's because of our design of how both is to is attracted wealthy people attract more wealth. And because allowing that investing model to fit into debris, you can definitely think we'll, we're going to grow so much that we're going to make so much more impact. But the whole system, it's a whole system rethink, which is, I still sit in that radical mentality of well, isn't it kind of submitting to the evil that were so you know, we're supporting these people who are the victims of this disparity of wealth, but then just feeding that wealth further? Is it is it a clear Yeah,

Daniel Franco: 52:57

is it to, to question that we could talk about four hours? I

Eloise Hall: 53:00

know and it's it is radical. And Maurice?

Daniel Franco: 53:03

Well, the Yeah. Because we've had some amazing guests on his show. A lot of them sit in the upper echelon yeah and and there's a lot of good in the title in though in those people and it's it's about if they could give back and know that their money is having an impact right it's that's what that's what they do is I don't have the time therefore my money my money could have this really amazing impact on I believe in Eloise and Izzy in the team. And then they've in their mission. So I'm going to put towards that. Yeah. But in the same token to give millions I would not I'd like to see a return on that. Yeah. of some sort. Yeah, totally. Because to just give his is, like, you have to be at a certain level of success to be able to give them a try. Yes, I think there's there's a whole different this whole room in there. But yeah, yeah, definitely an amazing topic to continue on. And I'm interested I'm gonna watch your story and how you call it

Eloise Hall: 54:17

Yeah. And and it's so true. There are so many really, really wealthy people who are just some of the best and most generous and kind people I've ever met. And that's that's why I think our system needs to be re thought because there's no reason why we can't live in a world that that that I guess values and places priority on equality. And we can all live well off. There's there's certainly a lot of money to go around. Yeah.

Daniel Franco: 54:49

That's a whole different topic. Yeah. So, with the I think what helps understand Why that you would be interested in starting a social enterprise? If you're an entrepreneur, like, tell us about the young and up and coming people who know the millennials, and we'll talk about them in a minute. But who are really interested in growing business and having impacting, you know, we know that the younger generation is it's all about purpose these days. Yeah, more so than the commercial. But if the social model inhibits impact, can you tell us what drew you into that model? First and foremost, like, I know that Daniel Flynn further just had it he and the thank you brand grown, let you know, there's got to be someone that's done it.

Eloise Hall: 55:44

Oh, exactly. And, and thank you have been, yeah, trading those waters, perhaps 10 years ahead of us. And it can work. I think it just makes sense. And that we get a lot of people asking us for advice or insight into our success in marketing, or actually, our success in the community we've developed. And I don't have a lot more than just I think people are really passionate about the cause people care about. People pay attention to businesses that are paying attention to the things that people care about. And because we've got such as heavily social mission embedded into our day to day, it's quite obvious that it just builds that trust before you even ask people to trust you. They already trust you, because you're not in it for selfish reasons. And you're not. Yeah, offering people work or opportunity to be involved in a community for anything other than the mission that they were attracted to in the first place.

Daniel Franco: 56:46

Yeah. What do you see is the key benefits for starting a social enterprise? Like I know, like, I know, that's really strange question, because there's so many benefits. But as an managing director of a company that is growing, you'll be at at whichever rate, but what do you what makes you sleep well, at night?

Eloise Hall: 57:09

Yeah. Oh, it's the most beautiful space to work in. Yeah. And I love how valued our team feel, we've got the most beautiful team, because we're all there for the same reason. And yes, our day to day looks like marketing and sales and your very standard commercial workings. And we're, you know, we were good at what we do, we love what we do. But then if there are any points of this is bit of a drag, or this, this deal is taking a long time to pull through. So to come together, you've just got that extra motive and that that huge supportive foundation and layer of this is why we're doing this, and you've got that stamina to keep moving, because it's not just oh, this is my work. And this is my day, you've got this huge cause and push and drive. And yeah, energy force that's keeping you working hard, but working hard with a lot of love and a lot of passion. It's also been a fantastic marketing capacity, because people, like I said, respond to social issues. So you start talking about an issue that people have thought about or they care about, all of a sudden your brand is top of mind. And when they think of purchasing whatever line of product or service that it is you're selling, you're top of mind, because you're doing something for people that yeah, you know, maybe just

Daniel Franco: 58:39

having an impact on the world. Yeah. Is there? Is there an opportunity for this social impact set up to be abused? Like if you and I say that? And I'm not suggesting? No, yeah, it's not a suggestive question. But, you know, if you're if your profit 100% Right, yeah. You know, is there a limit to what percentage the profits go into it that, like, what is the limit? 10% of profits, and I'm a social impact business. And then can I just exorbitantly pay myself a lot more? Yeah, those profits are less and like do you know what I'm saying

Eloise Hall: 59:22

totally. And there's definitely elements of like greenwashing and value signaling, correct those things

Daniel Franco: 59:28

using the Yeah. Oh, was such a good brand. Yeah. But um, but I'm earning more than my fair share.

Eloise Hall: 59:34

Exactly. Yeah. It's a great thing to think about and be conscious of, because there are so many brands that will communicate how good they are. And there's not a lot going on behind the scenes. Yeah. And one of the other reasons why I really want governments to take social enterprise more seriously. So there's better structures for social enterprises to be accredited. There are a couple of really great accreditations floating around. So there's social trading is and then there's B Corp. We just registered by just certified as a social traders last week, which is great. Something that we put on the backburner for so long we finally got around to it. And their design is that you have to be giving the majority of the company's profits or out workings to your cause. So you can have investors and you can have shareholders, but more than 50% has to be dedicated to mission. Okay.

Daniel Franco: 1:00:29

Yeah, great. Yeah. So is there? Who's holding you accountable to that that is that what that that group does, then is it holds you accountable to that.

Eloise Hall: 1:00:40

Yeah. So to be a registered social traders, certified company, you have to have an element of your business constitution that highlights that commitment. Yeah.

Daniel Franco: 1:00:50

So for those who know nothing or not, who knows? Minimal about this? Well, yeah. Should we be looking to purchase product from social enterprise companies who are registered under those things? Absolutely.

Eloise Hall: 1:01:04

Yeah. Yeah. And it's called Social procurement. And Victoria, I think, has a quite a hefty social procurement strategy in their state government. But there's no reason why businesses can't have social procurement policies as well. So you could have a overarching statement of, okay, 50% of our procurement has to come from social traders, registered companies, or B Corp companies. And that means that your business is spending is done in a socially conscious way. And that's the beauty of circular economics in that we need to buy stuff businesses need to buy stuff, and they can buy their consumable goods, their services from services that are doing it for good that their profit for purpose. And it's so easy, you can register as a social trader. Buyer, you can see government's councils can be a buyer and they can look through the social traders. Company list and just pick great, I want them for my, for my staff, I want this company for my water supply. I want this company for my plants. Yeah, everything. Yeah, can can be social. That's brilliant.

Daniel Franco: 1:02:15

What? Going back into the wages thing, what what is, and I'm not asking what you're on, but what's a reasonable wage to pay yourself? Right? Because you are and everything I've ever understood from you is so driven to your purpose that the more you pay yourself, the less you can give. Right? So how do you find that happy medium? For those who are interested in this world? How do ya how do you juggle that? Yeah, in your own thoughts?

Eloise Hall: 1:02:43

It's such a good question. And the beauty of charities as well as that's all published. That's why as well social enterprises should be considered. So we can talk about these things more honestly. We're still early, so I'm not on a lot. And I scraped through but I'm fine. Eventually, as we grow, we will really run with advice, like published advice, so we can pick the business, we're in retail. Great. Okay, what's your standard retail wage? And there's nothing stopping us from yet functioning? And, you know, we want to attract good staff as well. Yeah. As we grow, we, we want to have the capacity to, to have the best stuff and celebrate their work. And you need to surround yourself with great people. Yeah, and grow confidently with courage. But we've we've had advice from some great people at PwC, who gave us a big report and said, Okay, these are the standard wages, when you're making, you know, less than a quarter of a mil a year. This is what your wages should look like, as you grow. These are what they should grow.

Daniel Franco: 1:03:47

Okay. Yeah, you're using data and analytics to come up with that, which is good.

Eloise Hall: 1:03:52

Yeah. No, it's It's, it's reinforces that direction. Yeah. Okay, this is expected and

Daniel Franco: 1:03:58

it's not just at the beck and call of the director. No, that's good. How do you how do you were the, the entrepreneur title? Do you enjoy it? Do you like it, too? Like? Do you like the entrepreneurial world? Do you like the business world in the startup world?

Eloise Hall: 1:04:18

Yeah, I think I'm still learning what that looks like, to be perfectly honest. Yeah, I think there are so many different types of entrepreneurs and a lot I don't really find that fits my identity. But then when I am pulling up ridiculous ideas and you know, getting a little creative with you know, how we can use a business market for for good and how that looks. I just think, Okay, this is a bit innovative. I don't typically fit into the commercial side of business, so maybe I do belong here. Yeah, and honestly, in a more personal level, I'm probably still understanding myself so not sure that yeah, any label fits on just right.

Daniel Franco: 1:05:02

Yeah, no, we're all grappling with the same Yeah. Oh, totally. And one of the more difficult labels I thing. Trying to figure out what's going on in our own heads. I think it's an area for me that I am really interested in a given just my two daughters, and everything that I am doing it like is to empower them to believe in themselves about starting their own business, right and about growing. So I just feel like there's a such an opportunity to create. In fact, before we this podcast this morning, I said to my daughters, I want you to meet Eloise one day just because I loved it. They love Michelle, my business partner, and yeah to be the more business leaders and creators and entrepreneurs that I can see themselves in, like females that they can see themselves in, is something that is of great passion of mine. So is there, you know, you're doing all this amazing work in in this social cause and the, you know, the period products and all the above and the stigma. And are you also trying to create awareness for young females coming through? who are looking to get into business as well? think I've tried to squish onto my head is being a business person, like, obviously, I've run a business, I know what I'm doing. I do it every day. But I haven't quite grappled with the fact that I might be someone that young people look up to for business. Yeah. But it's really important, because I'm not sure that I had one kind of, yeah, someone to look up to specifically that I just thought, wow, like, you can goals, and they're doing what they want to do. And they're, you know, like, they're carving new pods and changing the world. Yeah. And I had a lot of men that I aspired to, you know, I really respected their work. And that's quite a drive for me now. And I think about that context, I just think, Well, I do want to do this well, so that there are so many young people that can just think, wow, I can do it too. Especially when I do school presentations. And I just hear so much brilliance come out of these young people's mouths, and they have the best questions and such good ideas. I just think, oh, my gosh, I want you to take the reins and run with that. So human beings are generally born with curiosity, right? Like, why we stick our finger in the in the PowerPoint? And that gets beaten out of us? You know, not not by verbal, not by physical abuse, but by verbal like, no, don't stop, put that down. Sit down. Shut up. Yeah, do this don't do Yeah. And I think if we can figure out a way to nurture that curiosity. Yeah, I think it's really important. So but the one thing that's I know, that is prevalent, and just having two young young daughters is that they won't look at someone like Elon Musk, like I look at Elon Musk or Steve Jobs, or, you know, this sort of, you know, world leaders, but they will definitely look at someone like you and go, or felt Eloise's doing it. Like why can I Yeah, the thing, I think that's the most powerful thing that I've recognized. Just in all of our conversations, you know, we've had Sean Burgoyne on the show. He's an NFL football legend. But the My daughters are more interested in Aaron Phillips, who is his sister in law is also an NFL in women's NFL, and a basketball legend because I play both played basketball so they just do they see themselves in, in females. And I think it's really powerful to want to promote that. And I think you're gonna have an amazing effect on young people coming through.

Eloise Hall: 1:08:59

I hope so for their sakes because there's some brilliant young people around and one of the things that I think is the and I've always thought about when we do school presentations is to and it's also a bit of a cliche, but just to be yourself and to actually be honest and natural and crack jokes and be a bit of a dork. I'm such a goober just walking around and yeah, that was the wrong building. Yeah. There's no shame. No, the more ourselves we are, the more productive and the more value we have to give back.

Daniel Franco: 1:09:36

Yeah. Andrew Nunn, the chief entrepreneur of South Australia said on the podcast that he we had when he was on was that he would love to see a female entrepreneur chief finance chief entrepreneur as the next as he sucks as assessor. Right. And I think that's amazing. Is there anyone you know talking about people looking up to zero and in South Australia that you You, You do look up to from that. I mean, you said before you more men, but is there? Is there a female that comes to mind in that space that jumps out at you?

Eloise Hall: 1:10:08

Yeah. Oh, one woman who's been really, really supportive and valuable in my career is Sarah Gunn, who runs Go Go events go go foundation. Social Enterprise. Yeah. And she is unapologetically herself and so passionate about her work, and is just dedicated to backing herself because she knows that the work she does is important. And yeah, I really respect her power and influence

Daniel Franco: 1:10:38

to little put a hand up. Would that be something you'd be interested in the future as well?

Eloise Hall: 1:10:41

Oh, totally. Oh, Andrew has the coolest job.

Daniel Franco: 1:10:45

Wouldn't it be amazing? Yeah. Yeah. Just just the names he rattles off like I'm a people collect this. So he's just gonna think thinking with all these names, like, Oh, my God, that'd be amazing job. Yeah. And just to see some of the products that's getting created. Yeah,

Eloise Hall: 1:10:58

and care for it. nurturer it. Yeah, pull in the supports that they need. That would be awesome.

Daniel Franco: 1:11:04

You're also big in innovation, like your way of thinking is, like, amazing. I like I don't have a creative bone in my body. And Gabs podcast manager is sitting here probably laughing and smiling. I'm quite probably described as a cornflake pretty bland. But the the, just the idea of running like, what do you get these ideas of like running your factory of, of hydro and all the above? Where does that come from? And this desire to have this impact on a people and the planet? And how do you then incorporate that into your thinking? Where does that come from?

Eloise Hall: 1:11:48

I actually think it comes from keeping and clinging on to that childlike mentality. Because we started to be when we were still in high school, we didn't have a set of rules or an agenda to run with, we were able to we had the space to make our own set of rules. Why can't business be 100%? Why can't we sell a product that is, doesn't have any carbon footprint? And that's what kids do. They say, why, why why, why not? Why can't we do it like this? And it gets annoying. But that's because it rattles the gates that we're used to, that we're behind. And Bonzo that were in? Yeah, and yeah, it's it's not to draw the metaphor too far. But we can just pick up a key and open the gates and do it differently. And when there are so many, well, the crisis at hand, you know, we'd look at climate change, that seems impossible, we'd look at so many of these other big complications we have, and they seem impossible to have solutions. But the solutions are so so accessible if we just remove the boundaries that we're used to running with. And it's that process of habitual realisation, kids are so great at coming up with innovative ideas, because they don't have any habits. They haven't wired the brain into habits of this is how I open a door. This is how I put my shoes on, they're working it out themselves. And the best innovators, I think, are ones that sit and remove all of the expectations. And if there's a problem they want to solve solutions are actually not too far fetched. And the best ideas are so simple. So it's just, I think I'm quite lucky in that. I started innovating when I was really young. And I probably had a home and a schooling that celebrated those innovations. I was never pressured to conform to the set of rules ahead because I had enough my sisters are really creative. My sister Sarah especially. And she was a bit of a creative inspiration because she's such a crazy artist. So I just thought if that's my, if that's my boundary, then I've got so much space to create.

Daniel Franco: 1:13:53

Yeah, and you don't necessarily need to color within the lines either, right? No, that's boring. Yeah, it is. So I've got an attempt to be creative or innovative is in this podcast. And, and the only thing with it was if you were interviewing yourself, oh, on these podcasts was one question that you would ask youself

Eloise Hall: 1:14:15

that's creative. I love that. Oh, man. Ah, I don't know what people are interested in. I'm sure it got some bizarre idea.

Daniel Franco: 1:14:26

Well, I think it's what is something that you're passionate about? That you'd love to talk to? Huh?

Eloise Hall: 1:14:36

Ah, man, that

Daniel Franco: 1:14:38

is really tough question putting you on the spot. You don't have to answer. I've got plenty of other questions. Okay. Maybe we'll come back.

Eloise Hall: 1:14:44

Yeah, maybe come back.

Daniel Franco: 1:14:45

Great. But I do want to talk to you about because a lot of what you're what you're describing, you're talking about the young kid in yourself and asking why and that is the younger generation coming through right and why last time we But we did speak about the millennials coming through and I think something that is very well, with Synergy IQ. The business that I own and run is the word consultancy change consultancy company. We take organizations through workforce planning and change and big, big programs like real complex stuff. One thing that is prevalent in a lot of the conversations we're having is this new wave of workforce coming through, which is the millennials and and last time we spoke, you said to me in terms of numbers, and I went and checked, I went, in fact check because I was like, I'm so interested in is, was that the millennials that you said to me the millennials are catching the boomers in numbers. Yeah. All right. So when I did go and check in, went on the Bureau of Statistics website, as of August 10 2021, there was only 562 5000 Sorry, 5662 more baby boomers. So the 55 to 75 year olds, then the millennials, which is the 25 to 39 year old, so only 5000 in the workforce in Australia, in Australia. So with the Gen Z's coming through, yeah, pretty much anywhere from 18. Say, for example, 18 to or no, you can start work younger these days, current year. So you couple that with the Gen Z's and they've overtaken Yeah, they've, they've got to be overtaken the baby boomers so. So, in your opinion, what does this mean for businesses?

Eloise Hall: 1:16:26

That I read that fact I thought, Oh, wow, yeah, must be a joke. But now I'm quite scared. Yeah, it's scary.

Daniel Franco: 1:16:34

We're thinking about change. It's and, and what, you know, the younger generation, our purpose led, and more impact driven organizations are going to have to change their ways,

Eloise Hall: 1:16:46

all the time. And I think we need to be ready for the gates to be rattled, because our generation has generationally speaking, more security than generations ahead of us. You know, we've never experienced a world war and we've got typically speaking our parents, you know, working class money as a security you had a house, we didn't have to work for money. Obviously, we do. But we are more what's more forefront on young people's minds? Is climate change. We've also we were born into the world being told from the age of eight that you know, our the planets going to melt by 2016. Yeah, okay. 2016 is not that far away, all the parts gonna melt by 2050, we're not going to have, you know, X amount of commodities in that it's the, the whole world's gonna be at this temperature. It's scary. Yeah, just spent a whole childhoods learning about how detrimental this issue is. And then we start in a job where our boss maybe would say, Our Climate change is a joke. It's a joke, you know, climate has been changing forever. Those sentiments, and you just think, what am I doing here? Yeah, I'll work for someone else to actually invest. So you know, chooses to implement more green solutions in our workplace, and I feel more secure. And my values have been, you know, met. And these expectations, I think, are going to be hard for the Boomers to adjust to, to actually respect that those requests are at their forefront. People want workplace equality, they want flexibility they want X, Y and Zed want one one? Okay. Sure. You could, you could have this mentality that young people are demanding in the workforce in their hard work. But if that's the whole, if that's the blanket scenario, yeah. You can't just deny this. Yeah,

Daniel Franco: 1:18:40

average thread in it. Really? Yeah. Well, we need to Yeah, this is the new way of working. And

Eloise Hall: 1:18:46

it's probably important to think about, okay, well, how, which elements of this is important and valuable and worth our company giving a damn about, should we actually implement more green solutions into our work system? Will our employees feel more proud of the work they do? Will that make them better employees? Will that bring greater joy into the workspace? Will they have better relationships? Will they engage with more clients because they're actually respecting and thankful for the efforts we're making? Probably. And I think, perhaps if you don't start thinking ahead, you're going to fall behind.

Daniel Franco: 1:19:27

I don't ask you to answer on behalf of all the millennials. I'm so not sure. You got to do it because there's no one else. Can you you, Gabs falls into issues too. You get some bit nervous as and those ones speak too much on the what what it was, what is the millennial sanction, what are the facts? Sorry, what is the millennial group or cohort, even like just say the younger generation coming into the workforce or What do what are the primary interests that they're looking for? Is it you know, like you said, the green solutions is that the impact is the purpose is that the culture of the bid? Like, what what do you think are the most critical things from a low hanging fruit point of view that companies can can do to attract and retain young talent within their business?

Eloise Hall: 1:20:24

Okay, I would say, first low hanging fruit, which is probably the good foundation for the rest is to actually ask your employees what they want, what their agenda is, why they're there, why they took the job, because we can't just expect that everyone's got a passion about climate change. That's just not true. Yeah. We need to know why they're there. If they're there to grow, and they're there for promotions, and they want to succeed as far and as fast as they can figure that out, know, that respect that and do that for every single employee. I think our first expectations is that we're respected as individuals. And if we don't have that respect, I think that that's when a lot of other frustrations can brew. If you actually think your boss gives a shit about you, you're probably going to, you know, feel more comfortable about Yeah, that's number one. I think that's probably business. 101. Not that I've read the book.

Daniel Franco: 1:21:14

No, it's definitely changed management 101, which is what we're specializing. Yes. Well done. Yeah. Figure out what they want. And that's where you're buying from to

Eloise Hall: 1:21:23

Yeah, yep. Sorry, and know what their values are. And that I think, will lead you to which social movements in which, I guess focus, though, they'll care about, because I expected a lot of young people will want to see, first and foremost equality in the workplace. It's an uncomfortable thing to chat knockoffs with your other mates who work in different firms that oh, yeah, there's only two females in my, in my workplace and 64 males, and oh, why is that weird? Okay, that brand doesn't look great. A quality is nimble, that high up, yeah. And in that really robust social policies to make sure that people are socially cared for. So there's good sexual harassment policies that's taken seriously. There's good that parental leave access, it's not just for the mothers, but men actually have an opportunity to take some load on if their partner has a baby, for example. That's important. And yeah, I think companies actually just focusing on the larger worldly threats like global change, climate change. It's a big threat. That's, I think, what is pretty heavily on a lot of us. So if you're working in a workspace, where it's taken seriously, it's a good step. Yeah.

Daniel Franco: 1:22:48

Yeah. Everyone should ever read of the David Attenborough. Yeah. Have you read the I haven't. Oh, he's he goes. And I don't want to detract away what you just said, because everything you said there was amazing. But his book is is like chapter by chapter by chapter you're of all every decade that he's worked in this industry of education. And he goes through the climate change numbers, and the numbers are real like it. Yeah, there's a climate change denier, you just sit there and you go, hang on. Just look at the facts. Yeah, they're there. Yeah. Put them in front of you. But no, you're right. I think, from what I saw, what I took out of what you said there was sort of inclusion asking questions. Really thinking about the bigger, you know, the bigger issues, diversity, climate change all that. Yeah. There's a lot in there. And there's a lot because the the older generation, if we call them the baby boomers, they're potentially the more resistant to change. Yeah, as well. Right. So this new this new cohort coming through is going to expect change unexpected quickly. Yeah, it's kind of what we've grown up with. Right? Times ticking. Yeah, exactly. You know, we haven't got you know, you can't We can't make decisions just based on a four year political cycle. It's, it's got to be over this whole whole realm. Yeah,

Eloise Hall: 1:24:16

totally. And I think the most important thing to embed personally is just open mindedness, which is so vague, but if you do have an open mind, I think it's you're a lot less susceptible to make a big mistake.

Daniel Franco: 1:24:30

It's you think that what would be what would be South Australia's strength in moving forward in attracting young talent? And this is something that you spoke recently at an event you're on a panel at the conference. And you spoke very eloquently up onstage about some of the issues and concerns. What can we do to attract a keep some of the talent look at There is a thought that you can go off and you can learn from other states and other countries and then, but how do we get them back? And how do we get them back before? They're 50? And 60? So what what are your thoughts in that space?

Eloise Hall: 1:25:13

I feel like we really need to think about the why would they come back. And we need to think about what humans actually require a need and a safe works. Safe life, like we want to feel that we're safe, and we're respected and we have easy access to housing and food, really basic Maslow's hierarchy of needs. And in that, I think we also need to consider how socially diverse and open minded our society is, I think a lot of people could feel quite suffocated in South Australia, because we are really focused on coloring in between the lines, we want things to be safe and secure. There's nothing wrong with safety and security. But creatives and even innovators won't feel that they have enough space to run the playground and, and push those boundaries because those boundaries are often, you know, suppressed or Yeah. Yeah, we don't have perhaps enough support and Innovation at least so far, there are some really good things in the works. And I'm excited to see that

Daniel Franco: 1:26:31

guy. 14 and all the above. But yeah, but you're right. The was the typical tall poppy syndrome as well here.

Eloise Hall: 1:26:39

Yeah, yeah. And it's just old as well. Yeah, no one cares anymore.

Daniel Franco: 1:26:46

No one can just open up.

Eloise Hall: 1:26:47

Yeah, and be proud. But it also needs we need to implement the, the, the, I guess, the persecutor of sure poppy syndrome exists in the first place and actually celebrate other people's success. And, you know, don't play games in suppressing other people's success. Just what because it's small and you want to take their place instead, it's just, it's so childish.

Daniel Franco: 1:27:12

interested in that your friendship group? How do they handle your success?

Eloise Hall: 1:27:17

Oh, that's a good one. My friendship group now have the brilliant I've been in the last, since leaving school, I guess I've been really diligent in surrounding myself with really brilliant supportive people. And I think at the end of the day, if you've got a mutually respective friendship, that's that, you know, if your friends respect you, then of course, they'll they'll come and celebrate with you. And it's definitely not been a linear learning experience. I've lost a lot of friends. And that's, that's hard to, to experience, you just think, Oh, why. But at the end of the day, if people aren't treating you with respect, or if they're not, they don't care for you, then the wise insignificant. And you can, I could have surrendered to the post tall poppy syndrome and just, you know, suppress my success or not showed any sense of pride for myself, but that just erodes your sense of self. And he needs to celebrate your successes. So doing that has just made me I guess, keep the friends that have celebrated with me. Yeah. And yeah,

Daniel Franco: 1:28:29

I love that. I'm interested in your confidence in in speaking in public speaking and sharing a message and sharing. And a lot of that comes from the belief in what you're doing, right. So kudos for that. I run a podcast or relatively successful podcast, we've had some amazing speakers on the air and but I still, every single day suffer from, you know, impostor syndrome. And I've built a relatively well, you know, co created it. And with a team, we've built a really successful company. Yeah. And still feel impostor syndrome every time I go out, how do you manage your self from from being asked to speak on a panel with you know, you had the air of sandy shore there, and you had the chancellor? Yeah, I had some amazing, like, do you? Do you manage that? Well, do you ever pinch yourself? And

Eloise Hall: 1:29:35

that's a great question, because I am a huge victim to impostor syndrome. It's awful. And all in all honesty, I had to take leave recently because my anxiety was just relentless. And it was, I had, you know, a bit of a breakdown, I wasn't burning out but it was just, you know, things were packing on top of each other. And I had a bit of a breakdown and my sister says kind of have a breakthrough without a breakdown. And that's totally what I've been experiencing the last two or three months is actually re understanding myself in a capacity. That's, you know, not caught up in the badges or things or titles or experiences like speaking on a panel, etc. Just removing all of the shiny bits and thinking cool, what's my work? What am I doing? What am I saying? And understanding that in a really basic personal capacity, does erode that impostor syndrome, because you can just feel proud of the work that you're doing. And not get distracted by all the shiny bits, that make you feel really insignificant. Yeah. Because at the end of the day, we're so human, I miss were as human as each other. And that's such an important thing to remember. And it's a daily grind, you do have to wake up every day and just think this is my job and as much accolades or respect that you get thrown at you. It doesn't mean anything. It's it's people's expression of the work that you do, doesn't change your day to day, it doesn't change why you're doing the

Daniel Franco: 1:31:08

very profound. I must admit that when I saw you on that panel at I think it's where we met. And I asked, approached you after, and asked if you were interested to come on the show to have a chat. And I think what appealed to me was your your passion in toeing the line of what you're saying, right? It was this? No, I know, because I was because the topic was millennials in the workforce. And you were, you were very strong in your stance and going well, I am who I am. And I'm saying what I'm saying? Because I believe what I'm saying. Yeah. And it was just it was was above all your years. Right. So I just wanted to say kudos for getting up on stage and, and saying that I am conscious of your time you're, you're heading off for nice. Yeah, well done. Enjoy the stars out there. It should be amazing. But I want to ask you a few quick questions before we round off. What does the the future look like for Eloise? And on the topic of your break recently? From your your capital, your weeks off, or whatever you might had. In amongst all that is is about is late is leaving your company. So what does taboo look like now? Yeah, and what is your future? From the brand? What does that? Yeah. Is that going?

Eloise Hall: 1:32:44

Totally? Yeah, that was funny timing. I had some time off. And it was perfect because I kind of regained my sense of self. And then a couple of weeks later it is in I had a chat. So yeah, isn't obviously found it to be together? Yeah, six, five or six years ago now. She's always had her heart set on medicine. She will be a fantastic doctor. Yeah. And it would have been 2020 we were implementing some steps in taboo for Izzy to step back and focus on medicine. So she can be a doctor. I don't I can take the reins of the company. 2021 She was awarded Young Australian of the Year. So a huge opportunity at our fingertips just to really communicate to build on what we're doing, why we're doing it. So as he took a year off of medicine, kind of backflips, original plans. And we had a great year just telling to telling the story to anyone and everyone. And then yeah, this year, she's going back to medicine and a few months into the year yeah, halfway through, she just kind of thought I don't have the capacity to to be with the company and the capacity that you need to be as a director and yeah, just decided to head back to Union focus on on medicine. So to super, you know, it was a natural progression. In that sense. It's certainly weird to do this without her. My day to day hasn't changed, but you certainly tuck yourself in and that interesting, because it's all my responsibility now. But yeah, it's we've built so much so much strengthen the foundations together. That yeah, I feel pretty, pretty well supported with a beautiful extended team as well. Yeah.

Daniel Franco: 1:34:34

You know, it's about bringing in the right people to help you and your cause, isn't it? Yeah. What about you? Your Future?

Eloise Hall: 1:34:42

Yeah. I don't know. Really. I have a lot of ideas and goals, but I am still someone that does respond to opportunities. If it feels right, it's probably right. Really, really excited to grow to Bucha to be Bigger and better and stronger and have even more impact than we're having already. And really passionate, as you might have picked up about the social enterprise discussion. And there's some exciting movements happening. There's a social enterprise World Forum in September. And there's a huge Brisbane, you're speaking in Brisbane? Yeah, one of the speakers and I can't wait to be inspired by all the world leaders in that space. And just to really, yeah, grapple with how this tool can be used, and how it can be practically embedded in our system. So can you see where that goes?

Daniel Franco: 1:35:36

So in the growth of taboo and and if you hit your purpose and mission of reducing stigma, and hitting the the idea of reducing poverty, what is what is done look like for you? Yeah, how does the world operate in a world that what you're trying to achieve?

Eloise Hall: 1:35:59

Yeah, I guess in one way, I'm trying to work myself out of a job. Because if I woke up tomorrow, and period poverty was solved. Yeah. Great job done. I'll find something else to do. That's fine. We

Daniel Franco: 1:36:10

gotta keep it. Yeah, that's a maintenance thing, isn't it? Yeah.

Eloise Hall: 1:36:15

And, yeah, we can just grow and expand. We want to condoms. There are so many. There is a limitless opportunity with social enterprise. Yeah. And the brand itself. So

Daniel Franco: 1:36:29

what does the conversation look like when the stigma is gone? Oh, that's

Eloise Hall: 1:36:33

fun. One. I'm just like your everyday chat about any other bodily function. Yeah, like shaving blowing, you know? Yeah. You know, anything like that. Just?

Daniel Franco: 1:36:44

Yeah. Taking the taboo away from it. Exactly. Yeah.

Eloise Hall: 1:36:47

Letting people feel comfortable with their bodies.

Daniel Franco: 1:36:50

I love it. I love it. Radio, we are going to jump into some quickfire questions. We love we love reading here, because I am an absorber of books. Read lots of we all read the community reads. What are you reading right now?

Eloise Hall: 1:37:10

I'm reading practicing the power of now. By I wrote this down because I can't.

Daniel Franco: 1:37:16

Eckhart Tolle Yes. Yeah, totally. He wrote the original power of now. He's got a few other books, but

Eloise Hall: 1:37:23

practicing it's pretty much the power of now. But the the just the tactic. Yeah. It's been awesome. Deep read. Yeah. I think this is the little version.

Daniel Franco: 1:37:33

Yeah. The squashed version. Because the original. I was putting it down every three sentences because I was stopping and thinking about and yeah, it was. It was a tough read.

Eloise Hall: 1:37:44

It's a lot to think about. I found it quite freeing. Yeah. Brilliant.

Daniel Franco: 1:37:49

I love it. What's one book that you feel that sort of stands out from the rest like in another way of saying it? What's one book that you might have gifted the most or recommended the most?

Eloise Hall: 1:37:59

Oh, um, I would say it's not really like a self help book, but it helps me a lot in some Glennon Doyle's and tameable I think Glenda was so brilliant, and just so yeah, again, I'm unashamedly herself. Yeah. It was awesome. Yeah.

Daniel Franco: 1:38:22

She has a podcast too. I think so. Yeah. Really? Good one. Yeah. What's one L OG sorry? Do you listen to any other podcasts other than like, other than Senator? Is there anything else that you listen to? Um,

Eloise Hall: 1:38:35

taboo has a POC? Yes, you do? Yeah. It's a plug. Yeah. It's called the flow, the flow. So

Daniel Franco: 1:38:45

what's the typical, like, what do you normally talk about?

Eloise Hall: 1:38:49

Yeah. Last season, we did a lot of health related topics, which were really helpful for a lot of our listeners. Yeah. This season. We're still diving into some health but also business people are really interested in the practicalities of business and social enterprise, product innovation, etc. So yeah, little combination of both this season. Yeah, brilliant. So that's probably what I have time to listen to after we've recorded them to make sure I don't sound like an idiot.

Daniel Franco: 1:39:13

I listen to every podcast and every of that I do. Every single one. I think I sound like an idiot.

Eloise Hall: 1:39:21

But you know, yeah, yeah.

Daniel Franco: 1:39:25

I think you have three know what is one listeners taking you the longest to learn.

Eloise Hall: 1:39:32

A lesson that my best mate from high school Lilly has tried to teach me since I was like 13, which is how to say no, I'm really bad at putting boundaries in. And I think that's always gonna be a learning curve. You have all these new seasons of life and your boundaries look different, look different with different people and work, etc. But yeah, it's hard.

Daniel Franco: 1:39:57

It is. I struggle. God Listen to Tim Ferriss podcast. Did you know Tim Ferriss? No. So he wrote The Four Hour Workweek everything is about, about reducing time. And he, like his whole premise is becoming an expert in something. And to do that, you have to sacrifice all the above. And he's his model in saying, like, let's say you get invited to a party. And you don't really want to go, you feel obliged, because it's the right thing to do. Yeah, we've all been there. So his attitude, and his model is I have to either say fuck yeah, or it's a no. Yeah. So if I'm not jumping out of my skin to go, I'm not going

Eloise Hall: 1:40:33

Yeah, right. That's a good. Okay, that sounds really hard.

Daniel Franco: 1:40:38

Yeah, because then you start, then the skeptics jump in. It's like, well, what if you did go and it was the best 90 Like, yeah. But that's his model. So think about it. Think. If you could invite three people for dinner. Who would they be?

Eloise Hall: 1:40:56

Muhammad Yunus, he, you kind of know. Yeah, about microfinance. Yeah. So brilliant. Social Entrepreneur. Yeah. And he believes that everyone has an entrepreneurial spirit. So he would hate that. You said that you didn't have a creative bone in your body. No, you don't. You've got an idea.

Daniel Franco: 1:41:13

But I know that I've got to

Eloise Hall: 1:41:17

flee from Red Hot Chili Peppers. Oh my gosh. I read his memoir. And I just thought this guy is amazing. How good is that? So really? No, there's someone missed it. Someone messaged me last night saying they went to the concert. Yeah, I bought tickets to her. Yeah, I met Katie. I'm sorry. Yeah, brilliant. Yeah. He would just be brilliant. I would just love to listen to his brain. Ron writes, What a creative he just paved a new genre of

Daniel Franco: 1:41:45

music. He's, what was his brain affected by any? ANY absences? Yeah, it'd be interesting to hear from all different aspects.

Eloise Hall: 1:41:56

So many stories. Yeah. Yeah, I'd love to sit and listen to him. And I mean, it would be a chaotic seating if they're all in one able to get because it's so different. But my nanny I didn't Oh, yeah, I didn't get to know my nan too well, because she passed away when I was five or six. But I know that she's got a lot of credit to take for, I guess the strength of my family. So I would just love to actually get to know her as an adult. Because yeah, I was. I was so little.

Daniel Franco: 1:42:27

In What's your nanny's name, Imelda. Imelda, Nelda. Colin, Imelda and flee. Yeah, absolutely. What some of the best advice that you've ever received

Eloise Hall: 1:42:47

a lot. Something that I've been, I guess ringing through my brain a lot is actually from ganadores book. We can do hard things. It's so simple, but it's been so helpful, because it's just such a good reminder. Things can feel really scary. We can do hard things. Oh, of course I can. Cool. I'm fine. I'm gonna get it done. It's

Daniel Franco: 1:43:07

the hub. It's the hub that makes it great. Yeah. Like that's how. That's how I like if it's easy, then it's boring as batshit Yeah, I don't want to do it. No. Yeah. It's the hard things that make you great. Yeah. I love that. It's good. If if you had access to Time Machine, where would you?

Eloise Hall: 1:43:27

Definitely not the future? Or really no way? No, it would ruin the surprise. Totally depends on how far I wouldn't want to go a day ahead.

Daniel Franco: 1:43:35

Really? Yeah. What about 100 years ahead?

Eloise Hall: 1:43:38

No, not no interest, I'd be too spooked. And then I wouldn't make the decision that I'm meant to, I think I think I would like to go. As I love camping. I'm about to go to the cinders. Yeah. And we went to me, my partner went to the Simpson Desert last year, this time last year, and it was phenomenal. And I would love to go back in time to Australia, but pre colonization. I want to know how the country looked and worked and how it was cared for before white settlement. I think that would just be phenomenal to witness.

Daniel Franco: 1:44:15

You take a couple of weapons I'd say there's the animals were huge. Monsters Yeah.

Eloise Hall: 1:44:23

I definitely want to be a flying

Daniel Franco: 1:44:25

wouldn't you tent would save you but yeah, yeah, that would that would be amazing. Because it's a shame that those animals were killed off. Even just seeing, you know, the First Nations people in how they would have lived. Oh, exactly. It'd be amazing. Yeah. And just to experience that culture

Eloise Hall: 1:44:46

in that time. Oh, it would I think I would just so much of the doesn't make sense to me in nature. And I just love to know how,

Daniel Franco: 1:44:54

why is that like, what what is it about it that makes sense is the vastness of it or I think

Eloise Hall: 1:44:59

so Just when you're so little, and it's just nothing but red dirt, and you're carrying your own water and your own food, it just really, I found it so grounding because it reminded me that I was just a little human on this planet as part of the ecosystem as much as birds are. And, okay, man, that might be radical. But it's such an important lesson to just know that you're a part of country like you've got a role to play. Yeah, and I've got so much respect for First Nations culture. Would it would be the biggest honor to witness how it was practice before white people came in, you know, changed his

Daniel Franco: 1:45:38

life. Yeah. Hunting to the general survival. Yeah, it'd be amazing. If your house was on fire, and your family, pets, everyone was all safe. Well, what's one thing that you run back in? And what to save?

Eloise Hall: 1:45:54

It's really hard because our passport, no, you can just get a new one. Practical.

Daniel Franco: 1:46:00

I want to draw out the meaningful thing and the prevalence of the passport? No.

Eloise Hall: 1:46:08

I think I would pick it. It's really random. My mum's best mate is an artist and he is brilliant oil painter. And he has the tiny, tiny painting of a rooster that he did when he was really young. And he doesn't like so he would just be appalled that I've mentioned this. But I think I would take that painting off my wallet and take it with me because it's just really beautiful. And probably one of the most unique and sentimental things that I have. Because Jimmy has been around in my life since I was born. Yeah. Yeah.

Daniel Franco: 1:46:42

Does the rest of symbolizes anything for you?

Eloise Hall: 1:46:45

Not really. I just fund if anything, it would probably symbolizes, I guess, the importance of art and how? Yeah, you can be inspired from really simple illustrations. And yeah, it's brilliant. It's just meaningful, I

Daniel Franco: 1:47:02

guess. Yeah. Great. If you had or if you could have one superhero power, what would it be?

Eloise Hall: 1:47:13

I feel like there are coolest superpowers listed. If I read a big list, I would be like, Yeah, we hit that one. But

Daniel Franco: 1:47:20

everyone goes with fly, right? Oh. And you

Eloise Hall: 1:47:27

going like fasten a bike is winfields Fantastic packages.

Daniel Franco: 1:47:33

It's funny, because everyone, there's this thing. I don't know what it is. But I say this to Andrew in the previous podcast, and you'll get it too because I said this is exactly. To 80% to 90% of our people. So fly. Really? Yeah. Come on this show. Wow. I don't know what it is. I'm actually interested in exploring that a little bit further. Yeah. Maybe some of them might be it's just the easiest answer. But there's this genuine desire to get up into the sky, and fly and fly and be free and not be bounded by gravity or anything.

Eloise Hall: 1:48:11

So interesting. I wonder if you interviewed a completely different subgroup of people. If there would be a common thread with flying or another superpower? Yeah. Like, is that a demographic thing? Or is it an experiencing? We'll

Daniel Franco: 1:48:24

ask you, I've always thought about doing a podcast for kids, bringing them on and asking some of these questions because their brains would work so, so differently, totally. Brilliant. And I I'm a really big fan of shit jokes. Do you have a mom a dad joke? Mom or Dad jokes?

Eloise Hall: 1:48:42

That's one question. didn't give any thought to

Daniel Franco: 1:48:47

surely your partner's told you a couple of bad jokes or your dad's

Eloise Hall: 1:48:51

dad will bring out like 15 jokes and night most of them are inappropriate. Mum has this one that she says too often is a skeleton walked into a bar and he ordered a beer and a mop That's horrible. I know. It's stupid

Daniel Franco: 1:49:15

brilliant. Give me mum a tell her that that's going straight to the poor. It's a Hall of Fame. Look, thank you so much. For your for your time today. It's been an amazing chat with deep dive into some issues. I've learned a lot as well. And I hope people listening have learned a lot. I do really want to say thank you for for everything that you're doing in this world, right from a from an impact point of view from a purpose from an awareness and an educational point of view. Yeah, keep going. I think what it's an amazing product. It's an amazing I guess cause and you know, I think I speak for for everyone we really want to see you succeed. So shout out if you ever need anything but kudos to you and the team for what you're doing.

Eloise Hall: 1:50:04

Thanks so much for the interview. That was fun. It was.

Daniel Franco: 1:50:08

Where can we find you? Where can people connect with

Eloise Hall: 1:50:10

you? Yeah, you can find taboo. If you Google taboo period products, you'll find our website, our Instagram, Facebook. I'm on LinkedIn. My name is Louise. Yeah. Yeah, LinkedIn, Facebook, to byu.co is a website as well if you want to buy some product.

Daniel Franco: 1:50:27

Excellent. Check her out. And yeah, we'll catch you next time.

Eloise Hall: 1:50:32

Cool. See you then. Thank you.

Daniel Franco: 1:50:34

See you guys. Thanks for listening to the podcast though. You can check out the show notes if there was anything of interest to you and find out more about us at Synergy iq.com.au I am going to ask though, if you did like the podcast, it would absolutely mean the world to me if you could subscribe, rate and review. And if you didn't like it, that's alright too. There's no need to do anything. Take care guys. All the best