Creating Synergy Podcast
Creating Synergy brings you engaging conversations and ideas to explore from experts who help businesses adopt new ways of working. Discover innovative approaches and initiatives, new ideas and the latest research in culture, leadership and transformation.
Creating Synergy Podcast
Creating Synergy brings you engaging conversations and ideas to explore from experts who help businesses adopt new ways of working. Discover innovative approaches and initiatives, new ideas and the latest research in culture, leadership and transformation.
February 9, 2023
#97 - Driving Innovation and Growth with Heather Croall, CEO at Fringe Festival: An Inside Look at the Australia’s Biggest Arts Festival
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Discover the world of creativity and innovation with visionary leader Heather Croall, CEO of the Adelaide Fringe Festival.
In this episode, Heather shares her incredible journey in the creative sector, innovative leadership methodologies, and exciting happenings behind the scenes of the biggest arts festival in the Southern Hemisphere.
With over 800,000 ticket sales per year, the Adelaide Fringe Festival is one of the biggest arts festivals in the world.
Heather's adaptive and agile leadership methodologies have led to innovative digital platforms and systems, growth in ticket sales, and expansion of audience demographics.
Tune in to gain insight into the future of the Adelaide Fringe Festival and Heather's leadership methodologies that have contributed to her recognition as CEO of the Year by CEO Magazine.
If you're interested in leadership methodologies, innovations, and business growth, this episode is a must-listen. Don't miss it!
Here are just a few highlights from the conversation:
🎯 Hear about the positive influence of Heather's parents on her life and how their support inspired her career path.
🎯 Get an inside look at the Adelaide Fringe Festival and all the exciting happenings behind the scenes. You'll hear about how Heather's leadership has helped increase ticket sales, expand audience demographics and garner high critical acclaim.
🎯 Learn about Heather's innovative leadership methodologies and how they can help drive change and growth in any sector.
Tune in now!
Guest Info

Heather Croall is an accomplished CEO and Director renowned for her visionary leadership in the creative sector. She has a proven track record of delivering innovative festival programs that attract new audiences and drive organizational growth.
Under Heather's leadership, every festival she has managed has achieved high critical acclaim, increased ticket sales, and expanded audience demographics. Heather is an advocate of adaptive and agile leadership methodologies, and she is recognized for her ability to implement innovative digital platforms and systems that enable change and growth.
Heather is also an experienced filmmaker who has produced and directed documentaries for SBS, ABC, Ch 4, and BBC. Her passion for film began in the early 1990s when she worked at the Fringe Star Club and organized the film event, Shoot the Fringe, from 1992 to 2002. She then served as Director at the Australian Documentary Conference before relocating to the UK to take on the role of Festival Director and CEO at Sheffield Doc/Fest from 2005 to 2015.
Heather returned to Adelaide in 2015 to take up the position of Director and Chief Executive at Adelaide Fringe. Her leadership has driven the festival's continued success, and she is widely regarded as a leading figure in the Australian creative sector.
Host Info


Daniel Franco
Daniel is a 'People Collector' kind, a steadfast optimist who believes that the power of trusting relationships is foundational to our bright future. He believes that the world is a better place when we work together. Besides being the Director of Synergy IQ, Daniel is the Host of the Creating Synergy Podcast and rises up every morning with the vision that he can help leaders create a business where their people feel safe, inspired and fulfilled.
Say hello to Daniel on LinkedIn.
Episode Notes


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