Creating Synergy Podcast
Creating Synergy brings you engaging conversations and ideas to explore from experts who help businesses adopt new ways of working. Discover innovative approaches and initiatives, new ideas and the latest research in culture, leadership and transformation.
Creating Synergy Podcast
Creating Synergy brings you engaging conversations and ideas to explore from experts who help businesses adopt new ways of working. Discover innovative approaches and initiatives, new ideas and the latest research in culture, leadership and transformation.
January 26, 2023
#95 Unlocking the 5 Laws of Stratospheric Success and the importance of providing value with International Bestselling Author of the "Go Giver" book series, Bob Burg!
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Learn the secrets from international bestselling author Bob Burg and discover how giving, not just getting, is the key to reaching stratospheric success.
With over 1 million copies sold, his book "The Go-Giver" has been rated #10 on Inc Magazine's Most Motivational Books of all time and Hubspot's Top 20 Most Highly Rated Books of all time.
Bob shares with us his journey to:
📌 Becoming an author and the global success of "The Go-Giver"
📌 Discover the key to success through giving, not just getting
📌 Learn about the 5 Laws of Stratospheric Success outlined in his book and how these laws work together and how serving others is the secret to achieving stratospheric success.
📌 Explore the importance of providing value without costing too much money
📌 Understand the difference between a win-win and a losing proposition
🎧 Sit tight and tune in for a thought-provoking conversation on how to achieve success through serving others. You definitely won’t regret this!
TIMESTAMPS
7:59 - 8:53 - People think the opposite of a go giver is a go-getter.
08:53-9:40 Go-takers as leaders, do not make great leaders
10:14-10:20 Go-taking is our human nature
11:45 - 11:57 No one's gonna follow you and help you accomplish your goals because you would like them to
15:46 -16:05 the unnecessary use of the word ‘OR’
16:40 - 16:45 Giving and receiving are simply two sides of the very same coin
18:07 -18:30 The 5 laws of Stratospheric Success
21:43 - 21:48 Your influence is determined by how abundantly you place other people's interests
21:58-22:12 the golden rule of business
26:37 - 27:01 What people mean when they say ‘win-win’
28:07-28:53 Your first job as the leader
30:00 - 30:12 you give because it's who you are
31:19 - 31:41 Being a go-giver is not congruent to being anyone’s doormat
Guest Info

Bob Burg is a business expert who has spent over 30 years helping companies, sales leaders, and their teams to communicate their value, sell at higher prices with less resistance, and grow their businesses through Endless Referrals.
He has addressed audiences of all sizes, including thought leaders, broadcast personalities, Olympic athletes, and political leaders, including a former President of the United States.
He is best known for his book "The Go-Giver," a Wall Street Journal and BusinessWeek bestseller that has sold over a million copies and been translated into 30 languages. Bob is also the author of several other books on sales, marketing, and influence, with total book sales approaching two million copies.
He has been recognized as one of the 30 Most Influential Leaders by the American Management Association and one of the Top 200 Most Influential Authors in the World by Richtopia.
Bob is a supporter of the Free Enterprise system and believes in the idea that one's income is proportional to the number of people they serve.
He is also an animal enthusiast and has served on the Board of Directors of Furry Friends Adoption and Clinic in Jupiter, Florida.
Host Info


Daniel Franco
Daniel is a 'People Collector' kind, a steadfast optimist who believes that the power of trusting relationships is foundational to our bright future. He believes that the world is a better place when we work together. Besides being the Director of Synergy IQ, Daniel is the Host of the Creating Synergy Podcast and rises up every morning with the vision that he can help leaders create a business where their people feel safe, inspired and fulfilled.
Say hello to Daniel on LinkedIn.
Episode Notes

Books mentioned in this episode:
📚 The Go-Giver A Little Story About a Powerful Business Idea By: Bob Burg, John David Mann

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