Creating Synergy Podcast
Creating Synergy brings you engaging conversations and ideas to explore from experts who help businesses adopt new ways of working. Discover innovative approaches and initiatives, new ideas and the latest research in culture, leadership and transformation.
September 1, 2022
#84– Paul Edginton, CEO at Vinomofo on Curing the plague of the "Proper CEO" mindset and being the one you want to be
In this episode, we explore:
🎯 Why hope alone isn’t a strategy for the not-for-profit sector
🎯 And why certainty is a false idol for leaders
🎯 Curing the plague of the Proper CEO and being the one you want to be
Paul’s journey from start-ups to c-suite, from large not-for-profits to industry disruptors like Vinomofo, has shown him the importance of calibrating, recalibrating and then calibrating again.
In a world of constant change, Paul will explain how language matters, disruption is vital and how his sixteen-year-old self had it all wrong.
Listen
0:00 - culture change, clarity is not certainty
4:50 -communcation is very iportant
5:05 -Critical thinking and professional writing
6:43 - Discipline of slowing down your thinking
22:27 – Good Business Misconceptions – Talking and doing tough things are good for the business
28:23 – On Cognitive Dissonance
33:32 – On challenging ways of thinking
34:18 –Hope is a strategy
34:25 – Back Solving Problems
36:15 – Solution Creation
52: 00 – communicating within the company
53:44 – having proper conversation; polite dysfunction
57:42 - How to deal with people who don’t like being pushed.
56:09 - Having combined purpose
Don’t Push people to the point of incompetence
56:58-running your enterprise
1:01:12 – Handling people not meeting your expectations
1:04:30 – Culture Change and Strategy
1:05:58 -The importance of having the patience to go through the process of creating an impact.
1:09:15 –Harvard Impact Logic Model
1:12:28 - On measures of success
1:15:39 – Fallacy of I treat people the way I want to be treated
1:16:18 – aligning expectations
1:27:01- learning humility
1:37:54- Create clarity and be clear, not certainty
Guest Info

Paul has been in CEO roles for almost 25 years and is a career entrepreneur. He is the former Chairman and current Chief Executive of digital wine company Vinomofo and Member of the SA Entrepreneurship Advisory Board. He was awarded EY Social Entrepreneur of the Year for the Central Region in 2019 after 18.5 years as CEO of SYC – one of Australia’s most innovative and respected human services organisations helping tens of thousands of Australians with housing, education and employment each year.
Paul has served on the SA Entrepreneurship Advisory Board and boards of Vinomofo, SYC, White Ribbon Australia and a wide variety of government advisory boards and committees.
Paul is a great thinker, strategist and business leader who is working with a range of collaborators on the TYSON (Tell Your Story Once Now) project to revolutionise how citizen services are delivered in Australia.
Host Info


Daniel Franco
Daniel is a 'People Collector' kind, a steadfast optimist who believes that the power of trusting relationships is foundational to our bright future. He believes that the world is a better place when we work together. Besides being the Director of Synergy IQ, Daniel is the Host of the Creating Synergy Podcast and rises up every morning with the vision that he can help leaders create a business where their people feel safe, inspired and fulfilled.
Say hello to Daniel on LinkedIn.
Episode Notes
