Creating Synergy Podcast
Creating Synergy brings you engaging conversations and ideas to explore from experts who help businesses adopt new ways of working. Discover innovative approaches and initiatives, new ideas and the latest research in culture, leadership and transformation.
FEBRUARY, 17 2022
#66 - Trevor Cooke, CEO of Commercial & General on Life, Leadership and Building a World-Class State
In this episode:
Listen to Trevor as he spoke in detail about his journey which started where he was born in Canada, then all around the world to where we find him today as the CEO of Commercial & General. Daniel and Trevor also deep-dived into:
- His personal life, how he manages his time having so many roles
- The importance of the values and how it drives behaviour
- His beliefs in 'Open doors Culture' and 'Meritocracy Culture'
- The culture of Commercial & General that allows him to balance business and family time
- Characteristics to be a great CEO
- What it means to lead with integrity
- Commercial & General history, journey, purpose and projects
- Trevor's thoughts on South Australia, attracting investors and capital to Adelaide
- His expectations coming out from the omicron situation
- How the pandemic has been handled politically
- Mental health, meditation and mind mapping
Listen
Guest Info

Trevor Cooke is one of the State’s most highly regarded property and finance leaders and has an outstanding track record in funds management globally, and a wealth of experience in the property and health sector. In his role as CEO, Trevor provides Commercial & General with a competitive advantage as the company continues to expand its national footprint.
He is an experienced operator with a diverse skill set which enables C&G to deliver a truly unique and complete business solution across funding and investment models, design and development, program and project management, feasibility analysis, building, marketing and sales. Trevor’s portfolio of projects includes Calvary Adelaide Hospital, 88’O’Connel Street and the Australian Bragg Centre for Proton Therapy & Research.
Further to this Trevor sits across multiple boards for Junction Australia, Asia Pacific Real Estate Association, Committee for Adelaide and is division councillor for the property council of Australia.
Host Info


Daniel Franco
Daniel is a 'People Collector' kind, a steadfast optimist who believes that the power of trusting relationships is foundational to our bright future. He believes that the world is a better place when we work together. Besides being the Director of Synergy IQ, Daniel is the Host of the Creating Synergy Podcast and rises up every morning with the vision that he can help leaders create a business where their people feel safe, inspired and fulfilled.
Say hello to Daniel on LinkedIn.
Episode Notes

Books and Podcast mentioned in this episode:
- Rapid Transformation - An Outcomes-Baed Approach to Drive Results - By Ali Davachi
- The Moral Landscape - By Sam Harris
- Doom - The Politics of Catastrophe - By Niall Ferguson
- The Ascent Of Money - Financial History Of The World - By Niall Ferguson
- Hitch-22 - A Memoir - By Christopher Hitchens
- Making Sense Podcast
- Between the Lines Podcast
- Saturday Extra