Creating Synergy Podcast
Creating Synergy brings you engaging conversations and ideas to explore from experts who help businesses adopt new ways of working. Discover innovative approaches and initiatives, new ideas and the latest research in culture, leadership and transformation.
APRIL 28, 2020
#03 - Andrew Ferguson on The Art of Storytelling: What kind of story am I telling?
Andrew Ferguson, more commonly known as Ferg, is a communication specialist with over 20 years of experience as a writer, editor and trainer, designing and implementing business information solutions for clients in a wide range of industries. He may also be familiar to some listeners around Adelaide as singer/storyteller Fergus Maximus.
In this episode, Ferg and Dan talk about the art of storytelling and how it can help people through challenges in business and life.
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Guest Info

Andrew Ferguson
Andrew Ferguson, more commonly known as Ferg, is a communication specialist with over 20 years of experience as a writer, editor and trainer, designing and implementing business information solutions for clients in a wide range of industries. He may also be familiar to some listeners around Adelaide as singer/storyteller Fergus Maximus. In this episode, Ferg and Dan talk about the art of storytelling and how it can help people through challenges in business and life.
Here is Ferg's LinkedIn Profile
Host Info

Daniel Franco
Daniel is a 'People Collector' kind, a steadfast optimist who believes that the power of trusting relationships is foundational to our bright future. He believes that the world is a better place when we work together. Besides being the Director of Synergy IQ, Daniel is the Host of the Creating Synergy Podcast and rises up every morning with the vision that he can help leaders create a business where their people feel safe, inspired and fulfilled.
Here is Daniel's LinkedIn Profile
Episode Notes


Books mentioned in this podcast:
The Alchemist by Paulo Coelho.
Your Own Kind of Girl by Clare Bowditch.
The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday.