APRIL 28, 2020

#03 - Andrew Ferguson on The Art of Storytelling: What kind of story am I telling?


Andrew Ferguson, more commonly known as Ferg, is a communication specialist with over 20 years of experience as a writer, editor and trainer, designing and implementing business information solutions for clients in a wide range of industries. He may also be familiar to some listeners around Adelaide as singer/storyteller Fergus Maximus.

In this episode, Ferg and Dan talk about the art of storytelling and how it can help people through challenges in business and life.

Join the conversation on Synergy IQ LinkedInFacebook and Instagram (@synergyiq) and please support other leaders by liking, subscribing and sharing this podcast.

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Guest Info


Michlle Holland

Andrew Ferguson

Andrew Ferguson, more commonly known as Ferg, is a communication specialist with over 20 years of experience as a writer, editor and trainer, designing and implementing business information solutions for clients in a wide range of industries. He may also be familiar to some listeners around Adelaide as singer/storyteller Fergus MaximusIn this episode, Ferg and Dan talk about the art of storytelling and how it can help people through challenges in business and life.

Here is Ferg's LinkedIn Profile

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Host Info


Daniel franco

Daniel Franco

Daniel is a 'People Collector' kind, a steadfast optimist who believes that the power of trusting relationships is foundational to our bright future. He believes that the world is a better place when we work together. Besides being the Director of Synergy IQ, Daniel is the Host of the Creating Synergy Podcast and rises up every morning with the vision that he can help leaders create a business where their people feel safe, inspired and fulfilled.

Here is Daniel's LinkedIn Profile

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Episode Notes


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Books mentioned in this podcast:

The Alchemist by Paulo Coelho.

Your Own Kind of Girl by Clare Bowditch.

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday.